Keep Creating is the weekly podcast for creators, coaches, and personal brands who are done with content chaos and ready to show up with purpose.
Hosted by a content strategist (who’s very much in the thick of it with you), this show unpacks what it really takes to stay consistent, build trust, and turn content into clients, without a huge team or endless hours.
Expect honest strategy, storytelling, and systems that actually work, from repurposing hacks to mindset shifts to the marketing moves that matter.
So pour your coffee, press record, and… keep creating. 🎙️
AI vs. Authenticity: Finding Your Real Brand Voice
Episode 8 – Why Most Brands Don’t Sound Like People (And How to Fix That)
Have you ever read a brand’s caption and thought, “Who even talks like that?” You’re not alone.
In this episode of the Keep Creating Podcast, Larry G. breaks down why so many brands end up sounding robotic—whether from overusing AI, leaning on corporate jargon, or letting too many higher-ups edit the message—and what you can do to fix it.
You’ll learn:
The first mental hurdle brands need to overcome to sound human online
How to use AI as a thought partner, not a crutch
Why training AI on your voice makes all the difference
The writing practice that helps you develop a natural, authentic tone
Real examples from Larry’s 10+ years of running social media for businesses
Whether you’re a solo creator, small business, or part of a larger marketing team, this episode will help you connect more authentically with your audience.
🔗 Links & Resources
Subscribe for more episodes of the Keep Creating Podcast
Leave a review if you found this helpful!
20 Jul 2025
How I Plan a Week of Content in Under 2 Hours
Do you constantly scramble to figure out what to post next? Are half-finished drafts, scattered ideas, and content chaos draining your creative energy? You're not alone—and you're not broken. In this episode, I’m walking you through the exact content system I use for myself and my clients to stay organized, consistent, and strategic on social media.
We’ll cover:
Why most creators get stuck in a reactive content cycle
The 4 essential folders every content system needs
Simple tools to streamline your workflow—even if you're not techy
The key difference between planning and batching (and why it matters)
A step-by-step weekly content routine that takes less than 2 hours
Whether you're a solo creator or running a small business, this episode will help you shift from scattered to systemized—without adding more to your plate.
📥 Download the Beginner's Guide to YouTube here: https://www.itslarryg.com/shop/p/from-idea-to-upload-a-beginners-guide-to-youtube
✨ If this episode was helpful, leave a review or share it with a fellow creator who needs a little clarity.
14 Jul 2025
How to Build a Personal Brand That Actually Feels Like You
Feeling stuck in a personal brand that doesn’t feel… personal? You’re not alone.
In this episode, I’m diving deep into what makes personal branding feel fake, and how to fix it.
From clarifying your brand voice to building trust without oversharing, we explore what it actually takes to show up online as your full, authentic self (without burning out or losing your identity in the process).
In this episode, we cover:
Why so many personal brands feel cringe (and how to break out of that)
The power of aligning your brand with your natural communication style
3 questions to clarify your brand voice and values
How to share personal stories without oversharing
Building long-term trust through consistency, not just content
The real difference between inspiration and imitation
Using your brand as a filter, not a costume
Whether you're just getting started or you’re trying to reconnect with your voice online, this episode will help you build something that feels real and sustainable.
🎧 Listen, take notes, and let’s keep creating.
3 Jul 2025
Showing Up Online Feels Weird. Do It Anyway.
Showing up on camera can feel… cringe. Whether it’s how you look, how you sound, or just the uncomfortable silence of filming alone, a lot of creators get stuck before they ever hit “post.”
In this episode, I’m breaking down the exact mindset shifts, practical tips, and reminders that helped me overcome the awkward phase—and how you can too. From why your voice sounds different to you, to how perfectionism kills momentum, we’re covering the real stuff that keeps creators stuck behind the scenes.
What You’ll Learn:
Why you feel awkward (and why that’s totally normal)
The science behind “hating” your voice
How to stop comparing yourself to people years ahead
Simple habits to get comfortable on camera
The truth about perfectionism and how to move past it
Why cringe content is still better than no content
👁️ Watch the full episode
📍 Based in Denver and ready to travel (https://www.itslarryg.com)
🗣️ Your story matters. Show up and share it.
