The Marketing Dept is a culture-forward podcast for founders, and marketers who want to turn attention into income. Hosted by Bree Flemings, the show breaks down how content, community, data, and influence actually drive revenue—without the fluff, fake gurus, or recycled advice.
Each episode features real conversations with creators, brand builders, marketers, and tech leaders who are actively trying out new marketing (or old) tactics that help them hit their KPI's and become a sustainable company.
Why Your Ads Aren't Converting | The Authenticity Factor
Learn effective advertising strategies from Isaiah McSwain of Zayam Design. Hear how authentic content and clear planning prevent costly mistakes.This conversation breaks down the practical side of running successful campaigns. If you are looking to refine your creative approach, Isaiah shares his experience managing an agency client portfolio and explains why starting with a specific end goal is the most critical step in any project.We also examine a real-world advertising campaign error that serves as a cautionary tale for any business owner. By focusing on authentic content, you can better connect with your audience and avoid common pitfalls that waste budget and time. These advertising strategies are designed to help you think more clearly about your next launch.Subscribe for weekly marketing strategy breakdowns, and comment below with your biggest question about managing ad campaigns.
30 Jul 2026
why small creators are outperforming big ones
👉🏽 Start building your creator network today : https://www.jem.social (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERubVVOOGRfay0wc2NSRnUwbTBXQm95T1lKUXxBQ3Jtc0tsM0pIc2pvekk1R3U0SXVGUkF1QWZnb1JBc0p4WU8wUFdWa3JfT1VSWi1fdjlWX2Z2bkZCVUR0bHJTTm9XM2VYbTBaMUtCa2E1NnFXblZNYTRuS0x0a2RrZTFadTJPeU81enlsaEQtTkhuVDdEWkxUbw&q=https%3A%2F%2Fwww.jem.social%2F&v=dCbGGOabFlA)Most brands are doing influencer marketing wrong — and it’s costing them time, money, and momentum. In this step-by-step tutorial, we break down the right way to find, book, and build relationships with creators using Jem Social, so your brand collaborations actually drive real growth.Whether you’re a small business owner, startup founder, or marketer just getting started with creator marketing strategy, this video walks you through everything you need to know — from why most influencer outreach fails to how to turn small creators into your most powerful PR, content, and growth engine, all at once.You’ll walk away knowing how to book creators the right way, why experience beats transaction every time, and how to build a creator network that compounds over time.This video is for you if you’re a:✔ Small business owner or local brand✔ Startup founder exploring influencer marketing for beginners✔ Marketer or brand manager ready to level up your social media marketing strategy✔ Anyone tired of UGC creators and brand collaborations that don’t convertChapters00:00 (https://www.youtube.com/watch?v=dCbGGOabFlA) – Intro: Why You Might Hate Booking Creators00:10 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=10s) – What is Influencer Marketing (Simple Breakdown)00:26 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=26s) – About Jem Social01:01 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=61s) – Why Most People Fail (No Strategy)01:34 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=94s) – Build Relationships, Not Transactions02:06 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=126s) – Sell Experience, Not Just Your Brand02:49 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=169s) – Why You Should Work With Small Creators03:08 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=188s) – Real Example: Creator Booking Strategy04:04 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=244s) – Alignment: The Key to Success04:15 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=255s) – Perks That Attract Creators05:07 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=307s) – Creators = PR + Content + Growth05:56 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=356s) – Power of Community & Experiences06:02 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=362s) – Private Events & Creator Strategy06:38 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=398s) – Human Connection Matters07:05 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=425s) – How to Start on Jem Social07:27 (https://www.youtube.com/watch?v=dCbGGOabFlA&t=447s) – Final Tips + Call to Action#InfluencerMarketing (https://www.youtube.com/hashtag/influencermarketing) #CreatorEconomy (https://www.youtube.com/hashtag/creatoreconomy) #SmallBusinessMarketing (https://www.youtube.com/hashtag/smallbusinessmarketing) #UGCMarketing (https://www.youtube.com/hashtag/ugcmarketing) #JemSocial (https://www.youtube.com/hashtag/jemsocial)
16 Jul 2026
why your network is the reason you are losing good paying contracts
In this episode of The Marketing Dept. we sit down with Michelle Ngome about how networking not only helped her land big contracts, opportunities and sponsors for her upcoming Marketing Summit but, helped those in her community grow, especially Black marketers who are often overlooked or underpaid.
