Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Send us Fan Mail It’s 8:00 AM and your regional team just went live with an off-voice, off-brand campaign with the wrong logo. Sound familiar? Enterprise brand managers are exhausted by playing whack-a-mole with rogue sub-brands. Whether you are navigating a massive CPG portfolio or strict regulations in Healthcare and Finance, you are facing the exact same mandate from the C-suite: increase content output, prove cost reductions, and bring more work in-house, all without increasing headcount...
9 Jul 2026
The Ultimate Marketing Orchestra: Why Friction is Your Campaign’s Secret Weapon
Send us Fan Mail Why do most digital marketing campaigns crawl to a messy death? It isn’t a budget problem, and it isn't a strategy problem, it’s a personality problem. In this episode of The Marketing Alignment Podcast, Clive Roach strips back the corporate jargon to expose the hilarious, chaotic, and costly clash of the eight archetypes running your marketing machine. From the brand designer crying over Helvetica to the compliance officer redacting your best ideas, the IT manager guarding...
1 Jul 2026
Social Media Engagement – Which Platforms Perform Best?
Send us Fan Mail Stop shouting into the wrong room. In 2026, chasing follower counts is a vanity trap that’s quietly draining your marketing budget. Hosted by ROI-driven strategist Clive Roach and produced in the Just Add Social studio, Just Add Social is the podcast that strips away the algorithm hype to hand you the exact, data-backed frameworks that turn social activity into measurable pipeline impact. Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you t...
20 Mar 2026
How AI Can Bring Lost Places Back to Life (Podcasthon 2026)
Send us Fan Mail What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist. But this goes far beyond one school. This is a glimpse into a new creative frontier where AI can reconstruct the past, trigge...
1 Feb 2026
5 low cost ways to do social media listening
You’re a digital marketer or in communications, so let me challenge you: If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar. Because right now, your audience is telling you exactly what they want… in comments, complaints, questions, and competitor threads. And if you’re not hearing it, someone else is. I have seen it all before. You do not need a big budget or a data team to listen. I reviewed 5 low-cost ways to do social m...
13 Sept 2025
Social Media Jail Podcast
🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. You’ll learn: ...
4 Aug 2025
Jet2 holiday - A viral Social Trend
🎶 “Nothing beats a Jet2 holiday!” Heard this lately? It’s not just a jingle. It’s become a full-blown social trend. 💼 Brands, take note: 🔹 Easy to use audio 🔹 Positive vibes 🔹 Real people, real joy The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound? In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media? Finally I list my ...
22 Jun 2025
The Future of AI Avatars in Marketing
Host, Just Add Social, explores the rise of AI avatars in marketing, highlighting Luo Yonghao's success with a digital avatar that generated millions in sales.
3 May 2025
How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
Looking to break through the noise on social media? This episode is your game-changer. Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers. You’ll learn: ✅ How to apply gamification principles to both B2C and B2B campaigns ✅ The psyc...
20 Apr 2025
Avatars Are More Than a Trend
In this podcast we discover how avatars are transforming marketing, communication, to online events and training. We explore the business cases for Avatars and look at the top free tools to create your first one. Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks. Here are two interesting links referred to in this podcast: Top Free Creation...
16 Feb 2025
AI is Revolutionizing Social Media Marketing
AI is revolutionizing social media marketing—but are you using it effectively? Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work? Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing. This Podcast is a social savvy scale level 4 : Proficient. At thi...
7 Jan 2025
2024 Social Media Innovations
In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Takeaway—an actionable strategy to help you adopt these trends and apply them effectively in the months ahead.Whether you’re a social media newbie or ju...
8 Dec 2024
Employee Advocacy - 6 Steps For Success
Social media strategist, Rachel Miller, reveals the 6 steps to building a winning employee advocacy strategy that amplifies brand reach and drives business success.
17 Oct 2024
LinkedIn Business Manager - Is it worth the trouble?
LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it?
There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?
In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.
The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.
Here is a link referred to in the podcast for further reading:
https://business.linkedin.com/marketing-solutions/business-manager/best-practices
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
29 Sept 2024
Instagram Reels: Your Ultimate Guide to Success
Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform.
In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:
1) Creative Elements in Reels
2) Story types
3) How to use Reels in your next campaign
The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.
Here are two interesting links referred to in this podcast:
https://www.facebook.com/business/ads/advantage-plus-placements/
https://megadigital.ai/en/blog/google-ads-conversion-rate/
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
24 Sept 2024
Pakistan Social Media Trends
Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan.
Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan.
The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
23 Sept 2024
How to use layers in Instagram Stories
Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs.
In this podcast, I’ll share 5 essential tips to help you get started with managing layers in Instagram Stories. I’ll also dive into the age-old debate: Instagram posts vs. Stories—what’s best for different types of content?
And finally, don’t miss my actionable 'Just Add Social' key takeaways on how to use Instagram layers to enhance your Stories and elevate your social media game.
Difficulty "Social Savvy scale" 3: (from a 1-10 range) Basic / Comfortable with fundamental skills of social media marketing.
Ready to elevate your social media game? Listen in now!
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
20 Sept 2024
Finding inspiration from social media for content ideas
Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential.
That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, content aggregators to competitor analysis, we'll dive deep into the strategies that can supercharge your content creation process.
Whether you're a seasoned social media pro or just starting out, this podcast is your guide to unlocking the power of social platforms. We'll break down the basics and explore advanced techniques, so you can consistently produce content that resonates with your audience.
The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)
When you find yourself stuck, or with a writers block, listen to this podcast for a wealth of inspirational ideas using social media.
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
12 Sept 2024
ROI - Learn how to measure your social media performance
Unlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses.
In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are needed. By making data-driven decisions, you can enhance your marketing efforts and boost your overall ROI.
Social Savvy scale 9: Advanced (from a 1-10 range)
Ready to elevate your social media game? Listen in now!
| Clive Roach web site (https://cliveroach.com/) | Blog Subscribe Page (https://cliveroachblog.com/subscribe-now/) | Clive Roach Social Media list (https://socialjedi.co/m/CliveRoach) |
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
378,125
Score snapshot 15 Sept 2025
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
31
Social presence
0
YouTube
93
Engagement
0
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