Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.
Jo Arden Chief Strategy Officer of AMB BBDO interview on the 10th anniversary of 98% Pure Potato
As a way to commemorate the 10th anniversary of the publication of the book, John Griffiths interviews Jo Arden on how strategy has changed in the last 10 years and whether 98% Pure Potato is still relevant to those working as planners and strategists today. By way of explanation of the cover picture John conducted the interview from a narrowboat in the North West of England.
25 Jun 2026
2026 AIs debate the UK challenge to US advertising orthodoxy
As the 10th anniversary of the publication of 98% Pure Potato arrives in July 2026 we have uploaded chapter 2 context to Google's OpenLP to get them debating the significance of the new focus on customer take out rather than the faithful transmission of the message which was the orthodoxy within US advertising. A chance for you to enjoy a modern application of AI to a classic debate in how to create good advertising and how to measure effectiveness.
7 Jun 2019
Special - Remembering Tony Stead
Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with Tony Stead one of the only interviewees for 98% Pure Potato who he encountered as a young planner
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