#KatieTalks with Rochelle Tognetti: Type Your Own Name Into an LLM Tonight. Then We'll Talk
Most people talking about AI in marketing have never had to fund it, defend it to a board, or answer for it. Rochelle Tognetti has done all three.
She was CMO and Partner at Deloitte. In 2024 she walked into her performance review and told her boss she was leaving to go and study. Deloitte wrote a sabbatical clause into the partnership to keep her. She branded the year "my year of saying yes", started lecturing at the University of Sydney, and came back to go all in on AI. She co-founded the Australian Centre for AI in Marketing and is now Adobe's first ever AI Evangelist for Japan and Asia Pacific.
In this episode of #KatieTalks, Katie Bennett-Stenton and Rochelle skip the hype and get to what actually separates the leaders from the laggards: your data foundations, your workflow design, your visibility inside a generative engine, and your own instinct.
In this conversation
Why the market moved from freeze to bets. The question is no longer should we. It is how fast, and how safely.
Where agentic AI is genuinely real. Autonomous content personalisation, real-time journey orchestration, and agents working in orchestration with each other.
The AI-native consumer. Your customers have the same technology without your risk profile. In some ways they have pulled ahead. The AI agent is now a persona in your plan.
Where leaders are kidding themselves. Assuming the process can run without humans, and putting shiny technology on top of fragmented data.
GEO, practically. Citations, references, FAQs and long-form content. How to check how you show up, whether to build or partner, and what happens to the SEO budget. Plus the shadow website idea Kato brings back from Sydney.
The skill nobody is hiring for. When AI makes your thinking worse, why instinct is a leadership asset, and the difference between using AI as a shortcut and using it as a thought partner.
Rochelle Tognetti leads AI Strategy and Evangelism for Asia Pacific and Japan at Adobe. She is the former CMO and Partner at Deloitte Australia, co-founder of the Australian Centre for AI in Marketing, and an academic at the University of Sydney.
20 Jun 2026
#KatieTalks with Bec Dyce: AI Is Rewriting Discovery. Is Your Brand Even in the Shortlist?
AI is no longer just changing how we work. It is changing how businesses are found, compared and chosen.
In this episode of #KatieTalks, Katie Bennett-Stenton speaks with digital marketing leader Bec Dyce about the shift many senior teams still haven’t properly clocked: customers are increasingly using AI to research brands, compare options and build shortlists before they ever reach a website.
So what happens when your brand does not appear in the answer?
Katie and Bec unpack why the website is no longer just for humans, why brands need to optimise for answers rather than clicks, and why AI visibility is quickly becoming a commercial growth issue, not a digital side quest.
They also explore what smart organisations are doing now: auditing how they show up in AI search, strengthening website authority, investing in original thought leadership, and paying attention to the surprising role of LinkedIn, YouTube, earned media and third-party sources in how AI understands a brand.
This is a conversation for CEOs, CMOs, marketers and communicators who do not want to wake up in 2027 and discover their competitors have been quietly winning the shortlist.
Because if AI is becoming the adviser, the real question is simple: is your brand even in the conversation?
6 Jun 2026
#KatieTalks with James Fielding: The Rainmaker Myth and the New Rules of Professional Services Growth
In this episode of #KatieTalks, Katie Bennett-Stenton speaks with James Fielding, her business partner at Camojee, about the first major theme from their new report, Rethinking Rainmakers: How Top Firms Multiply Talent and Drive 42% Better Growth.
This first conversation explores what is broken in professional services growth, and why firms that rely too heavily on individual rainmakers risk capping performance.
Katie and James discuss why sustainable growth requires more than star performers. It requires better systems, stronger pipeline discipline, aligned rewards, embedded collaboration and a shift from individual heroics to institutional growth capability.
A strategic conversation for managing partners, CEOs, business development leaders and growth-focused executives rethinking how professional services firms grow.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 5 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
9
Social presence
0
YouTube
0
Engagement
0
Host of #KatieTalks?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
