You've built a solid service based business. You're booked out, your clients get results, and everyone keeps telling you to build digital products. But no one tells you how to build the system that ties into your actual business. That's why you're still waiting to work on that automatic income you've been talking about for years.
Katy Calls BS is for established service based business owners who are done guessing. Hosted by instructional designer Katy Miller, each episode cuts through the noise, calls out bad advice that's keeping you stuck, and gives you straight talk on building the learning side of your business the right way.
No fluff. No hand-holding. No more waiting.
Start with the Infrastructure Audit:
If your business still depends on your time to make money, this is the first step.
Book your audit here (https://hello.dubsado.com:443/public/appointment-scheduler/695eaa992cca96375324798d/schedule)
Connect with your host, Katy Miller:
IG: @themillersocial (https://www.instagram.com/themillersocial/) and @katycallsbs (https://www.instagram.com/katycallsbs/)
W: (https://themillersocial.com/)https://themillersocial.com/ (https://themillersocial.com/)
You know you don't HAVE to run a Black Friday sale, right? It is not in the unwritten online business owner handbook. Most shoppers plan to buy well ahead of Black Friday but that doesn't mean you need to rush to throw a sale together or participate at all. If you do want to run a sale, there is one type that might work best. A quick one.
In this episode, we are talking about why you don't have to run a Black Friday sale just because everyone else is and how to figure out if this is the right time to run a promo for your business.
You'll hear:
What the buyer behavior research is showing for 2026 - It's not buy more.
How girl math factors into the sale
Flash sales vs. the long sale
Running a sale with digital products
Black Friday vs. an after Christmas sale
3 questions to ask before you jump on offering a discount
Black Friday is your choice, never a requirement for your business. It is your business! Everyone else running a promo is not the reason to run one.
Not sure if you should offer a bundle or an upgrade on your product suite or if you have a product suite? That's why we offer a Digital Product Infrastructure Offer. We look at what should be a digital product in your business and what is better as a live offer.
Read more in our blog, Build Without the BS, the blog behind the podcast. Links on the show site.
Thank you for listening!
5 Oct 2026
This Last Week Feels Like Too Much
Business owner burnout is measurable and has been a topic we've talked about before but there's something about the climate lately. I don't know if it's the news stories, cost of living, stress or what but business owners are feeling it. One thing to remember is any sort of funk you are feeling in your business is not a personal failure. It can be backed up by data.
This shorter episode shares some of that data and why it is important to take a break when the world around us feels heavy.
You'll hear:
Why staying in your lane and ignoring what's happening around you isn't possible as a business owner
The 2026 small business owner burnout data
Why rising costs and inflation are hitting harder
How this impacts your business and what to do about it or not
Why building digital products gives you options when things feel like too much
If the last week felt like too much, you're not alone and you aren't doing it wrong. You're paying attention to the world around you. And that's what makes you a great business owner. It's probably why your clients love working with you!
When you are ready for some options and outside eyes on what in your business needs attention now and what can wait, book your Digital Product Infrastructure Audit. Link on show site.
Remember to take care of yourself especially as we head into the busy holiday season!
Thank you for listening to Katy Calls BS
28 Sept 2026
AI Can't Teach What You Teach
AI can knock out your digital product in seconds, we know that. Some creators will give you a prompt to do just that. It can't design a learning experience that gets someone results. It doesn't bring the judgement and experience that you have to the table or screen.
This episode breaks down the split between what AI speeds up and what you need to hire an instructional desire for or at least spend some time designing instruction.
You'll hear:
Why most "AI plus course creation" content comes from marketers, not instructional designers or learning experience designers and why it matters
Where AI speeds up your work and what you need to keep for yourself
Why fast and good are not the same skill, the research backs this up!
What happens to you, the business owner, your audience, and the quality of your product when you skip the design part
If you've ever thought you can skip hiring a specialist and hand your digital product ecosystem to AI, listen to this first. Trust me, I have a degree in instructional design and development and a certificate in AI skills.
Ready to take the next step and build your digital product ecosystem? Book your Digital Product Infrastructure Audit. This is a deep dive into your business to give you custom next steps so you know what to build for your specific business.
Check out Build Without the BS, the blog behind the podcast for more!
Thanks for listening to Katy Calls BS
Inside a recent episode
The BS of the Instagram and content strategy rulebook w/ Kaitlyn David
Published 30 Sept 2024 · Transcript excerpt
[…] Also, that you're spending a lot of time on any social media platform that you don't own at all, that could go away tomorrow. So what are you going to do to market your business if you don't have that? Because it's just one tool, and it's great that it's a free tool, right? Like, yes, great. I love that you're using free tools to market your business, but it is this like tiny little sliver. So I love that you're reminding people of that, because it's important to remember that it's this one small thing that if you're pushing and spending so much time on that one small piece of marketing, because it's not everything. […]
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