Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
Jerry-Rigged
Claim This Podcastby Jerry Suhrstedt
5.0(3 reviews)
30 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
Language
🇺🇲
Publishing Since
12/26/2023
1 verified contact email on file for Jerry-Rigged
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Recent Episodes
October 8, 2024
Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20
<p>In this meeting, <a href="https://www.linkedin.com/in/jerrysuhrstedt/" target="_blank" rel="ugc noopener noreferrer">Jerry Suhrstedt</a>, the CEO of <a href="https://sumolab.co" target="_blank" rel="ugc noopener noreferrer">Sumolab</a>, interviews <a href="https://www.linkedin.com/in/nataliefurness/" target="_blank" rel="ugc noopener noreferrer">Natalie Furness</a>, the founder and CEO of <a href="https://www.revopsautomated.com/" target="_blank" rel="ugc noopener noreferrer">RevOps Automated</a>, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams. </p> <p>They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable revenue growth. </p> <p>Natalie shares real-world examples of how RevOps has helped businesses improve their go-to-market operations and increase revenue.</p> <p><br /></p> <p><a href="https://www.revopsautomated.com/" target="_blank" rel="ugc noopener noreferrer">RevOps Automated </a></p> <p><a href="https://sumolab.co" target="_blank" rel="ugc noopener noreferrer">SumoLab | Total Business Marketing</a></p> <p><br /></p> <ul> <li><p>The guest speaker, Natalie Furness, discussed the concept of Revenue Operations (RevOps) and its role in aligning marketing and sales teams.</p> </li> <li><p>RevOps Automated is a revenue operations consultancy and managed service provider that helps improve go-to-market operations for businesses.</p> </li> <li><p>Revenue operations involves aligning people, processes, data systems, and technology to enable growth.</p> </li> <li><p>Marketing and sales departments often face challenges in aligning due to competing metrics and lack of understanding of each other's roles.</p> </li> <li><p>The goal of revenue operations is to give marketers more time to market and salespeople more time to sell.</p> </li> <li><p>It is important for marketers to understand sales methodologies and what makes a good opportunity from a sales perspective.</p> </li> <li><p>The challenges in aligning marketing and sales include top-down metrics, trust between teams, and lack of knowledge about each other's roles.</p> </li> <li><p>RevOps can ensure alignment with best practice deal execution by setting clear entrance and exit criteria for each stage of the sales process and using technology to enforce them.</p> </li> <li><p>RevOps has helped businesses improve revenue by filtering out low-quality leads, improving information for customers, and transforming product-based sales into subscription services.</p> </li> <li><p>RevOps Automated specializes in integrating HubSpot and Salesforce for businesses and provides support in campaign operations, sales operations, and change management.</p> </li> <li><p>Natalie Furness can be reached on LinkedIn and more information about RevOps Automated can be found on their website.</p> </li> </ul>
October 1, 2024
How I Went From Job Hunting To Client Hunting | ep 19
<p>In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers. </p> <p>He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers. </p> <p>Jerry provided steps to get started, including defining a niche, building a brand, and client prospecting, while addressing common challenges and encouraging individuals to overcome their fear and take control of their career.</p> <p><br /></p> <ul> <li>- Jerry Suhrstedt introduced himself as the host of the Jerry Rig Business Marketing podcast and the founder and CEO of Sumolab Total Business Marketing.</li> <li>- The current job market is tough, with high competition, ghosting from recruiters, and fake job postings.</li> <li>- There are approximately 7.1 million job openings in the United States, presenting an opportunity for starting a consultancy or agency.</li> <li>- Starting your own business, such as a consultancy or agency, has similarities to a W2 job but offers more control over income and career trajectory.</li> <li>- Steps to get started include defining your niche, building your brand, creating your offering, and client hunting through proposals and networking.