In this episode Kate interviews Shan and Millie from Homemade by Mils and Mum about their creative business, what they've learnt along the way and their top tips for success with markets and fairs and getting their products out there.
28 Jul 2022
Episode 12: The importance of setting goals in your creative business
In this episode Kate talks about working with several clients on goal setting. This is often one of the topics she likes to cover in the early sessions with new clients to ascertain their hopes and dreams for their business, and then also as something to discuss at the end of the coaching period so that they can move forward with a well-crafted plan for achieving their next steps and goals in their businesses.
It's important to note that success can take many forms, and everyone’s vision of what that means for them will be different, so today Kate covers how to approach it for yourself and some great ways that you can identify, set and achieve your business goals.
12 Jul 2022
Episode 11: You don’t need Instagram to run a successful creative business
In this episode Kate talks about Instagram and how you really don’t need Instagram to run a successful creative business. Can it be one tool in your sales and marketing arsenal? Absolutely, but it doesn’t have to be. Here are my tips on how to use and not use Instagram in your creative business.
16 Jun 2022
Episode 10: How to launch a new product
In this episode Kate talks about how to launch a new offering, covering everything from creating a high converting sales page on your website, to audience building, brand identity and marketing plans.
2 Jun 2022
Episode 9: Meditation & Manifesting with Emily from Luna Circle
In this episode Kate talks to Emily from Luna Circle about the value of meditation and manifesting as a creative entrepreneur and how it can help focus, relax and inspire you. With some fantastic suggestions on daily practices, as well as an insight into how and why Emily began her own business.
At the end of our chat, Emily also demonstrates a short meditation to bring more calm and peace to your day. A great session to repeat daily or whenever you need to rest, reset and tune out from the outside world.
19 May 2022
Episode 8: Creating purposeful content for your creative business
Following on from Kate's last blog post about WHY blogging is such an effective tool in marketing your business, the benefits of creating consistent, high-quality content that educates, informs and inspires your potential clients about your products or services. Expressing the benefits of your offerings in a compelling way that truly engages your readers or listeners.
Today Kate talks in more detail about HOW you can go about this. Your content creation and posting lifecycle, from blog posts to social media and email newsletters.
Listen to get her 5 step process myself which helps you to create content with ease.
4 May 2022
Episode 7: Why you need an email list in your creative business
Kate talks about working on email list building and content is often one of the key things that my clients want my help with, or they haven’t considered how vital it is to creative businesses at all and we explore why, what and how to harness this amazing sales channel, without feeling icky, repetitive or boring.
21 Apr 2022
Episode 6: Editorial shoots for your creative business
Kate talks about styled shoots, or editorials – what they are, why you should do them and how to go about organising or participating in one should you be invited.
6 Apr 2022
Episode 5: How to avoid your new creative business failing
Kate talks about business plans, investment, business know-how and mindset. The pitfalls for all creative businesses in their first 1-3 years and how to avoid them.
23 Mar 2022
Episode 4: Choosing and designing your website as a creative entrepreneur
Kate talks about her experiences with Wordpress, Squarespace and Shopify and her recommendations for choosing which platform is right for your creative business and where to start.
3 Mar 2022
Episode 3: Being a multi-passionate creative entrepreneur
Kate talks about how she changed the core directions of her business and busts some commonly held misconceptions about what it means to be a true creative in business.
10 Feb 2022
Episode 2: Outsourcing: Why, when and how
Things to consider when outsourcing tasks in your creative business.
16 Sept 2021
Episode 1: how to choose the right creative business idea
Things to consider before you start up your creative business by Kate Cullen.
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