Karu (கரு) means the core, the starting point of an idea.
Karu is a podcast by Jetheswaran Gunasekaran, a creative director and designer who comes from a non design background and learned through practice, observation, and exploration.
The show explores design, culture, people, and technology in a simple and practical way.
In many Tamil speaking communities, access to design knowledge can feel limited because of language. Karu aims to make that more accessible.
Importance of English In Corportate Careers | Vaaippugalin Mozhi | Karu S01E10
The amount of bullying I’ve faced for doing what others can’t is unbearable. From my language to every single thing I do, there’s always some idiot ready to call me out. Today, I’m calling out every single one of you.
22 Aug 2026
Namma Creative Life Yen Ippadi Messed Up-ah Irukku? KARU 09
In some areas, people are so afraid to speak up that I won’t blame them. If I lacked awareness of my health I’d likely end up in a similar situation and it would impact everyone involved in this work. So please take care of your health.
Write it to me jetheswaran1998@icloud.comSpotify https://open.spotify.com/show/5m61pAVOBQYASuTNUhxSPVApple Podcasts https://podcasts.apple.com/in/podcast/karu-tamil-design-podcast/id1887923568
1 Aug 2026
Freelancing Pathi Yaarum Solladha Unmai | Sell your skill online | KARU EP08
In this episode, I'm going to take you all through a non-stupid way of approaching freelancing in the upcoming days. It may be any skill of yours, but if you know how to properly market it, you can make money out of it. I'm not going to talk about things that don't work, so you can trust me on this. Have a good time watching this, and please do subscribe to my channel.Write it to me jetheswaran1998@icloud.com
17 Jul 2026
The Art of Movie Posters | Poster-ku Pinadi Irukkura Kadhai
In this episode, I share my experience with designing movie posters. It’s something I still look back on fondly, and the learning curve was quite steep. Whatever I have now is because of those posters. I hope you enjoy the video, and I’m hoping you’ll subscribe and support me to continue making videos like this.
Write it to me jetheswaran1998@icloud.com
8 Jul 2026
Why Does AI Art Often Feel So Off? This goes way beyond AI art
I've reached a point where I find myself loving a Xerox shop design more than AI art. Why? Because even at a Xerox shop, there's a real person trying to solve a problem. With AI, that intention is often missing. In this video, I explore how humans create art and why that process is so important.Write it to me jetheswaran1998@icloud.com
29 Jun 2026
The Story Behind Sony Ericsson's Iconic Designs | Karu E05
I feel so privileged when I tell my friends I used this phone when I was young. I borrowed it from my brother.
From every door I’ve opened, it’s let me into a magnified world of precise detailing and features that they themselves know no one will notice.
They still kept it for someone like me to use and talk about it after years 15 years.
20 Jun 2026
Stop Falling for Design Short Courses (It's Not That Simple) Tamil
This was supposed to be the first-ever episode of my podcast about breaking the stereotypical approach to talking about design. Ever since the days I started learning design back in 2015 using free Jio public Wi-Fi, I could only see people talking about 'how to do this' and 'how to do that,' but never about the design journey in general.This episode is dedicated to my younger self from 10 years ago, who put a lot of strain on a him. In short, I am tired of seeing kids from underprivileged backgrounds ending up in some local flex kadai as flex designers or just making basic social media posts.
10 Jun 2026
Advertising's Greatest Strength Is Also Its Greatest Danger
Advertising has both a good and a bad side. While excessive advertising can be intrusive, many business models rely on it to function. In fact, some of the most successful companies in the world are platforms that help other businesses advertise and reach customers.
Profiles
https://www.instagram.com/jethesh
https://www.youtube.com/@jetheswaran
26 Apr 2026
Apple Was Dying… Until This Designer Changed Everything
In this episode, I explore how design can shape the fate of a company through a powerful real-world story. A brand is not just built through marketing, but through the way people experience and connect with its products.Using Apple Inc. as the central example, I break down how a designer, Jony Ive, played a key role in transforming the company during one of its most critical phases. From near collapse to becoming one of the most influential brands in the world, this story shows how design thinking can redefine not just products, but an entire brand.I also dive into the meaning behind the phrase “Designed by Apple in California” why Apple chose to highlight design over manufacturing, and how this single line reflects their philosophy, identity, and global perception.This is not just a history lesson, but a perspective on how design influences emotion, trust, and long-term brand value.
25 Mar 2026
From ‘outdated’ to ‘timeless’ That’s branding. That’s Royal Enfield.
In this episode, I talk about how branding actually works through a simple perspective. A brand is not just what a company says, it is what people feel and understand over time.
Using Royal Enfield as an example, I break down how something that can be seen as a weakness can be reframed into a strength. From being called outdated to becoming timeless, this shift shows how perception plays a major role in branding.
This is not about the company’s actual history or strategy, but a way to understand how branding works in a practical and relatable way.
Disclaimer: This video is created for educational purposes. Royal Enfield is used only as an example to explain branding concepts, and the content does not reflect the company’s actual history, strategy, or official views.
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Spotify
5.0 / 5
2 ratings
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