Kaya Cast

About Kaya Cast

Dive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. We sit down with industry trailblazers to uncover their hard-earned insights and incredible experiences—arming retail entrepreneurs with the know-how and motivation to build a cannabis business they'll love.

Publisher

KayaPush

Category

business · education

Language

en

Explicit

No

First episode

19 Jul 2022

Latest episode

4 Aug 2026

Latest episodes

186 episodes in the feed.

1. 

   4 Aug 2026

   Your Cannabis Customer Isn't Who You Think: The Real Playbook for Cannabis Ad Targeting & ROI

   Most cannabis brands are advertising to the wrong people — and paying for it. In this episode of Kaya Cast, Tommy Truong talks with Jake Litke, founder of MediaJel and MJBiz Agency of the Year winner, about how cannabis advertising actually works when Google and Meta won't take your money. Jake breaks down building the first cannabis-approved programmatic ecosystem, why attribution is king, and how the right data corrects your audience assumptions fast — like the accessory brand whose best customers turned out to be sourdough-baking suburban moms. Practical, surprising, and full of steps you can apply to grow your dispensary. Find out more about MediaJel at: https://www.mediajel.com/ https://www.linkedin.com/in/jlitke/ https://www.linkedin.com/company/mediajel/home/ 00:00 – Advertising's Money-Grab Problem 00:30 – How Jake Got "Tricked Into" Cannabis 02:00 – Two Problems: Ad Access & Attribution 04:30 – Building Cannabis-Approved Ad Supply 07:00 – Why One Ad Is Never Enough 09:00 – Cannabis Ads on Connected TV 10:00 – Where Cannabis Ads Actually Run 11:00 – How Dialed-In Targeting Gets 15:00 – The Sourdough Moms Surprise 17:00 – What a Winning 90-Day Campaign Looks Like 19:00 – Budgets & Audience Size 21:00 – Fix This Before You Advertise 24:00 – Building Landing Pages With AI 25:00 – Display vs. Search vs. Social 27:00 – The Funnel & Narrowing the Top 30:00 – Storytelling & the Value Exchange 32:00 – Why BMW Advertises to Its Own Customers 35:00 – Find Jake + Agency of the Year cannabis advertising, cannabis marketing, programmatic advertising for cannabis, dispensary advertising, how to advertise cannabis legally, cannabis ad attribution, MediaJel, Jake Litke, Kaya Cast podcast, cannabis brand marketing, open web advertising, connected TV cannabis ads, cannabis advertising compliance, ROAS for cannabis brands, cannabis audience targeting, geofencing and retargeting, cannabis marketing funnel, dispensary customer acquisition, why can't cannabis brands advertise on Google and Meta, best advertising channels for cannabis dispensaries, cannabis e-commerce conversion rate, how to run cannabis ads without getting shut down, cannabis marketing attribution platform, storytelling in cannabis branding #kayacast #cannabis #tips #cannabisadvertising #cannabisads #dispensaries #business #cannabispodcast

2. 

   7 Apr 2026

   White House Orders: What It Means for Industrial Hemp

   In this episode of Kaya Cast, host Tommy Truong sits down with Andrew Bish, president of the Hemp Feed Coalition, to navigate the regulatory labyrinth facing industrial hemp and the broader cannabinoid space. Andrew shares his front-row view on how federal policy—especially the 0.4 mg THC cap and the farm bill’s gaps—affects grain and fiber hemp, seed byproducts, and downstream products. They explore why Congress and federal agencies—from USDA to FDA—have struggled to create a practical regulatory pathway, the potential split between floral hemp and grain/fiber regulation, and what a realistic framework could look like. The conversation also covers White House actions and executive orders aimed at expanding CBD access, the politics of lobbying, and why industry unity matters more than ever. Importantly, Andrew emphasizes that his coalition is industrial hemp first and remains pro-cannabinoid, but that true progress will come from sensible rules that prioritize safety, testing, and rotational crops. Listeners will come away with a clearer view of what’s at stake, how to engage lawmakers effectively, and what to expect as regulation moves forward. Find out more about Hemp Feed Coalition at: https://hempfeedcoalition.org/ https://bishenterprise.com/ https://www.linkedin.com/in/andrewbish/ https://www.linkedin.com/company/hempfeedcoalition/ 00:00 Welcome to Kaya Cast 00:26 Meet Andrew Bish 00:56 The 0.4mg THC Cap 02:24 Industry Unity Challenges 03:15 Inside Washington Talks 04:46 Hemp vs Intoxicants 07:20 Farm Bill Gaps and FDA 09:20 Where Congress Is Heading 12:42 White House and CBD Push 14:15 Call for Smart Regulation 17:12 Safety and Testing Concerns 19:11 Closing Thoughts and Outro industrial hemp regulations, hemp feed, cannabinoid regulation, 0.4% THC cap, farm bill gaps, hemp seed byproducts, downstream hemp products, USDA hemp regulations, FDA hemp policies, federal hemp policy, hemp fiber vs floral regulation, hemp farming rules, hemp lobby, White House CBD policies, executive orders CBD access, hemp industry unity, hemp safety regulations, hemp testing requirements, rotational crops in hemp farming, hemp farming framework, hemp coalition advocacy, hemp farming politics, cannabis lobbying, hemp industry compliance, hemp market regulations, hemp feed coalition, hemp crop rotation benefits, hemp industry standards, CBD regulations, hemp in agriculture, hemp farm bill, cannabinoid policy challenges, hemp product safety, hemp testing labs, hemp THC threshold, hemp production laws, hemp processing rules, hemp regulatory uncertainty, cannabinoid safety testing, hemp for animal feed, hemp grain processing, hemp fiber industry, hemp as a commodity, hemp supply chain issues, hemp farming best practices, hemp production permits, hemp export regulations, hemp import policies, hemp compliance challenges, lobbying for hemp regulations, hemp farming sustainability, CBD access regulations, hemp-derived CBD, hemp product classification #kayacast #cannabis #tips #dispensaries #business #podcast

