Juan has been involved in sales and marketing for over 25 years, having worked for Fortune 500 companies for a decade and then as a marketing professor for the past 15 years. Juan teaches a variety of marketing courses now- everything from basic principles to marketing strategy, from research to advertising, from sales to promotion, and even international business. In this podcast along with his co-host Ernesto, Juan will engage with listeners in a weekly podcast on a variety of topics and will cover not only modern business topics, but aspects such as travel, cars, money, food, drinks, movies, music and definitely the arts. Ultimately though, Juan and Ernie want to share some experiences and knowledge with listeners in a fun, creative, and engaging environment.
The 6th episode comes to you from scenic Miami where Juan and Ernie have found some great drinks, some amazing cars, and great beach scenery. And what better city to discuss the concept of culture in marketing? With cultures and potential biases as the backdrop, consumer behavior, languages, and micromarketing are all discussed. And as a career tip, the idea of sending clear messages and avoiding miscommunication is also reviewed. Gloria Estefan and "Mr. 305" lend some color to the episode.
13 Jul 2023
This isn’t the real Caesar’s Palace, is it? (Las Vegas)
Episode 5 finds the boys spending their last few days of a 9-month stay in “sin city.” Ending their lengthy trip, Juan and Ernie discuss their latest venture and how it relates to Hollywood. As always, food, movies, and music are discussed, and Juan gives a shoutout to a DJ from his hometown of El Paso. Because they are in Las Vegas though, Juan and Ernie take the opportunity to talk about promotions and branding, including the origins of one of the most successful campaigns of all time- the branding of Las Vegas and the tagline, “What happens in Vegas, stays in Vegas.”
11 Jul 2023
I’m the king of the world!! (Albuquerque)
For this 4th Episode, Juan and Ernie take a trip to Albuquerque, New Mexico to visit the Annual Balloon Festival, and then discuss Amazon, customer service, and customer expectations. Consumer behavior, sales, retailing, and even investments are also brought into play. As always, music and movies are reviewed and an interesting song from 1970 is the contest winner. The guys continue to look for an intern as well.
6 Oct 2022
This is Ripley, last survivor of the Nostromo, signing off (Cincinnati)
In this 3rd Episode from Cincinnati, Ohio, promotions, signage, corporate history, and marketing strategy are discussed. Reviewing a section of business history from Proctor and Gamble, their extensive product mix is examined along with their formation. In terms of promotion and signage, the American Sign Museum is introduced and the concept of a neon sign is brought up in an examination of the importance of corporate logos and design. Music and movies play an important role in this episode, a prize is given out, and an internship program is introduced.
29 Sept 2022
Just Keep Swimming (Denver)
Episode 2 comes from Denver, Colorado and promotions, sponsorships, and marketing strategies are discussed. By examining the Ball Corporation which sponsors the Denver Nuggets specifically, a review of companies that have been around for over 100 years are used to discuss the marketing strategy and financial concept of diversification. Two prizes are also given out to the very first contest winners from Episode 1.
22 Sept 2022
Life is Like a Box of Chocolates (San Francisco)
Welcome to the inaugural episode of Juan Side of the Story! In this first episode, Juan and Ernie will begin their journey around the country with a stop in wonderful San Francisco. Using the Ghirardelli Chocolate Company as a delicious backdrop, the food industry will be discussed along with In-N-Out, Walmart, and Target where they will explore the business concepts of a marketing image, positioning, and differentiation along with niche and mass markets and promotion. Delving further into the cultural environment as well, movies, and music will be explored, and the episode will close with an engaging and fun contest in which listeners are encouraged to play along. So sit back, grab a drink, and learn about the world- all while having some laughs.
14 Sept 2022
Episode 0- Teaser Trailer
In this weekly podcast, my co-host and I (along with guests along the way) are going to engage in a variety of modern business and marketing topics such as sales, promotion, strategy and consumer behavior, but also discuss a variety of other topics including movies, music, cars, drinks, travel, and definitely the arts. Our goal is to entertain you for an hour each week, but hopefully in such a way that you’ll actually learn quite a bit about the world around us.
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Apple Podcasts (US)
5.0 / 5
8 ratings
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