Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20
In this meeting, Jerry Suhrstedt (https://www.linkedin.com/in/jerrysuhrstedt/), the CEO of Sumolab (https://sumolab.co), interviews Natalie Furness (https://www.linkedin.com/in/nataliefurness/), the founder and CEO of RevOps Automated (https://www.revopsautomated.com/), about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams.
They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable revenue growth.
Natalie shares real-world examples of how RevOps has helped businesses improve their go-to-market operations and increase revenue.
RevOps Automated (https://www.revopsautomated.com/)
SumoLab | Total Business Marketing (https://sumolab.co)
The guest speaker, Natalie Furness, discussed the concept of Revenue Operations (RevOps) and its role in aligning marketing and sales teams.
RevOps Automated is a revenue operations consultancy and managed service provider that helps improve go-to-market operations for businesses.
Revenue operations involves aligning people, processes, data systems, and technology to enable growth.
Marketing and sales departments often face challenges in aligning due to competing metrics and lack of understanding of each other's roles.
The goal of revenue operations is to give marketers more time to market and salespeople more time to sell.
It is important for marketers to understand sales methodologies and what makes a good opportunity from a sales perspective.
The challenges in aligning marketing and sales include top-down metrics, trust between teams, and lack of knowledge about each other's roles.
RevOps can ensure alignment with best practice deal execution by setting clear entrance and exit criteria for each stage of the sales process and using technology to enforce them.
RevOps has helped businesses improve revenue by filtering out low-quality leads, improving information for customers, and transforming product-based sales into subscription services.
RevOps Automated specializes in integrating HubSpot and Salesforce for businesses and provides support in campaign operations, sales operations, and change management.
Natalie Furness can be reached on LinkedIn and more information about RevOps Automated can be found on their website.
1 Oct 2024
How I Went From Job Hunting To Client Hunting | ep 19
In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers.
He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers.
Jerry provided steps to get started, including defining a niche, building a brand, and client prospecting, while addressing common challenges and encouraging individuals to overcome their fear and take control of their career.
- Jerry Suhrstedt introduced himself as the host of the Jerry Rig Business Marketing podcast and the founder and CEO of Sumolab Total Business Marketing.
- The current job market is tough, with high competition, ghosting from recruiters, and fake job postings.
- There are approximately 7.1 million job openings in the United States, presenting an opportunity for starting a consultancy or agency.
- Starting your own business, such as a consultancy or agency, has similarities to a W2 job but offers more control over income and career trajectory.
- Steps to get started include defining your niche, building your brand, creating your offering, and client hunting through proposals and networking.
- Overcoming challenges such as managing uncertainty, handling rejection, and balancing work and life are important in running your own business.
- Jerry shared success stories of individuals transitioning from being laid off to starting their own businesses.
- The importance of leveraging existing skills and expertise in a specific area was emphasized.
- Marketing and lead generation through platforms like LinkedIn, Facebook, and Google ads were discussed.
- The need to overcome fear and take a leap to build something on your own terms was highlighted.
- Common challenges in running your own business, such as managing uncertainty and handling rejection, were addressed.
- The importance of work-life balance and setting boundaries was emphasized.
- Jerry encouraged individuals to start client hunting and spend less time job hunting.
- Contact information was provided for further discussion or inquiries.
30 Jul 2024
Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18
The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group.
Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment.
The conversation also covered practical steps for setting up an LLC, managing finances, and leveraging business insurance to protect personal assets.
SumoLab Total Business Marketing (https://sumolab.co)
P3 Group (https://p3group.us/)
Introduction to the Podcast:
Host: Jerry Suhrstedt
Guest: Jason Washburn, owner of P3 Group, a Salesforce consultancy
Topic: Starting your own LLC and Salesforce consultancy
Challenges in Job Hunting:
Current difficulties in finding Salesforce jobs
High number of job applications and interviews without success
Alternative to Job Hunting:
Starting your own LLC as a viable option
Benefits of owning a consultancy
Jason Washburn's Background:
Former high school chemistry and physics teacher
Transitioned to Salesforce in 2008
Started P3 Group after being furloughed in April 2020
Benefits of Starting an LLC:
Easier than expected to set up
Provides flexibility in taking on multiple clients
Allows for better control over one's career and income streams
Steps to Form an LLC:
Filing paperwork with the state
Creating a separate business checking and savings account
Using services like Gusto for payroll and tax management
Financial Management:
Importance of having 3-6 months of combined business and personal expenses saved
Using business insurance to protect assets
Client Relationships and Success Stories:
Importance of maintaining good client relationships
Examples of clients returning after contract periods
Professional Boundaries and Billing:
Avoiding unpaid work during the discovery phase
Ensuring proper contracts and billing practices
Flexibility and Experience:
Ability to work multiple part-time contracts
Enhancing LinkedIn profiles with LLC experience
Legal and Tax Considerations:
Differences between LLC and sole proprietorship
Importance of consulting with a CPA and attorney
Final Thoughts:
Encouragement to consider starting an LLC for greater career flexibility
Importance of enjoying life and maintaining work-life balance
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
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