Welcome to the world of impactful storytelling with Jim DeLorenzo, a seasoned professional who has dedicated his career to the art of Public Relations. As the driving force behind Jim DeLorenzo Public Relations, Jim has long known that storytelling is at the heart of his true calling. His mission is to captivate audiences, not just with words, but with stories that drive sales, foster community, and raise awareness.
In his podcast, 'Jim DeLorenzo’s Storytelling with a Purpose,' Jim invites you to embark on a journey into the heart of successful public relations campaigns. Join him for engaging conversations that shine a spotlight on the best practices, tactics, and strategies that lie at the core of effective storytelling. Discover the inner workings of storytelling in a professional setting, gain insights into the meticulous process that goes into crafting narratives, and learn how the magic of storytelling can inspire action in listeners, viewers, and readers.
Tune in to 'Storytelling with a Purpose' to unlock the secrets of narrative power and explore the art of storytelling in a way that not only captivates but drives tangible results. Get ready to be inspired and informed on the incredible impact of storytelling in the world of public relations.
In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital landscape. Jim and Nora explore the core principles of strategic storytelling—from the neuroscience that makes stories memorable, to the importance of crafting content that builds trust and emotional connection. They also discuss how media training and message clarity intersect, and why preparation, platform awareness, and authenticity are essential for business leaders, entrepreneurs, and content creators alike.
17 Jul 2025
Season 2 Trailer
1 Jul 2025
The Podcast Prep You Didn’t Know You Needed
Vince Quinn discusses with Jim DeLorenzo the crucial role of media training in podcasting, highlighting how preparation and storytelling can amplify credibility and foster deeper connections in this interview.
1 Jul 2025
Role Models in the Media: How to Learn from the Best
Jim DeLorenzo explores how media training and studying successful communicators prepares individuals to confidently share their story and attract new opportunities.
1 Jul 2025
Facts Tell but Stories Sell!
Jim DeLorenzo reflects on three decades of public relations experience, revealing how emotional connection and authentic storytelling build confidence and credibility, making stories more impactful than facts.
27 Mar 2024
Stories that Move Us & Change Us w/Jasmine Tate-Supplee
Jasmine Tate-Supplee is the Founder and CEO of Shafir's Journey and Broker/Owner of Philly Luxe Realty. She's not just a dedicated wife and mother of three boys; she's a visionary with a heart for community and a mission to empower. With over a decade in the real estate industry, Jasmine's own journey took a profound turn after a tragic accident involving her oldest son, Shafir. Shafir's life changed forever when he was struck by a stray bullet while playing basketball with friends, leaving him paralyzed from the waist down. During the challenging months of hospitalization and rehabilitation, Jasmine and Shafir witnessed the harsh reality faced by many other children with spinal cord injuries. They encountered a lack of access to essential medical equipment and supplies, and heartbreaking cases of children abandoned by families ill-equipped to provide proper care. Driven by compassion and a deep sense of purpose, Jasmine embarked on a new mission. She founded Shafir's Journey, a 501(c)3 nonprofit dedicated to providing life-sustaining medical equipment, supplies, and advocacy for children suffering from spinal cord injuries. Jasmine's story is one of resilience, empathy, and the transformative power of turning personal tragedy into a force for good. Join our conversation as Jasmine shares her inspiring journey and the impact of Shafir's Journey on the lives of children and families in need.
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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
6 Feb 2024
Telling Stories that Promote & Build Consensus w/Sam Katz
A life of multiple and memorable experiences often translates into captivating stories. In today's episode, I delve into the fascinating journey of our guest, Sam Katz, a prominent figure in Philadelphia, Pennsylvania. Sam’s career is a rich tapestry of involvement in Philadelphia's landscape, from his notable campaigns for Mayor and Governor to his leadership roles in various civic and non-profit organizations. His advocacy on issues pivotal to the city and its surrounding regions has left an indelible mark. In 2008, alongside his son Phil Katz, Sam established History Making Productions, an esteemed documentary film company headquartered in Philadelphia. Renowned for its quality and depth, the company has conducted over 400 interviews with leading scholars across diverse disciplines, offering profound insights into Philadelphia's history, architecture, culture, economy, and religion. Throughout our conversation, Sam's adeptness at crafting narratives that resonate on political, professional, and personal levels shines through. Join us as we explore the profound influence of his storytelling in all his work.
