Welcome to the new frontier of sports marketing. Jr. Sports Marketing goes inside the $50 billion youth sports ecosystem, one of the fastest-growing spaces in the industry, where nearly 50 million parents make up the world's most passionate fanbase.
Hosted by Cameron Korab, founder of Youth Sports Business Report, the show features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Cameron brings over a decade in sports marketing to every interview, having led some of the largest brand integrations into the youth space and worked across all major media outlets, leagues, and some of the biggest brands in the world.
Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you're an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
New episodes with the leaders shaping the space. Subscribe and get ahead of the game.
Unlock the future of youth football safety with Riddell's groundbreaking ND006 helmet standard! 🏈 In this episode, we sit down with Erin Griffin, Senior VP of Marketing at Riddell, to discuss how this new standard will revolutionize protective gear for young athletes.
Key takeaways:
* Riddell's commitment to football safety and innovation.
* The significance of the ND006 standard for youth helmets.
* How parents can ensure their kids are equipped with the best gear.
* Insights into Riddell's new product line designed for young athletes.
Timestamps:
00:00 Introduction
00:20 Meet Erin Griffin
00:38 Importance of youth sports
01:07 Riddell's role in football
01:52 Overview of NOCSAE and ND006
03:19 Current equipment standards
04:45 Changes in helmet technology
06:13 Riddell's new helmet models
08:01 Preparing for the ND006 standard
09:28 Equipment maintenance tips
10:26 Where to buy Riddell gear
11:25 The future of football participation
12:36 Supporting girls and women's football
13:50 InSite Analytics technology
15:55 Exciting innovations on the horizon
Subscribe for weekly insights into youth sports marketing and innovation!
#YouthFootball #Riddell #FootballSafety
17 Oct 2026
Mazda - Brad Audet | CMO
In this episode, we sit down with Brad Audet, CMO of Mazda North America, and Drew Cary, Head of Communications, to discuss the importance of volunteer coaches in youth sports. Learn how Mazda is giving back to the community by recognizing these unsung heroes and providing incentives for coaches and their teams.
Key takeaways:
* The Coaches Who Move Us program aims to uplift youth sports coaches and their impact on kids.
* Families can nominate their favorite coaches until October 18th for a chance to win a new Mazda CX90.
* Coaches who purchase a Mazda receive $250 off, plus an additional $250 for their teams.
Timestamps:
00:00 Introduction
00:20 Meet Brad Audit and Drew Carey
00:47 Overview of Coaches Who Move Us
01:06 Importance of youth coaches
02:01 Personal coaching experiences
05:05 Current landscape of youth sports
08:33 The impact of coaching on kids
13:22 How to nominate a coach
18:02 Partnering with Team Snap
21:20 Measuring success in youth sports
26:21 Advice for brands entering youth sports
#YouthSports #Mazda
12 Oct 2026
Bruce Bolt - Bear Mayer | CEO
In this conversation, Bear Mayer, CEO and founder of Bruce Bolt, shares the journey of his company from its inception to its expansion into football. He discusses the importance of youth sports, the brand's unique approach to glove design, and the strategy behind engaging young athletes as brand ambassadors.
Takeaways
Youth sports build character
Focus on quality and design
Chapters
00:00 Introduction to Bruce Bolt and Bear Mayer
01:37 The Origin Story of Bruce Bolt
07:09 The Importance of Youth Sports
10:09 Bruce Bolt's Role in Sports
13:32 Expanding into Football
16:07 The Strategy Behind Athlete Partnerships
22:43 Engaging with Young Athletes
25:36 Favorite Athletes and Company Culture
27:39 Future Vision for Bruce Bolt
9 Sept 2026
Uneekor - James Murphy | Global Director of Marketing
Discover how cutting-edge technology is transforming youth sports and helping the next generation of golfers excel, as we sit down with Uneekor's Global Director of Marketing, James Murphy.
Key takeaways:
Learn about James Murphy, Global Director of Marketing at Unicor, and his journey in the golf industry.
Understand the importance of youth sports in developing discipline and teamwork.
Explore Unicor's role in providing technology and support for junior golfers.
Discover how AI Trainer is revolutionizing golf training for kids.
Find out why participation in youth golf is skyrocketing post-COVID.
Timestamps:
00:00 (https://www.youtube.com/watch?v=oUs0cpnG3UY) Introduction
00:29 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=29s) Meet James Murphy
00:42 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=42s) James's background in marketing
01:33 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=93s) Transition to Unicor
02:05 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=125s) Importance of youth sports
03:41 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=221s) Unicor's role in youth sports
06:09 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=369s) Unicor Junior Academy overview
07:37 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=457s) AI Trainer and its benefits
10:19 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=619s) Youth golf participation trends
12:43 (https://www.youtube.com/watch?v=oUs0cpnG3UY&t=763s) The future of golf technology
24 Aug 2026
Oakley - Jake Rosen | Senior Brand Manager (NA Team Sports)
Discover how Oakley is revolutionizing youth sports through innovative products and community engagement with Jake Rosen, Senior Brand Manager at Oakley!
