- 12
- Episodes
- 2025
- First episode
About Just Get to Work with Deb Colitas
Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to grow our businesses or take the leap into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions and making excuses and Just Get to Work!
- Publisher
- Deb Colitas
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 6 Aug 2025
- Latest episode
- 16 Jun 2026
Latest episodes
12 episodes in the feed.
16 Jun 2026
The Day Search Engine Changed Forever
In this episode, we are talking about the day search changed forever. Not someday in the future. It already happened and most businesses have no idea. If you have been wondering why your Google Analytics traffic is dropping even though people still seem to know about you, what is actually replacing the old search click website visit pattern, or whether your business is one of the 80% that is about to feel this or the 20% that already gets it, this episode is for you. We are getting into the adoption curves that prove this shift is happening faster than Google or Facebook ever did, a real washing machine story that shows exactly how people are using AI instead of clicking links, and how Deb turned her own family farm into a live case study for what to do about it. Real data, real examples, and the early adopter advantage that is still wide open right now. The hustle is real. Let's just get to work. Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ⏱ TIMESTAMPS 0:00 Welcome & Let's Just Get to Work 0:30 The Card Catalog, Mystic Connecticut and the Blue Whale Essay 2:23 What Business Owners Are Actually Losing in This Shift 4:49 Google vs Facebook Adoption Curves. The Pattern Repeats Itself. 6:18 Reality Hits. Why LLM Adoption Looks Nothing Like Google's Did. 9:45 80% of New Clients Say Sales Are Dropping. Here Is Why. 9:58 The Washing Machine Story. Google Gave Links. ChatGPT Gave Answers. 11:38 Deb's Farm Became Her Own Live Case Study. Here Is What Changed. 13:25 You Cannot Rank on AI Search. Anyone Who Says Otherwise Is Lying. 14:08 The Early Adopter Advantage. YouTube, Facebook, TikTok. Be First This Time. ???? ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about getting rid of the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. With great focus on the shift of AI search, marketing and communications, Deb brings her extensive business experience, faith, and a heck of a lot of hustle to talk about the topics that impact you the most. With her family in tow, and five businesses in operation, Deb wants to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work. #AISearch #SearchEngineChanged #GEO #GenerativeEngineOptimization #ChatGPT #AIMarketing #SmallBusinessMarketing #GoogleAnalytics #DigitalMarketing2026 #AIVisibility #ShowUpOnChatGPT #EarlyAdopter #JustGetToWork #DebColitas #FocusPointCommunications #FractionalCMO #BusinessPodcast #MarketingPodcast #WomenInBusiness #Entrepreneur #SmallBusiness #MarketingStrategy #BusinessGrowth #AIForBusiness #MarketingTips
9 Jun 2026
The Rise of Answer Engine
In this episode, we are breaking down one of the most important shifts in marketing right now. AI is not a search engine. It is an answer engine. And that changes everything about how your business needs to show up online. If you have been wondering why Google feels different, why your website traffic is dropping, or why some businesses seem to just appear in AI responses while others disappear completely, this episode gives you the real explanation without the tech overwhelm. We are getting into what large language models actually are, why they summarize instead of rank, and what your business needs to do right now to be understood by AI and not just found by it. Deb keeps it real, keeps it simple, and keeps it actionable. The hustle is real. Let's just get to work. Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
2 Jun 2026
How AI Search Is Changing Everything for Your Business
In this episode, we're talking about one of the biggest shifts happening right now in marketing the move from keywords to conversations in AI search. If you've been wondering why your website traffic is changing, why ranking on Google feels different, or what your business actually needs to do to show up in ChatGPT, Gemini, and Claude this is the episode for you. We're getting into how search behavior has completely changed, what AI is really looking for when it recommends a business, and why your marketing needs to work as an ecosystem not just a checklist. Plus real examples of what you can do TODAY to start building authority and visibility in AI search. The hustle is real. Let's just get to work. Episode 10 PDF Worksheet FREE Download: https://l1nq.com/jgtwep10 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ⏱ TIMESTAMPS [0:00] – Welcome & Let's Just Get to Work [1:24] – From "I Need a Strawberry" to "Create Me a Strawberry" The Search Shift Is Real [4:06] – Who the Heck Decides Who's a Certified Expert Online? [5:05] – What You Sell vs. What Your Product Actually Is — Do This Exercise [6:26] – "I Own a Car Fix-It Shop. What the Heck Do I Do Differently?" [8:20] – Your Website Looks Like a Craigslist Ad. Let's Fix That. [9:19] – How a Corn Maze Became a Giant Billboard (Crayola, Dorney Park & More) [11:11] – The Consistency Factor, My Friends Exhausting, But Worth It ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
7 May 2026
AI is Not Your Child's Friend
Welcome to Episode 9 of the Just Get to Work with Deb Colitas. Let’s be real about AI, because while it’s powerful and helpful, it’s not your child’s friend. In this episode, we’re talking about the role AI is starting to play in our kids’ lives, what they’re actually using it for, and why it’s important for parents to stay aware and involved. This isn’t about fear, it’s about understanding. We’ll also get into how to guide your kids to use AI the right way, without becoming too dependent on it, and how to make sure it’s helping them learn instead of replacing their thinking. AI isn’t going away. The goal is to teach our kids how to use it with intention, not just rely on it. If you’ve been wondering how to handle AI in your home, this conversation will help you get clear and feel more confident navigating it. Episode 9 PDF Worksheet FREE Download: https://l1nq.com/jgtwep9 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
20 Apr 2026
Use Failure
Welcome to Episode 8 of the Just Get to Work podcast with me, Deb Colitas! Let’s be real about failure, because no one really wants it, but everyone goes through it. In this episode, we’re shifting how you look at failure. Instead of seeing it as something that stops you, what if it’s actually the thing that moves you forward? We’ll talk about how to learn from it, grow from it, and use it to make better decisions next time. Failure doesn’t mean you’re off track. Most of the time, it means you’re actually trying. If you’ve been feeling stuck, discouraged, or second-guessing yourself after something didn’t work out, this conversation will help you reset and keep going with more clarity. Join me today for real talk about real failure and how to use it for the BEST success! Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
13 Apr 2026
Is Facebook Still Worth It?