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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
30 Jan 2024
Storytelling for Startups w/Jon Zeit
Storytelling for Startups w/Jon Zeit: Storytelling for startups is yet another form of business communications. In this latest episode I'm joined by Jon Zeit, co-founder of VNYLab, a game-changing business set to launch in 2024 after two years of passion-fueled development. Discover how VNYLab aims to revolutionize the music industry using blockchain, promising a fairer system for both musicians and fans. Through our conversation we share insights on crafting narratives to captivate investors, build dream teams, and make a mark in the market.
#StartupStorytelling #BusinessLaunch #Blockchain #FairPayForMusicians #VNYLab #EntrepreneurshipJourney #PodcastAlert #BusinessInnovation #FanEngagement
#PodcastDiscussion #StrategicStorytelling #ProfessionalStorytelling #PR #PublicRelations #Storytelling #Marketing #Authenticity #BusinessStorytelling #ClientEngagement #StrategicPR #JimDeLorenzo #PublicRelationsPro
I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more.
#PublicRelations #Storytelling #PR------
I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
10 Jan 2024
Crafting Your Narrative W/ Charley Timmins
Dive into the intricate world of storytelling as it intertwines with personal branding, career development, and business growth in today's episode. Join me in an engaging conversation with Charley Timmins, also known as the "What's Next" guy and the principal at Personal Marketing Associates, LLC for the past 23 years. Charley specializes in collaborating with talented executives and Professional Service Providers, guiding them to "Stand Out" in competitive markets and attract opportunities that align perfectly with their goals. Together, we explore the essence of authentic storytelling, as Charley shares his expertise in identifying the 'authentic difference,' crafting genuine messaging, and developing effective go-to-market strategies. Discover how each strategic step can propel your career, practice, or business towards securing meaningful work that truly makes a difference. #StorytellingForSuccess #PersonalBrandingJourney #CareerDevelopment #BusinessGrowthStrategies #AuthenticDifference #WhatsNextGuy #StandOutInYourCareer #ProfessionalDevelopment #PodcastDiscussion #StrategicStorytelling #CareerAdvancementTips #BusinessImpact #PodcastInspiration #WorkThatMatters #NarrativeCrafting #ListenAndLearn #CharleyTimmins #NewEpisodeRelease #CareerSuccessPodcast #MakingADifference#ProfessionalStorytelling #PR #PublicRelations #Storytelling #Marketing #Authenticity #PRConsultation #BusinessStorytelling #CommunicationExpert #ClientEngagement #StrategicPR #JimDeLorenzo #PublicRelationsPro------
I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
3 Jan 2024
Social Media's Role in Marketing W/ Cassandra Bailey
Join me on the latest episode as I sit down with Cassandra Bailey, the dynamic founder and Chair of Social Media Day, Inc., and CEO of Slice Communications. Together, we'll explore the ever-evolving role of social media platforms in storytelling, particularly within the realm of marketing communications. With over two decades of experience in marketing communications, Cass is not only a seasoned professional but also the creative mind behind the popular "My Mom Is…" children's book series. In our conversation, Cass shares insights from her extensive career and delves into the importance of integrated public relations, social media, and email marketing efforts. Drawing from her wealth of knowledge and having authored two influential books on the subject— "Pay Attention!" and "Social Media is About People"— we discuss how these strategies are pivotal for the growth of businesses and non-profits striving to achieve