Michelle Ngome is a marketing strategist, community builder, and advocate for inclusive entrepreneurship. In 2019, she founded the African American Marketing Association (AAMA), a nonprofit dedicated to educating, empowering, and elevating Black marketers, creatives, and entrepreneurs. Under her leadership, AAMA has become a national network with signature programs such as the Business of Marketing Bootcamp and Marketing For The
Culture Summit, both designed to bridge equity gaps in professional development and small business advocacy.
28 Mar 2025
Iman Eli discusses how she went from a server to launching a Marketing Agency
In this exclusive interview, Jem Social sits down with Iman Eli, Founder & CEO of The Eli Group, to dive deep into the business of creativity. 🚀The Eli Group is redefining events, content creation, strategy, and partnerships—helping creators, businesses, and brands scale their impact in the digital era. Iman shares insights on:✅ How Iman Eli went from a server to getting her first opportunity✅ The importance of changing your mindset from freelancer to business owner✅ Monetizing creativity & elevating your brand& more.If you're a creator, entrepreneur, or brand looking to level up, this is a conversation you don’t want to miss!Follow Iman Eli on IG: / imaaneli (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUNndExIeWVYblZGLUxuR1VjRWRJTURNLUJqZ3xBQ3Jtc0trcUtXQ2o5dklLZmNGZ1owczFVSnV0NkhNbi1ObGJHWk1BQkozV3pHS0lON1dyOVVKZlJjZE4yb1l2ZWxiN3pva0p4Wm1ZMUtBbTgwaWc5aHl1Y2lzMVRudnhnU2xaV1dHeWR1VDJtSnZBd1BHWXZhYw&q=https%3A%2F%2Fwww.instagram.com%2Fimaaneli%2F&v=Rax6zHeWpvA)Follow Jem Social on IG: / jemsocialapp (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkMwZlMzUXdmMTZNcmVCaDFQTDg3YmdXSUgzUXxBQ3Jtc0ttakU3Z25XOWlhTEJRSHAzUlhXaDlyeGdfdHUyMi1nTVJyRzczM2ZESGowa0RtblU4RXlvdlZyb2RySXBFNnc0NnBmV3psUmVYUF9DV2ZveTlwV19zVnVOSThuWE03cWV4VWlVV1o0a0R2WkJ4elN3MA&q=https%3A%2F%2Fwww.instagram.com%2Fjemsocialapp%2F&v=Rax6zHeWpvA)📲 Download Jem Social to book & get booked: https://onelink.to/jskts4 (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlHYlRiamNUVm0wN0p1ZWkwdzJ1TERoaXNOd3xBQ3Jtc0trdW1FUHF4OVc4c1ZhYXNyVzF3MWNqWFA1WFl5VEFDMXhYWHBkU3NRQ3dhZHcwUE83ZkUyRkJBUUdkQXNISjlCdUhPWXlURnRhWllINTB4aGpzekhsMHI2TEh5UVdacnNFaFU1SmZGcUVxTDlBeG9COA&q=https%3A%2F%2Fonelink.to%2Fjskts4&v=Rax6zHeWpvA)🔔 Subscribe for more exclusive interviews & creator insights!
