KeyNews: A Marketing Podcast

About KeyNews: A Marketing Podcast

Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.

Publisher

KeyMedia Solutions

Category

business

Language

en

Explicit

No

First episode

23 Oct 2018

Latest episode

12 Aug 2020

Latest episodes

26 episodes in the feed.

1. 

   12 Aug 2020

   6. Knowing Your Audience

   On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, so strap in and enjoy!

2. 

   5 Aug 2020

   5. Considering Programmatic

   Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting. This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising.

3. 

   22 Jul 2020

   4. We Can Advertise On Tik Tok...Maybe...

   Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Contact KeyNews: A Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.