Host Rachel Cook reveals how her Self-Belief Business Experiment podcast and Substack publication empower solopreneurs to overcome self-doubt and build unshakeable self-belief in a world filled with uncertainty.
18 Dec 2023
95. What's working right now on Instagram for wellness pros
Instagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck.
To finish off the year I wanted to bring in an Instagram expert in the field of using the social media platform as a form of marketing for wellness professionals - someone I know has boundless enthusiasm (and evidence!) for what the Instagram can do for you and your business, if you use it right.
So I hope today you love listening to Marketing & Instagram Expert Molly Cahill, with insider knowledge of what's working right now on Instagram to get your health practice booked.
In this episode we talk about:
How follower numbers mean absolutely nothing when it comes to getting booked: we share stories of knowing practitioners with 100k+ followers are struggling for clients and those with 300k+ have to cancel events when they don't sell enough tickets
How even Instagram is embracing a return to slow marketing, using your platform to build stronger and deeper relationships with your existing client base, rather than always looking for more, more more people
How a 'growth sprint' of 30-60 days of posting regularly, particularly with Reels and carousels (that can be repurposed!) can see a massive surge in the effectiveness of your Instagram account, if you can commit to it
Metrics that are worth measuring and using to determine future ideas for content such a shares, saves and profile visits and simple small tweaks to calls to action that see x4 responses
Employing a philosophy of 'quantity creates quality', and posting something rather than trying to make it perfect and strategic straight away. It only comes from practice!
The new (quicker and less cringy) way to make Instagram Reels work as part of your social media strategy
Molly talked about her podcast episode 5 Simple Tips To Help Increase Your Instagram Engagement Today (https://mollycahill.com/5-simple-tips-to-help-increase-your-instagram-engagement-today/) which includes tips on writing attention grabbing hooks.
We talked about Simone Seoul's Garbage Post Challenge. (https://www.simonegraceseol.com/podcast/garbage-post-challenge)
Molly mentioned Tad Hargrave Marketing For Hippies (https://marketingforhippies.com/)
Molly has this podcast episode on scrappy ways to improve Instagram engagement. (https://mollycahill.com/how-to-increase-instagram-engagement/)
I was interviewed on Molly's podcast Holistic Marketing Simplified talking about the four business model archetypes which you can listen to here (https://mollycahill.com/four-types-of-health-wellness-business-models/), or take the quiz here (https://www.tryinteract.com/share/quiz/61ec137cd09aae00181f654f).
Connect with Molly:
Molly's website (https://mollycahill.com/)
Molly on Instagram (https://www.instagram.com/mollyacahill/)
Molly's free stuff: Download Molly's Reels training and 101 marketing prompts for health and wellness pros (https://vickyshilling.krtra.com/t/KQznuJa09DXc)
Working with Molly
Molly runs the Holistic Marketing Hub (https://vickyshilling.krtra.com/t/di56e0GnvMZa) teaching you everything she knows about using Instagram to promote your health and wellness business. Find out more. (https://vickyshilling.krtra.com/t/di56e0GnvMZa)
Love this podcast? Want to go deeper on using Instagram to attract ideal customers to your wellness business? Join the Just Start Now course and community for wellness business owners. (https://vickyshilling.com/just-start-now)
Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here (https://vickyshilling.com/discovery-call).
11 Dec 2023
94. What I've learned training as a self-belief coach this year
This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy. (https://selfbelief.school/sbca/)
Having trained April to November 2023, I wanted to share with you my biggest take-aways now I understand self-doubt and self-belief so much more and what I'll be bringing to my work and programmes going forward with this learning.
In this episode I talk about:
What is self-doubt? The self-doubt loop, the 7 key risks we're all trying to avoid and the 6 P's of resistance that you are more than likely falling into (for a diagram of the self-doubt loop, the 7 key risks and 6 Ps of resistance visit the show-notes page on the website)
What causes self-doubt? How the course has shown me a way, even as a coach, to touch on my clients' past experiences, traumas and understandings of the world and how this impacts their beliefs and decisions going forward
Meeting the protector. Reframing and building a relationship with the protective part of your mind that is not actually a horrible part of us, but in fact a loving part that is keeping you safe.
How to embody self-belief. With tools like the belief buster and entering into small but powerful experiments to test out new beliefs that are more conducive with taking 'just start now' action
How to deal with conflict. Whether it's potential or real, being a solopreneur means there is always risk of conflict and disagreement with others - whether in your marketing or your work itself.
Courageous goal setting. How not everyone is goal driven (like me!) and the ideas and concepts I've learned that I will bring into my goal setting sessions going forward.
If you're interested in learning more about Sas Petherick's work on self-belief:
Take the free self-doubt archetype quiz
Learn more about Self-Belief School (https://selfbelief.school/enrol/) (available to all)
Learn more about the Self-Belief Coaching Academy (SBCA) course I took (https://selfbelief.school/sbca/) (applicable for already trained coaches)
Love this podcast? Want to go deeper on your self-doubt? Join the Just Start Now course and community for wellness business owners.
Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
16 ratings
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