13 Mar 2025
From Love & Hip Hop to finding herself w/ A.D Diggs
Jem Social Podcast: From Love & Hip Hop to Finding Herself w/ A.D. Diggs** In this episode of the Jem Social Podcast, we sit down with **A.D. Diggs**, entrepreneur, influencer, and former *Love & Hip Hop: Hollywood* star. A.D. opens up about her journey from reality TV fame to discovering her true self, building her brand, and navigating life beyond the cameras. We dive deep into: ✨ How A.D Diggs got on Love & Hip Hop Hollywood✨ Her experience on Love & Hip Hop Hollywood and life after reality TV ✨ The challenges of personal growth and reinvention ✨ How she built her business and became an advocate for authenticity ✨ Advice for creators looking to establish their own path Don’t miss this powerful conversation about transformation, resilience, and staying true to yourself in an industry that thrives on image. 💡 Subscribe for more inspiring stories from creators & entrepreneurs!🔔 Turn on notifications so you never miss an episode!📲 Join the Jem Social community: https://apps.apple.com/us/app/jem-creative-gigs-network/id6443547790📸 Follow A.D. Diggs: https://instagram.com/ad_diggs🚀 Looking for Creative Gigs/Jobs? Find them on Jem Social: https://app.jem.social/#/gigBoard📊 Need to see which Influencers are top-performing in a campaign? Join our waitlist for this new feature! https://forms.gle/3T8XoHJbVv8JLqyB8💰 Looking for funding for your YouTube channel? Apply for funding here: https://tally.so/r/nG5K8z
10 Mar 2025
Savannah Cristina on Independence, Investing in Herself & The Music Industry
In this exclusive conversation, Bree Flemings sits down with the incredibly talented Savannah Cristina to talk about the realities of the music industry, the power of independence, and how she invests in herself to grow her artistry in ways most don’t think about. 🌟Savannah shares her journey, from navigating the industry as an independent artist to making strategic moves that set her apart. If you’re an artist, entrepreneur, or creative looking to level up, this is a must-watch!💬 Topics Covered:✅ Why independence matters in the music industry✅ Smart investments artists should be making✅ The mindset shift that changed Savannah’s career✅ Advice for up-and-coming artists🔔 Subscribe for more insights from top creatives!📲 Follow Savannah Cristina: / savannahcristina (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGV0a0dibUJyNEVjcnFKTnduVElxbThCNVAtUXxBQ3Jtc0ttUVVLamp3SDZ0aF93OWp2R3ZJUFZ5SjFFdXYweUZtbHVNYnFFRHRmMWN1OWJlZnZCSnVBSUxYWGdyQlg4TWdqQzZTSkJmSGRXWU5vLUYtRnBEZWJMU1hmVjAxOUJzeFpIbUJyVWtWWm5FRktVTFpfWQ&q=https%3A%2F%2Finstagram.com%2Fsavannahcristina&v=Iobc693J49E)📲 Follow Bree Flemings: / breeflemings (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFY2QmZ2OXFZN2g2OTJ4YTNNX2tQeE15TjV0UXxBQ3Jtc0ttVlkzSFJkRG15bDVEQjVFZWhNR2NSX1gyUzZiLXlPcHl4VWFOeGZLd0p3NkhrSXBzN0ppOUtQZ0FfaV9KVHRxZjA2R214eDVoRlAtakxPZndqMHpFbXp6WUVTTVdZT3pEeERLREpWSkI1NE9oMHV0Zw&q=https%3A%2F%2Finstagram.com%2Fbreeflemings&v=Iobc693J49E)#SavannahCristina (https://www.youtube.com/hashtag/savannahcristina) #BreeFlemings (https://www.youtube.com/hashtag/breeflemings) #MusicIndustry (https://www.youtube.com/hashtag/musicindustry) #IndependentArtist (https://www.youtube.com/hashtag/independentartist) #ArtistInvestments (https://www.youtube.com/hashtag/artistinvestments) #CreativeGrowth (https://www.youtube.com/hashtag/creativegrowth) #MusicBusiness (https://www.youtube.com/hashtag/musicbusiness) #IndieMusic (https://www.youtube.com/hashtag/indiemusic) #FemaleEntrepreneurs (https://www.youtube.com/hashtag/femaleentrepreneurs) #MusicSuccess (https://www.youtube.com/hashtag/musicsuccess)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
27,873
Score snapshot 15 Sept 2025
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
39
Social presence
0
YouTube
72
Engagement
0
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