Journey To An 8-Figure E-Commerce Business

About Journey To An 8-Figure E-Commerce Business

I help E-commerce businesses grow into an 8-figure business.

Publisher

Emmanuel Eleyae

Category

business · business · education

Language

en

Explicit

No

First episode

8 Sept 2021

Latest episode

20 Mar 2024

Latest episodes

31 episodes in the feed.

1. 

   20 Mar 2024

   #30 Why SEO Doesn’t Work for E-Commerce and What To Do Instead With Alex Back

   Join host Emmanuel Eleyae as he chats with Alex Back from Couch.com about the pitfalls of traditional SEO in e-commerce and alternative strategies for success. Alex shares his entrepreneurial journey, discussing challenges like domain acquisition and the unpredictable nature of SEO. Discover valuable insights on motivation, marketing tactics for content sites, and the importance of playing to your strengths. Tune in as Alex reflects on setting realistic goals and creating sellable businesses, while emphasizing the significance of individualized definitions of success. Gain valuable lessons on navigating the e-commerce terrain and building sustainable ventures from this insightful conversation. Key Points: (0:00) Introduction and Background (3:12) Starting a New Business (7:35) The Problem and Solution (12:42) Funding and Domain Acquisition (21:36) The Wild West of Domain Pricing (23:00) The Hurdles of Starting a New Business (24:57) Finding Motivation and Small Wins (26:45) Marketing Strategies for an SEO-Focused Content Site (29:58) The Challenges of Running a Business (31:01) The Drive to Start and Succeed in Business (32:52) Finding Comfort in Different Business Ventures (34:44) The Why Behind Entrepreneurship (35:54) The Upside and Control of Owning a Business (38:08) Differentiating from Wayfair (41:09) Wayfair’s Success and Strategies (43:55) The Cost and Time Investment of SEO (47:20) Considering Marketing Mix and Organic Opportunities (51:02) The Challenges of Waiting for SEO Results (54:03) Choosing a Content Site After E-Commerce Success (57:45) Focusing on Strengths and Delegating (59:34) Lessons From Building an E-Commerce Brand (1:02:34) Sticking to What Works (1:05:06) Building a Sellable Business (1:07:16) Setting Realistic Goals (1:08:39) Finding Buyers for Your Business (1:10:02) Building a Profitable Furniture Company (1:11:26) The Importance of Systems (1:12:46) Building a Content Site on Shopify (1:16:10) Defining Success Resources: Connect with Alex Back: Website: Couch.com (https://chat.openai.com/c/Couch.com) Personal Website: alexback.com (https://chat.openai.com/c/alexback.com) LinkedIn: Alex Back (https://www.linkedin.com/in/alex-back-49784435/) Instagram: @thebackmobile (https://www.instagram.com/thebackmobile/) Grow Your Business With Us: E-Commerce Email Bundle: Elevate your email marketing game and drive sales. Get Bundle (https://www.eleyaesystems.com/offers/PNe2iez4) Create Cashflow and Predictable Profits Course: Unlock the secrets to financial success in e-commerce. Learn More (https://www.eleyaesystems.com/offers/6NKGqnLU) 1-on-1 Strategy Session with Emmanuel: Turbocharge your business with personalized guidance. Book Now (https://www.eleyaesystems.com/offers/LJK48Rpt) FREE Resources: Shopify Training: Master the essentials with our comprehensive guide. Watch Now (https://youtube.com/playlist?list=PLhx77F1Wc9J1LjuT7AOghUnzduWjcfi3U) Klaviyo Training: Optimize your email marketing with expert tips. Watch Now (https://youtube.com/playlist?list=PLhx77F1Wc9J3whIbupcu2eDFf8bf7L6QZ)

2. 