their goals. Tune in for a deep dive into the nexus of storytelling, social media, and marketing with a seasoned expert who has successfully navigated this dynamic landscape for more than 20 years. #SocialMediaStorytelling #MarketingInsights #PodcastChat #DigitalMarketing #SocialMediaDay #SliceCommunications #PRStrategies #BusinessGrowth #PodcastInterview #CassandraBailey #MyMomIsSeries #IntegratedMarketing #StorytellingMatters #PodcastRecommendation #NewEpisodeAlert #MarketingWisdom #CommunicationsExpert #ListenNow #PodcastConversations #MarketingPodcast #ProfessionalStorytelling #PR #PublicRelations #Storytelling #Marketing #Authenticity #PRConsultation #BusinessStorytelling #CommunicationExpert #ClientEngagement #StrategicPR #JimDeLorenzo #PublicRelationsPro
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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
20 Dec 2023
Message in the Music: Storytelling’s Healing Power W/ Alan Segal
After navigating 13 hours of challenging brain surgery and enduring 33 days of recovery, Philadelphia accountant Alan Segal embarked on a remarkable journey towards reclaiming a full life. Music played a pivotal role in his recovery, as did the meaningful connections he forged with new friends. Segal's transformative experience paved the way for the creation of what many now hail as Philadelphia’s most distinctive non-profit performing arts group – The Jazz Sanctuary. My conversation with Alan reveals how music’s power to tell a story changed his life in a powerful way.
#JazzHealing #InspirationThroughMusic #JourneyToRecovery #PhiladelphiaArtsScene #TheJazzSanctuary #MusicTransforms #HealingPowerofJazz #AlanSegal #JazzStories #BrainSurgery #PRandPodcasts #MarketingTrends #ProfessionalStorytelling #PR #PublicRelations #Storytelling #Marketing #Authenticity #PRConsultation #BusinessStorytelling #CommunicationExpert #ClientEngagement #StrategicPR #JimDeLorenzo #PublicRelationsPro
13 Dec 2023
Exploring the Shift: The Rise of Podcasts in Storytelling W/ Vince Quinn
Join me as I engage in a conversation with Vince Quinn, co-founder of SBX Productions and a prominent content creator, to unravel the growing significance of podcasts in the storytelling landscape. We delve into the realm of public relations and marketing, specifically targeting small businesses and entrepreneurs. This 'meta' episode not only discusses the reasons behind venturing into podcasts but also emphasizes their value and storytelling prowess in a professional context.
#PodcastingInsights #StorytellingRevolution #PRandPodcasts #MarketingTrends #SmallBusinessSuccess #EntrepreneurialJourney #ContentCreationTips #ProfessionalStorytelling #SBXProductions #VinceQuinnTalks #pr #publicrelations #storytelling #marketing #authenticity #PRConsultation #BusinessStorytelling #CommunicationExpert #ClientEngagement #ProfessionalHelp #StrategicPR #JimDeLorenzo #PublicRelationsPro #BusinessAssistance
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I'm eager to hear your unique story and offer my assistance with any inquiries you might have regarding public relations and its potential benefits for you or your organization. Feel free to reach out to me via phone at (215) 266-5943 or drop me an email at jim@jhdenterprises.com. For more information, explore my website at http://www.jhdenterprises.com. Public Relations is not just my profession; it's my passion, and I'm always open to expanding my knowledge.
29 Nov 2023
What role AI May have in Storytelling W/ Brian Hart
What role AI May have in Storytelling – Brian Hart, the Founder of Flackable, one of the country’s fastest growing independent public relations agencies, joins me to discuss the many ways that AI – artificial intelligence - is impacting storytelling, and shares great insights into ways to work with AI in a more human way.
