Keep What You Earn

About Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently. Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership. Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Publisher

Shannon Weinstein

Category

business · business

Language

en

Explicit

Yes

First episode

4 Aug 2021

Latest episode

29 Sept 2026

Latest episodes

344 of 869 episodes have a transcript.

1. 

   29 Sept 2026TRANSCRIPT

   Your Med Spa Exit Starts Before You're Ready to Leave

   Host Shannon Weinstein interviews Andrew Goldfein of Alpha Aesthetics Partners about preparing your med spa for a successful exit or partnership by focusing on financials and operational readiness.

2. 

   22 Sept 2026TRANSCRIPT

   Your Payment Processor Could Shut Down Your Med Spa

   Host Shannon Weinstein interviews Adam Costilo, founder of The Payment Doctor, about how med spas can avoid payment processor shutdowns by understanding fees and high-risk rules.

3. 

   15 Sept 2026TRANSCRIPT

   Your Med Spa Event Should Make Money After It Ends

   Host Shannon Weinstein interviews Tami Vileta, founder of Pinpoint, discussing how med spa events drive revenue through strategic planning and post-event follow-up.

Inside a recent episode

Your Med Spa Exit Starts Before You're Ready to Leave

Published 29 Sept 2026 · Transcript excerpt

[…] So I want to speak on that first and then go into what to expect. Yeah, absolutely. So at Alpha, and this isn't unique necessarily to Alpha, but we ask for a five-year commitment. from all of our partners. So that means at least five years before you're ready to slow down, as you know, especially if you're a provider to be thinking about this. And that probably means like, If you're transacting with a five-year or more runway, you probably need to be thinking about this even before that. Obviously, Shannon, working with what you do to understand the P&L, understand opportunities. You've built this great business. […]

Who has been a guest on Keep What You Earn

Names identified in recent episode analyses. Showing up to five guests.

• Andrew Goldfein
• Adam Castillo
• Tami Vileta
• Sarah Shikhman
• Amy Anderson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

40,690

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 74 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

100

Social presence

94

YouTube

76

Engagement

0

Contact Keep What You Earn

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Keep What You Earn