   11 Mar 2024

   #29 Building Amazon FBA Brands Guaranteed To Hit 7 Figures a Year With Neil Twa

   Join host Emmanuel Eleyae as he chats with Neil Twa from Voltage Digital Marketing about the secrets to building a blooming Amazon FBA business, guaranteed to hit 7 figures annually. From mastering Amazon’s algorithms to expanding product lines and leveraging platforms like TikTok Shop, Neil shares essential strategies for success. Discover the power of organic SEO, user-generated content, and even direct mail in this fast paced e-commerce landscape. Throughout, Neil emphasizes the importance of perseverance, community, and networking. Tune in to learn how to take your e-commerce venture to the next level with Neil’s expert insights. Key Points: (0:00) Introduction and Background (1:10) Starting with Amazon (3:24) The Power of Amazon for Product Visibility (6:17) The Importance of Selling and Marketing (10:19) The Role of SEO in Amazon and Other Platforms (12:25) The Modern Approach to SEO (15:02) Calculating Customer Lifetime Value (19:07) Understanding Amazon’s Fees and Profitability (20:57) Expanding the Product Line for Brand Growth (23:42) Reaching the Top 1% on Amazon (26:23) Succeeding on Amazon with No Competitors (29:50) Launching a First-to-Market Product on Amazon (34:17) Using Brand Discovery Platforms (34:55) Introduction to TikTok Shop and Direct Mail (35:49) Benefits of TikTok Shop for Brand Discovery (36:48) Organic SEO and Growth Opportunities on TikTok Shop (38:13) Utilizing Affiliates on TikTok Shop (39:07) The Power of User-Generated Content on TikTok Shop (40:59) Building a Creator Network on TikTok Shop (41:59) Expanding to Own Shops and Dropshipping on TikTok Shop (44:46) Leveraging TikTok Shop for Shopify Sellers (47:35) Using Direct Mail as an Additional Channel (50:56) The Importance of Multi Channel Approach (53:42) Overcoming Imposter Syndrome and Prioritizing Family (56:18) Permission-Based Marketing With Direct Mail (1:00:36) Digging Deeper into TikTok Shop (1:02:48) Neil’s Journey and Mentoring Approach (1:07:02) Overcoming Challenges and Perseverance in Business (1:08:16) Joining the Voltage Community (1:08:35) The Importance of Networking and Knowledge (1:10:18) Joining the Community (1:11:23) Working With Neil @ Voltage (1:13:53) Evaluating Product Demand (1:15:05) Where to Find Neil @ Voltage Resources: Connect with Neil Twa: Website: www.Voltagedm.com (https://chat.openai.com/c/www.Voltagedm.com) Free Training: Business Builders (https://www.voltagedm.com/businessbuilders) LinkedIn: Neil Twa (https://www.linkedin.com/in/neiltwa/) Instagram: @neiltwa (https://www.instagram.com/neiltwa/) YouTube: @NeilTwavoltage (https://www.youtube.com/@NeilTwavoltage) Grow Your Business With Us: 1-on-1 Strategy Session with Emmanuel: Elevate your business with personalized guidance. Book Now (https://www.eleyaesystems.com/offers/LJK48Rpt) Building Predictable Profits Monthly Membership: Join our community and unlock consistent growth. Explore Membership (https://www.eleyaesystems.com/offers/x97hauMz) The Growth Optimization Audit Package: Fine-tune your strategies for maximum impact. Learn More (https://www.eleyaesystems.com/growth-optimization-audit) FREE Resources: Shopify Training: Master the essentials with our comprehensive guide. Watch Now (https://youtube.com/playlist?list=PLhx77F1Wc9J1LjuT7AOghUnzduWjcfi3U) Klaviyo Training: Optimize your email marketing with expert tips. Watch Now (https://youtube.com/playlist?list=PLhx77F1Wc9J3whIbupcu2eDFf8bf7L6QZ)

3. 