#AI #artificialintelligence #pr #publicrelations #storytelling #marketing #humanintelligence #authenticity #emotion
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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
22 Nov 2023
Accomplished Author & PR Specialist Irene Levy Baker
In this episode, host Jim DeLorenzo is joined by Irene Levy Baker, a seasoned public relations specialist and accomplished author, in a conversation that delves into the art of storytelling, particularly in the realm of non-fiction books. With a wealth of experience spanning over 25 years, Irene shares insights gleaned from her exploration of Philadelphia's hidden gems, documented in her books "100 Things To Do In Philadelphia" and "Unique Eats & Eateries of Philadelphia." As the owner of Spotlight Public Relations, specializing in the restaurant and hospitality sector, Irene sheds light on her extensive work with establishments, attractions, and tourist bureaus. Her unique perspective, honed through both her PR career and published works, promises a fascinating discussion on the stories she's uncovered in the dynamic cityscape of Philadelphia.
“I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization,” said Jim. “Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more.”
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#Storytelling #Talk ##NonFictionJourney #PhiladelphiaExploration #PRInsights #AuthorLife #UrbanAdventures #HospitalityStories #LocalEatsPHL #HiddenGems #CityscapeChronicles #PublicRelationsPro #PhiladelphiaAuthors #CulinaryDiscoveries #TourismTales #SpotlightOnPR
14 Nov 2023
Find the Platform to Tell a Story W/ Chris Branscome
Chris Branscome, CEO of Eastern Pennsylvania Youth Soccer, we discuss the always changing ways his organization approaches communicating directly with well over 100,000 young soccer players, their parents, their coaches, their teams, the officials, and other audiences to promote the good works and events of the country's second-largest youth soccer group.
I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization,” said Jim. “Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more.
#PublicRelations #Storytelling #PR #Facebook #Twitter #X #Instagram #TikTok #newsletter #magazine #website #VideoConference #Soccer #Sports #YouthSports #Technology #communicationskills
31 Oct 2023
Refining the Public Persona to Tell Your Story W/ Katarina Kojic
Refining the Public Persona that Works to Tell Your Story - Katarina Kojic, Creative Director of Hello Gorgeous, discusses how to create a true and authentic persona for yourself, whether in business or other walks of life, to effectively communicate your message and gain greater confidence in that image through the lessons of improv.
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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization,” said Jim. “Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more.
#PublicRelations #Storytelling #PR #Image #Persona #Improv #Improvisation #Branding #PersonalBranding #BusinessDevelopment #Entrepreneurs #Startups #Technology #CEOs #Executives #Coaching
24 Oct 2023
The Importance of Networking in Successful Storytelling with Ron Averett & George Lekas of Motobyo
The importance of networking in public relations and in storytelling is often overlooked – especially when it comes to finding the right audience. In this episode, host Jim DeLorenzo discusses Networking in business development and public relations storytelling with his clients at Motobyo, the automotive ecommerce marketplace designed for everyday consumers, Ron Averett (the CEO) and George Lekas (Founder & COO). Networking was key to our original connection and continues to play great significance in telling their story to used car buyers and sellers as well as potential investors as Motobyo builds their business.
“I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization,” said Jim. “Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more.”
#PublicRelations #Storytelling #PR #Networking #BusinessDevelopment #Entrepreneurs #Startups #Technology
17 Oct 2023
Jennifer Lin discussing “Beethoven in Beijing”
Jim DeLorenzo’s Storytelling with a Purpose – Discovering a Great Story with Jennifer Lin, director of the documentary “Beethoven in Beijing” –
In this episode, Jennifer Lin, a veteran Philadelphia Inquirer journalist, discusses the discovery of a great story, the anniversary of the Philadelphia Orchestra’s historic tour of the People’s Republic of China in 1973, and how that led her on a path as a journalist to cover the anniversary on the ground in China, the resulting documentary film she directed, and the accompanying book that she wrote during the 2020 COVID-19 pandemic lockdown. How to find and tell a great story is one of the key ingredients in any successful storytelling.
I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
28 Sept 2023
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Jim DeLorenzo has made a career out of telling the stories of creative, successful people. Join Jim as he talks about the tales and techniques that have built an exceptional career in Public Relations. Episodes are coming soon!
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