</li> <li>- Overcoming challenges such as managing uncertainty, handling rejection, and balancing work and life are important in running your own business.</li> <li>- Jerry shared success stories of individuals transitioning from being laid off to starting their own businesses.</li> <li>- The importance of leveraging existing skills and expertise in a specific area was emphasized.</li> <li>- Marketing and lead generation through platforms like LinkedIn, Facebook, and Google ads were discussed.</li> <li>- The need to overcome fear and take a leap to build something on your own terms was highlighted.</li> <li>- Common challenges in running your own business, such as managing uncertainty and handling rejection, were addressed.</li> <li>- The importance of work-life balance and setting boundaries was emphasized.</li> <li>- Jerry encouraged individuals to start client hunting and spend less time job hunting.</li> <li>- Contact information was provided for further discussion or inquiries.</li> </ul>
July 30, 2024
Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18
<li><p>The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group. </p> <p>Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment. </p> <p>The conversation also covered practical steps for setting up an LLC, managing finances, and leveraging business insurance to protect personal assets.</p> <p><br></p> <p><a href="https://sumolab.co" target="_blank" rel="noopener noreferer">SumoLab Total Business Marketing</a></p> <p><a href="https://p3group.us/" target="_blank" rel="noopener noreferer">P3 Group</a></p> <p><br></p> <p><strong>Introduction to the Podcast:</strong></p> <p>Host: Jerry Suhrstedt</p> <p>Guest: Jason Washburn, owner of P3 Group, a Salesforce consultancy</p> <p>Topic: Starting your own LLC and Salesforce consultancy</p> </li> <ul> <li><p><strong>Challenges in Job Hunting:</strong></p> <ul> <li><p>Current difficulties in finding Salesforce jobs</p> </li> <li><p>High number of job applications and interviews without success</p> </li> </ul> </li> <li><p><strong>Alternative to Job Hunting:</strong></p> <ul> <li><p>Starting your own LLC as a viable option</p> </li> <li><p>Benefits of owning a consultancy</p> </li> </ul> </li> <li><p><strong>Jason Washburn's Background:</strong></p> <ul> <li><p>Former high school chemistry and physics teacher</p> </li> <li><p>Transitioned to Salesforce in 2008</p> </li> <li><p>Started P3 Group after being furloughed in April 2020</p> </li> </ul> </li> <li><p><strong>Benefits of Starting an LLC:</strong></p> <ul> <li><p>Easier than expected to set up</p> </li> <li><p>Provides flexibility in taking on multiple clients</p> </li> <li><p>Allows for better control over one's career and income streams</p> </li> </ul> </li> <li><p><strong>Steps to Form an LLC:</strong></p> <ul> <li><p>Filing paperwork with the state</p> </li> <li><p>Creating a separate business checking and savings account</p> </li> <li><p>Using services like Gusto for payroll and tax management</p> </li> </ul> </li> <li><p><strong>Financial Management:</strong></p> <ul> <li><p>Importance of having 3-6 months of combined business and personal expenses saved</p> </li> <li><p>Using business insurance to protect assets</p> </li> </ul> </li> <li><p><strong>Client Relationships and Success Stories:</strong></p> <ul> <li><p>Importance of maintaining good client relationships</p> </li> <li><p>Examples of clients returning after contract periods</p> </li> </ul> </li> <li><p><strong>Professional Boundaries and Billing:</strong></p> <ul> <li><p>Avoiding unpaid work during the discovery phase</p> </li> <li><p>Ensuring proper contracts and billing practices</p> </li> </ul> </li> <li><p><strong>Flexibility and Experience:</strong></p> <ul> <li><p>Ability to work multiple part-time contracts</p> </li> <li><p>Enhancing LinkedIn profiles with LLC experience</p> </li> </ul> </li> <li><p><strong>Legal and Tax Considerations:</strong></p> <ul> <li><p>Differences between LLC and sole proprietorship</p> </li> <li><p>Importance of consulting with a CPA and attorney</p> </li> </ul> </li> <li><p><strong>Final Thoughts:</strong></p> <ul> <li><p>Encouragement to consider starting an LLC for greater career flexibility</p> </li> <li><p>Importance of enjoying life and maintaining work-life balance</p> </li> </ul> </li> </ul>
30 total episodes available
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- What is Jerry-Rigged?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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