3. 

   31 Mar 2026

   Scale with Confidence: A No-Nonsense Guide to Cannabis Software Adoption

   On this Kaya Cast episode, host Tommy Truong sits down with Rob Sanchez of Apartment 113, a cannabis software veteran who began as a cultivator and hash maker before becoming one of the industry’s most sought-after tech consultants. Rob shares practical lessons from implementing software for more than 100 operators, focusing on day-to-day operator needs, end-to-end inventory, multi-location scaling, and how to avoid shiny object syndrome in a fast-changing market. He explains how to separate real value from buzzwords like AI, and why you should define your top pains, involve frontline users, and vet software partners on problem solving, urgency, and compliance. Drawing on experience across the United States, Colombia, and Canada, Rob discusses market maturity, cross-border considerations, and what a truly scalable cannabis software stack looks like—from two-way inventory to seamless roll-ups and analytics. He also shares the kinds of questions operators should ask when evaluating POS and ERP solutions, how to plan for growth from a single shop to a multi-store operator, and what it takes to get real ROI from your software. The episode reveals Rob’s origin story with Apartment 113 and his passion for solving frontline challenges—budtenders, inventory managers, and store crews who keep the industry running. Tune in for an insightful, no-fluff conversation about building software that actually moves the business, plus a rapid-fire Q&A closer to the end. Find out more about Apartment 113 at: https://apt113.com/ https://www.linkedin.com/in/rob-sanchez-apt113/ https://www.linkedin.com/company/apartment-113/ 00:00 Business Is the Work 00:14 Meet the Guest 01:37 Avoiding Buzzword Traps 02:20 Demos With End Users 03:59 POS Workflow Questions 07:11 Scaling Multi Location 10:36 Vendor Support Reality 12:44 POS Economics and Monetization 15:20 Define Your Pain Points 17:34 AI Hype vs Real Value 22:07 AI for Analytics Reporting 24:01 Lean Ops and Global Culture 25:04 Export-Driven Markets 26:26 Canada Retail Reality 27:04 Automation and Maturity 29:15 Taxes and Transparency 29:54 Solving Operator Pain 31:22 Software Picks and Tradeoffs 35:00 ERP Meets Cannabis 35:53 Apartment 113 Origin 38:04 Rapid Fire Stories 41:54 Connoisseurship and Terpenes 44:40 Lower Potency Future 45:27 Where to Find Rob 46:14 Closing Thanks cannabis software, cannabis POS systems, cannabis ERP solutions, dispensary inventory management, end to end cannabis inventory, two way inventory sync, cannabis retail technology, multi location dispensary scaling, MSO software strategy, cannabis tech stack, compliant cannabis software, state cannabis compliance tracking, seed to sale software, METRC integration, BioTrack integration, cannabis analytics dashboard, real time cannabis reporting, dispensary KPI tracking, cannabis ROI from software, cannabis automation tools, AI in cannabis retail, cannabis AI reality vs hype, shiny object syndrome tech, cannabis operations management, budtender workflow optimization, cannabis inventory reconciliation, shrinkage reduction cannabis, cannabis purchasing controls, cannabis wholesale tracking, cannabis cultivation software insights, hash maker to tech consultant, Rob Sanchez Apartment 113, Apartment 113 consulting, cannabis implementation best practices, software rollout dispensary, frontline user adoption cannabis tech, change management cannabis retail, cannabis software vendor evaluation, POS vs ERP cannabis, cannabis data roll ups, multi store reporting cannabis, cross border cannabis operations, United States cannabis market, Canada cannabis market #kayacast #cannabis #tips #dispensaries #business #podcast

Who has been a guest on Kaya Cast

Names identified in recent episode analyses. Showing up to five guests.

• Mark Kazinec
• Warren Harasz
• Carl Giannone
• Ernest Toney
• Josh Swider

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

299,518

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

4.0 / 5

8 ratings

Podcast Authority Score: 79 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

0

YouTube

82

Engagement

67

Contact Kaya Cast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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