Untangling the mess of incentives that is the intersection of data protection, privacy, digital advertising and media to create a more private, ad funded internet.
Paul and Alex catch up on recent news, then reflect on an article Paul wrote (https://www.performancemarketingworld.com/article/1789989/why-privacy-first-programmatic-requires-end-to-end-expertise) about end-to-end platforms, controls and the implications for data protection and privacy.
20 Jun 2022
The "C" Word...Clean Rooms
Bosko Milekic, co-founder of Optable, joins Dr. Paul and Alex to discuss new data collaboration tools everyone is calling clean rooms. What's all the fuss about?
24 May 2022
Climbing Out of Privacy Sandbox
Paul and Alex expand scope to include topics outside of Privacy Sandbox. Why might companies be doing the same?
26 Apr 2022
Chips, Fries, Noisy Ranking or Embeddings?
Paul and Alex react to Microsoft Edge's new version of PARAKEET which extends Google Chrome's FLEDGE. Perhaps the Edge team should have named v2 "FLEDGE with Embeddings."
29 Mar 2022
Two Approaches to Granular Ad Targeting
Paul and Alex continue to explore components of Google's Privacy Sandbox. How might interest group targeting look and feel with Google's FLEDGE and Microsoft's PARAKEET?
14 Mar 2022
Digging into Privacy Sandbox
How Paul and Alex conceptualize Privacy Sandbox. What is it and what does it encompass? Is it just Topics API or is there more?
2 Mar 2022
Where We're Coming From
Dr Paul Farrow and Alex Cone introduce themselves and begin to frame the state of data protection, privacy and digital advertising.
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