Welcome to Episode 7 of the Just Get to Work podcast with Deb Colitas! Let’s talk about Facebook, is it still worth it? Today, we’re getting real about whether Facebook is still effective, what’s changed over time, and how to know if it’s actually working for you or just taking up your time. And what you can use in your advantage. We’ll also talk about something a lot of people struggle with, how to show up authentically online without sounding fake or forced. You don’t need to be everywhere. You just need to be where it makes sense. If you’ve been questioning whether to keep using Facebook or switch things up, this will help you get clear and move forward with intention. Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
30 Mar 2026
Demystifying LLM
Welcome to Episode 6 of the Just Get to Work podcast with Deb Colitas! Let’s talk about LLMs (Large Language Model), you’ve probably heard the term, but what does it actually mean? In this episode, I break it down in a very simple way. What LLMs are, why people are talking about them, and how they’re already starting to affect how we work and learn. No tech talk, no overwhelm, just a clear, easy way to understand what’s going on. If you’ve been hearing about AI and feel a little lost, this episode will help you catch up and feel more confident. Join me for 30 minutes of real talk to help you understand what this all means for you. Episode 6 PDF Worksheet FREE Download: https://r.listwr.me/jgtwep5 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
23 Mar 2026
What Makes a Good Hustle
Welcome to Episode 5 of the Just Get to Work podcast with Deb Colitas! Let’s talk about hustle, because everyone’s talking about it… but not everyone is clear on why they’re doing it. In this episode, we’re getting real about starting your hustle with the end game in mind. Where are you actually going? What are you trying to build? Because if you don’t know that, it’s really easy to stay busy and still feel stuck. A good hustle isn’t about doing more, it’s about doing what actually moves you forward. When you’re clear on your end goal, everything changes. Your time, your energy, your decisions… they all start to line up. If you’ve been working hard but not seeing the results you want, this is your moment to pause, reset, and get clear on your direction. Episode 5 PDF Worksheet FREE Download (https://docs.google.com/document/d/1ISagF-Siga31K8rs_4gE2VQ3zARE3frm5RIQIW0GB4g/edit?usp=drive_link) Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
16 Mar 2026
Dealing with Distractions
Welcome to Episode 4 of the Just Get to Work podcast with Deb Colitas! Distractions are everywhere and if I’m honest, they’re not always obvious. Sometimes it’s not your phone… it’s being in the wrong place at the “right” time. In this episode, I’m sharing how to step out of your comfort zone, protect your focus, and develop your full potential. So how do you kick your goals higher and your success higher? It takes effort. Creativity. Energy. Ideas. Persistence. If you’ve been feeling pulled in too many directions, this one is for you. It’s time to stop reacting, start choosing, and Just Get to Work. Episode 4 PDF Worksheet FREE Download: https://tinyurl.com/JGTWE4 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
2 Mar 2026
Motivational Parenting
Welcome to Episode 3 of the Just Get to Work podcast with Deb Colitas! In this episode, we talk about what it really means to be a motivated parent with high expectations, how to tell if your parenting is helping your kids grow into productive, capable adults, and let’s be honest, what to do when nothing goes the way you planned. Parenting can feel messy and unpredictable, but it’s also full of opportunities to grow, learn, and lead your family with intention. Come join me for 30 minutes of real talk, encouragement, and practical advice for raising kids with purpose. Episode 3 PDF Worksheet FREE Download: Connect with Deb: info@focuspointcomm.com Deb's LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!
7 Aug 2025
You Are Doing Too Much! And Other Lies From What So-Called Experts Will Tell You
It’s not that you can’t do too much… but it is your ability to hone in on your passion with immense focus that will lead to success with all of your responsibilities and interests swarming around you. The world will only lead you to being a round peg intended to fit in a round hole. Why not accomplish everything that is in your heart with purpose and break the mold? This podcast is about teaching yourself a new way to set your priorities in place once and for all in a way that allows you to be at your best for the people in your life and goals. In the next 30 minutes, learn how to add more to what you do each day by removing distractions and what does not add value. Episode 2: PDF Worksheet FREE Download (https://justgettowork.com/wp-content/uploads/2025/07/JGTW-Episode-2.pdf) Connect with Deb: info@focuspointcomm.com Deb's LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork RrZyUQYyB3E5LKfF4VBe
6 Aug 2025
Stop Worrying About Everyone Else & Just Get to Work!
Welcome to Episode 1 of the Just Get to Work podcast with Deb Colitas! Stop Worrying About Everyone Else & Just Get to Work! How many times have you wanted to be on your own in business but simply did not know where to start or how to get there? Or are you in business, but at a stuck point? With every tool available at our fingertips to learn, connect, and grow on the internet and Chat GPT, being self employed only accounts for 10% of the population when in 1900, 50% of all working individuals worked for themselves. In the next 30 minutes, learn how to get past the distraction of everyone else and laser in on where your focus needs to be placed for success. Episode 1: PDF Worksheet FREE Download (https://justgettowork.com/wp-content/uploads/2025/07/JGTW-Episode-1-1.pdf) Connect with Deb: info@focuspointcomm.com Deb's LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork
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