Proof of Work is the podcast of Pluris, a platform connecting investors and operators with the world's leading applied AI experts. Each episode features the builders, operators, and investors who've actually put AI into production, turning it from buzzword to bottom line through sharp case studies and practical conversations. We explore how AI is used to grow revenue, expand margins, improve operations, and create measurable value inside real businesses.
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Jimmy Bijlani, AI Momentum Partners | Why Most AI Spending Never Reaches the P&L
Jimmy Bijlani is the founder and CEO of AI Momentum Partners, a senior-led firm that puts a dollar figure on the AI opportunity before a PE-backed company spends a cent, then embeds operators and engineers to capture it. He spent close to a decade at Google running professional services for Gemini and built the tech strategy practice at BCG. In this conversation he lays out why most AI spend never reaches the P&L, and what the companies getting real margin out of AI are doing differentl...
16 Jun 2026
Doyl Burkett — Integrity Growth Partners | AI Won't Break Private Equity, It'll Sort It
Doyl Burkett is the founder and Managing Partner of Integrity Growth Partners, an $800M+ AI-enabled growth private equity firm in Los Angeles. Most GPs think about what AI does to the companies they own. Doyl is equally focused on what it does to the firm itself, and he's been building Integrity as an AI-native investor since 2018. In this conversation he argues that AI won't compress private equity evenly, it will sort it, and he shows what that sorting looks like for companies and for the G...
4 Jun 2026
Alex Lirtsman — CorralData | Why Most Companies Are Only "Data-Adjacent"
Alex Lirtsman spent ~15 years solving data problems by hand for brands like the NBA, Pfizer, and Sweetgreen — then sold his agency and built CorralData to automate the entire thing. In this episode, he makes the case that most "data-driven" companies are really just "data-adjacent," explains why the metrics leaders celebrate are often vanity metrics, and walks through what it takes to move from read-only dashboards to AI that actually takes action. You'll Learn: Why most companies are "data...
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