   16 Nov 2023

   #28: Building Trust: Cory and Nicol Varona of OCOA Beauty Tell Their Story

   In this episode, your hosts Emmanuel Eleyae and Grace Eleyae talk with Cory and Nicol Varona - co-founders of OCOA Beauty. They talk about their background and why they wanted to start a hair care brand. They also talk about what it’s like being sisters and running a business together. You’ll also hear about the story of OCOA, from finding their first manufacturer to their rebrand and relaunch this year. In the Founder Rounder, they talk about how to build brand awareness and give some tips for building a community online. Timestamps: Cory & Nicol’s Background/Why They Started OCOA (0:48) Cory explains what OCOA does and why they started their business. They were looking for clean quality hair products for curly hair. (3:02) Emmanuel asks if they feel successful and Cory talks about how they rebranded this year and how the growth has been really successful. (4:38) Nicol talks about how their personal transformations fueled their inspiration for OCOA. They both decided to stop straightening their hair and started experimenting with new products for their curly hair. (6:55) Nicol talks about how Cory learned how to be a natural hair formulator and started creating products for a simplified routine. This led them to create their formulas and test their products but they weren’t focused on the branding. (8:25) Nicol talks about what they did before OCOA - they both went to business school, Cory did finance and Nicol did marketing and management, which helped them some but the beauty industry is not what they thought it would be. Family Dynamics in Business (9:51) Cory talks about what it’s been like doing business with her sister. There were some hiccups in the beginning but they’ve been able to focus on their own strengths and improve their systems. (12:59) Nicol gives her perspective on doing business with her sister. SHe also says they have gotten a lot better at managing the dynamic. She also says it’s important to trust whoever you go into business with. (14:23) Emmanuel talks about why he thinks going into business with family is a bad idea, and the importance of having boundaries. (15:46) Nicol talks about some of the conflicts they’ve experienced - they would both be putting too much energy into fixing the same issue instead of trusting the other to get it done, as well as working on setting more boundaries. She also talked about how being more efficient helped. (18:02) Cory talks about how her and Nicol were very close growing up so they don’t really fight. They have a lot of trust for each other. (19:40) Emmanuel talks about the positives of having family in business - they understand the wins and are able to celebrate with you. Hiring Employees, Finding a Manufacturer, and Rebranding (20:32) Nicol talks about how they are in the process of hiring their first employee - a social media/community manager. Emmanuel talks about the importance of building a community. (22:45) Cory talks about how important their community is to them. (23:36) Emmanuel gives advice for hiring - plan out their first 90 days and give them a map of things they need to do to be successful. (24:52) Nicol says she still has a full-time job, but Cory does OCOA full time. Emmanuel and Grace talk about how that is very common for entrepreneurs in the first years of business. (25:53) Cory talks about how they found a manufacturer for their products - they talked to a lot of people and were persistent. (29:20) Cory talks about how they still do fulfillment from her basement with the help of family and friends. (30:20) Nicol talks about their old branding and why they changed it. (31:21) Nicol talks about the journey from 2018 to now with manufacturing issues and rebranding. They wanted to launch 5 products but ended up just doing the curl cream to test the market. (33:00) Nicol explains why they wanted to rebrand - the customers loved the product but not the branding, and they felt that it didn’t express what they were about. She also talks about how their free samples were the main way they got customers. Founder Rounder (35:12) Cory asks about how to build brand awareness in the current economic climate where people are spending less. (37:56) Emmanuel talks about the importance of good content and using organic strategies to test content then amplifying them with non-conversion campaigns on all socials. (39:50) Emmanuel talks about how people are still buying, they’re just being more picky with who they buy from, so brands need to figure out what makes them stand out and use good content to get that message across. (42:04) Emmanuel asks for advice on building a community for Eleyae Systems. Nicol says to share more of what he’s doing on social media, and go live to answer people’s questions. (43:55) Cory says when posting on social media, they want to educate, inspire, and entertain. So sharing sneak peeks, behind the scenes, and also keeping it funny. Make sure your followers are gaining something from you. (46:09) Grace talks more about pushing out content that elicits an emotional response and amplifying it with ads. (47:09) Nicol talks about how to support OCOA and where to find them on social media. Resources: Website: ocoabeauty.com (https://ocoabeauty.com/) Facebook: OCOA (https://www.facebook.com/ocoabeauty) Instagram: @ocoabeauty (https://www.instagram.com/ocoabeauty/) TikTok: @ocoabeauty (https://www.tiktok.com/@ocoabeauty) LinkedIn: OCOA - Curly Hair Care (https://www.linkedin.com/company/ocoabeauty/) Ecommerce Email Bundle (https://www.eleyaesystems.com/EcommerceEmailBundle) Create Cashflow and Predictable Profits Course (https://www.eleyaesystems.com/offers/6NKGqnLU/checkout ) Growth Optimization Audit Package (https://www.eleyaesystems.com/growth-optimization-audit ) Predictable Profits Membership (https://www.eleyaesystems.com/membershipprogram )

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Contact Journey To An 8-Figure E-Commerce Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.