Key takeaways:
* The importance of youth sports in developing leadership and teamwork skills.
* Oakley's commitment to safety and performance in youth sports.
* The role of flag football in promoting inclusivity and accessibility.
* Insights on Oakley's partnerships and community initiatives.
* The impact of the 2028 LA Olympics on flag football and youth sports.
Timestamps:
00:00 Introduction
00:31 Meet Jake Rosen
01:20 The significance of youth sports
05:09 Oakley's role in youth sports
06:59 The evolution of Oakley
10:01 The push into youth sports marketing
15:00 The 2028 LA Olympics and flag football
20:41 Oakley Icon Alliance
27:45 Measuring success in youth sports
31:00 The future of youth sports marketing
Subscribe for weekly insights on sports marketing and youth engagement!
#YouthSports #SportsMarketing #Oakley
12 Aug 2026
Uber - Cait O'Donovan | Head of Teens & Kids
Kate O'Donovan, head of teens and kids at Uber, discusses the importance of youth sports and the role of Uber in providing reliable transportation for teen athletes. The conversation covers the development of Uber Teens, its partnership with US Sports Camps, and the safety measures in place to earn parents' trust.
Takeaways
Youth sports play a crucial role in building resilience, physical health, mental health, habits, and confidence in kids.
Uber's partnership with US Sports Camps and the development of Uber Teens aim to provide reliable transportation for teen athletes, addressing the logistical challenges faced by families during the school year and summer.
Chapters
00:00 Introduction to Kate O'Donovan and Uber
03:00 The Importance of Youth Sports
04:39 Uber's Role in Sports
07:11 Partnership with US Sports Camps
13:38 Safety Measures and Trust
Shannon Gallagher, Global Head of Partnership Activation, Business Development & Sales at Gallagher, joins the show to talk about how one of the world's largest insurance brokerages built an authentic presence in sports from youth to pro.
A former AYSO soccer and college rugby player, Shannon breaks down how the Gallagher Way shapes every partnership and why investing in young athletes, especially girls, is central to the brand's mission.
In this episode, we cover:
Shannon's path from athlete to executive
Gallagher's role across the sports ecosystem
Why youth sports drives professional success
The athlete-to-business Partnership Intern Program
My Own My Future with the Liberty
Project Rugby and Touchline Academy explained
Why women's rugby fits the brand
Building authentic, long-term community investment
Music licensed through Soundstripe.
Code: 8M52H8GTPQX6ZEKC
6 Jul 2026
Under Armour - Tyler Rutstein | SVP, Global Brand & Americas Marketing
We sit down with Tyler Rutstein, SVP of Global Brand and Americas Marketing at Under Armour. Tyler leads the brand across every consumer touchpoint, from cleats and compression to the athletes you see on Sunday, and over the past year and a half he's brought a younger, sharper creative energy to Under Armour's new chapter.
We get into how the brand is building for the next generation of athlete, why flag football is a primary bet and not a side project, and how Under Armour turns athlete camps into content that reaches kids where they actually are. Tyler breaks down the thinking behind partnering with creators and properties like Unrivaled, the Justin Jefferson Flight School, and Coach Rac, plus his philosophy on making media dollars work harder. It's a sharp look at how a heritage brand is reintroducing itself to a new audience without losing its underdog roots.
Topics We Discussed
Reclaiming the brand for younger athletes
Flag football as a primary bet
The Click Clack Super Bowl reinvention
Owned IP versus partnered properties
Justin Jefferson Flight School and camps
Turning athlete access into content
Making media dollars work harder
Music licensed through Soundstripe.
Code: 8M52H8GTPQX6ZEKC
6 Jul 2026
Certor Sports - Chad Hall | Chief Marketing Officer
Parents will spend four figures on bats and gloves, then hand their kid a helmet nobody ever researched. Chad Hall, CMO of Certor Sports, the company behind Schutt, VICIS, and Tucci, breaks down that safety gap, the pro-to-youth trickle-down that puts elite helmets on kids' wish lists, and the partnerships with Elite 11, NFHS, and USA Football powering it all.
Topics We Cover:
How schools and families buy equipment
The youth helmet education gap
Pro-to-youth trickle-down effect
Authentic partnerships versus logo slaps
Managing multiple brands under one roof
Elite 11, NFHS, USA Football deals
Money flooding into youth sports
Music licensed through Soundstripe.
Code: 8M52H8GTPQX6ZEKC
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