Just Marketing®

About Just Marketing®

Just Marketing® reflects a commitment to justice through marketing that is ethical, inclusive, accessible, and (of course) profitable. Marketing has long relied on manipulation, exploitation, and tactics designed to pressure consumers - roots that persist in many of today's marketing strategies. But it doesn’t have to be this way. We don't have to compromise our values to promote our businesses. Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space. Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other. Whether you're an entrepreneur, small business owner, or mission-driven marketer... Join us as we unpack the problems in traditional marketing, spotlight ethical alternatives, and show how marketing can be a force for good. Ready to make a positive impact? (1) Tune in (2) Subscribe, and (3) Share this resource with others who are devoted to equity-centered strategy. Let's make a difference together by building businesses that lead with kindness and empathy first. That's Just Marketing®.

Publisher

Meg Brunson

Category

business · business · business

Language

en

Explicit

No

First episode

14 Jun 2022

Latest episode

3 May 2023

Latest episodes

31 episodes in the feed.

1. 

   3 May 2023

   Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox

   Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email. Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer. But that's not a...

2. 

   26 Apr 2023

   Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!

   An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner. In This Episode You'll Learn: How to build an Ideal Client Avatar (ICA)What is an Inclusive ICA and how does it differ from what you were taught? Ensure your marketing is ethical, inclusive, a...

3. 

   19 Apr 2023

   Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed

   Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive. In This Episode You'll Learn: What is a diversity statement and why your business should have one.How to write your diversity stateme...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact Just Marketing®

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.