27 Jun 2025
Everyone Says “Provide Value.” But What Does That Mean?
We’ve all heard the advice—“just provide value.” But what does that actually look like in practice? In this episode of Keep Creating, Larry breaks down the three types of value (emotional, educational, and aspirational), why giving everything away for free can backfire, and how to identify the kind of content your audience actually finds valuable. Whether you're a coach, content creator, or solo entrepreneur, this episode will help you shift your mindset and build a content strategy that sticks.
What You’ll Learn:
The 3 categories of value—and how to use each
Why entertaining content is still valuable
When giving away “too much” can hurt your business
How to spot what your audience values (even if they’re not telling you)
A real-world example of sustainable content batching
How to fight burnout with discipline and systems
Mentioned in This Episode:
Sean Cannell
Myron Golden
Gary Vee
Episode 1: [Low engagement doesn’t mean low value] (https://spotifycreators-web.app.link/e/JfaUbHogmUb)
20 Jun 2025
Vanity Metrics Are Dead – Here’s What Matters Now
We’ve all been taught to grow, grow, grow. More followers, more subscribers, more eyeballs. But what if that’s not what actually leads to more sales, more trust, or more meaningful growth?
In this episode, Larry G breaks down why follower count is becoming less relevant in today’s algorithm-driven world—and what you should focus on instead. From building content funnels to leveraging storytelling and repetition, this is the blueprint for creators and business owners who want to build real connection and authority without obsessing over the numbers.
🎧 Inside This Episode:
Why follower count is a vanity metric in 2025
The shift from follower-based to interest-based algorithms
Building trust through consistency and vulnerability
What it really means to create “deep content”
How to build a content funnel that works without followers
📬 Want help creating this kind of content? Check the link in the show notes to connect with Larry.
💬 Like what you heard? Leave a review, drop a comment, or share this episode with a fellow creator who needs the reminder.
12 Jun 2025
How to Sound Like an Expert (Even If You Don’t Feel Like One)
You know your stuff. So why does it feel so hard to sound like an expert on camera or behind a mic? In this episode of the Keep Creating Podcast, host Larry G. breaks down the mindset shifts and communication techniques that help you show up with confidence, clarity, and credibility.
Whether you're a business owner, coach, or creative trying to establish authority online, this episode will give you tactical tips you can implement right away.
What You’ll Learn:
Why authority is a muscle—not a title
How to position yourself as a mentor instead of a peer
The language shift from “I think” to “I recommend”
How audience engagement builds instant trust
Why repeating your core message is key to expertise
The power of stories in helping your message land
Links & Resources Mentioned:
🎥 Watch Larry’s early YouTube videos: https://youtu.be/_SeVW2TX-CE
📩 Have a question? Leave a comment or DM @itslarryg
Leave a Review:
If you found this helpful, rate and review on your favorite podcast platform and help more creators sound like the experts they are!
5 Jun 2025
Is It Even Worth It If No One Likes Your Post?
You finally hit "publish"... and then nothing. Maybe 3 likes. One’s from your mom.Sound familiar?
In this first episode of Keep Creating, Larry breaks down the myth that likes equal success. Whether you’re a content creator, coach, or personal brand just starting out—or years in and still questioning your visibility—this episode is your reminder to keep showing up, even when it feels like no one’s watching.
In This Episode:
Why low engagement doesn’t mean failure
What really happens behind the scenes of social media success
A 90-day consistency framework for creators
Why your biggest wins happen off platform
Real stories from Larry’s journey as a freelancer, creator, and new father
How documenting > performing on social media
You’ll walk away with:
✅ Mindset shifts to stay consistent
✅ Strategy ideas for sustainable content
✅ Encouragement to keep going—even when it feels like no one’s watching
Connect with Larry:
Instagram | @ItsLarryG (https://instagram.com/ItsLarryG)
YouTube | ItsLarryG Creations (https://youtube.com/@ItsLarryG)
Website | www.itslarryg.com (http://www.itslarryg.com/)
✨ Enjoyed the episode?Leave a review, share it with a friend, or tag @ItsLarryG on social—let’s build this creative community together.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,973
Score snapshot 15 Sept 2025
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
49
Social presence
0
YouTube
68
Engagement
0
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