Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights.
Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.
Jules Perowne's Unpacked - Season 2 Ep 6 – Unpacked’s Best Bits 2025
It’s a wrap for this season as Unpacked breaks up for Christmas. Light the fire, pour a glass and join Jules Perowne as she reprises some of the wit and wisdom of our remarkable guests during 2025. From recreating London’s legendary Simpson’s on the Strand, to rewilding 200,000 acres in Scotland, to celebrating the World’s greatest city (spoilers: it’s London), to LATAM’s soaring growth and AI’s scary/brilliant/game changing effect on the luxury travel sector. All this and a goo...
29 Jul 2025
Season 2, Ep.5: The AI Travel Transformation
The travel industry stands at a fascinating crossroads where artificial intelligence meets wanderlust. With ChatGPT now serving 2.5 billion daily prompts and rapidly approaching Google's search volume, travellers are increasingly turning to AI for everything from Scottish road trip itineraries to hotel recommendations. But as algorithms become our new travel advisors and Google transforms into an AI-powered answer engine, a critical question emerges: what happens to the irreplaceable human to...
3 Jul 2025
Season 2, Ep.4: Mexico and the rise of Latam - a growing powerhouse?
Jules Perowne examines Mexico's increasing influence in global travel, highlighting its rich culture, diverse landscapes, and growing luxury hospitality investments.
11 Apr 2025
Season 2, Ep. 3: London – The Greatest City on Earth?
Five years on from the world-shaping events of the pandemic, London isn't just surviving; it's thriving. Jules sits down with Paula Fitzherbert, Global Head of Communications at Maybourne, whose hotels in the capital include Claridge’s, The Connaught and The Berkeley. And Annie Fitzsimmons, National Geographic Author and Travel Expert. An American with a deep love of London, her knowledge and insights are a match for any top concierge… From indie shops and comedy clubs; to a Peckh...
14 Mar 2025
Season 2, Ep. 2: Conservation, the Community and the Wildland Vision.
The 220,000-acre Wildland project in the Scottish Highlands is one of the largest conservation projects in Europe. Its ambitious 200-year vision is centred on allowing nature to heal and thrive, and to rekindle living, working glens. Hand-in-hand, cottages, bothies and even castles are being artfully restored – and invite you to come and stay. Fresh from their own adventure there, Jules and sustainable travel expert Fran Kellet were blown a...
25 Feb 2025
Jules Perowne’s Unpacked – Season 2, Ep. 1: Where Do Restaurants Go Next?
Fresh from the Unpacked kitchen, Jules Perowne brings you the restaurateurs’ restaurateur Jeremy King, creator of Le Caprice, The Wolseley, Arlington, The Park – and, coming soon, his relaunch of Simpson’s in the Strand, where the trollies will roll once again. He’s joined by seasoned writer Maria Shollenbarger, the FT’s HTSI Travel Editor, a discerning voice in global dining and travel, and possessor of one of the world’s most cultured palates. Together they talk trends, f...
Buckle up, the latest instalment of the Unpacked podcast has just landed. In this episode, CEO of Perowne International, Jules Perowne sits down with two industry powerhouses: John Arlidge, aviation expert and senior writer for The Sunday Times, and Simon Casson, CEO of Corinthia Hotels. Together they dive straight in, unpacking the unstoppable rise of leisure travellers, the unexpected resurgence of long-haul destinations, and delivering an unfiltered insight into how aviation and hospi...
27 Nov 2024
Jules Perowne's Unpacked - Ep. 7 Exquisite Events: The Art of the Party
Johnny Roxburgh and Antoinette Lettieri share their expert insights on the art of elite party planning, revealing top tips for hosting unforgettable events that prioritize guest experiences.
In our latest episode, Jules welcomes design royalty to the Unpacked studio. Martin Brudnizki is a master of untrammelled interior design, bringing a mesmeric sense of locality, opulence and sheer joy to the world’s most desirable hotels. Alongside him is the incomparable Divia Thani, Global Editorial Director of the ultra-influential Conde Nast Traveler. Her perception and insights are required reading (and now listening) for anyone who yearns for the authentic and the exquis...
Ep5: Has the hospitality sector’s rapid growth led to a moment of reflection? Are travellers still getting value for money? Where will we be travelling to next year and do those countries even want us?Jules Perowne is joined by Annie Fitzsimmons, Editor in Chief at Embark Beyond and National Geographic travel expert, alongside Emily Jane Johnston, a leading voice on Instagram for travel, fashion, and food.They explore the rising trend of solo travel among women, why AI can enhance but ne...
17 Apr 2024
Jules Perowne's Unpacked - Episode 4
Ep 4: “The reality of flying today. The good, the bad and the ugly”
Jules Perowne removes belts and shoes with air mile zillionaires Mark Ellwood of the luxury bible Robb Report, and Colin Nagy, Skift columnist and Head of Brand strategy at Instagram.
Over no more than 100ml of wine, they discuss everything from the app that airlines don’t want you to use… IVs for jet lag… customer service from the sublime to the monstrous... and why terrorists don’t pack scented candles.
16 Mar 2024
Jules Perowne's Unpacked - Episode 3
Ep 3: “Let’s hear it for the vaginal facial!” In the latest from the Unpacked studio, Jules Perowne delves into spas, fitness and wellbeing. Watsu, moon circles, gong baths, body positive pottery making – before you laugh too loud, there’s $5.6 trillion to play for.
Her exquisitely moisturised guests are the Queen of Spas and the King of Fitness: Sunday Times spa expert Susan D’Arcy, and Harry Jameson, Founder of Pillar Wellbeing and now heading up the members’ health club at Raffles in the OWO.
26 Feb 2024
Jules Perowne's Unpacked - Episode 2
Ep 2: “…I looked at Sumba and said, this can be somewhere incredible – let's go for it. And I moved to the jungle.”
We meet the remarkable James McBride, the hotelier’s hotelier and co-founder of NIHI Sumba. From an extraordinary career, James recounts his first job at a tennis resort with no tennis courts… and creating NIHI and its spa safari and equine therapy…and the one piece of advice every traveller needs to know.
25 Jan 2024
Jules Perowne's Unpacked - Episode 1
Ep 1: “Enough of $800 burgers and iPads to close the curtains.”
Unpacked is unleashed… in this first episode, join travel PR CEO Jules Perowne together with Scott Dunn Private’s Jules Maury and former Tatler Travel Editor Fran Kellett.
They discuss their craving for simplicity and authenticity… the insanity of long-haul air fares… and an island too perfect ever to reveal in a podcast. (But they do.)
23 Jan 2024
Jules Perowne's Unpacked - trailer -
Diving deep into the world of extraordinary travel and remarkable hotels
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
15 ratings
Podcast Authority Score: 14 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
7
Social presence
0
YouTube
0
Engagement
51
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