A humorous, candid and inspiring podcast for wedding photographers who want to learn and be inspired. I'm Brighton wedding photographer Anna Pumer from Kick Ass Photographers, and I share my experiences and discuss business stuff. I've been a wedding photographer since 2012, and also run Kick Ass Photographers - a membership for photographers who want to get booked up with dream clients. "Funny, insightful, irreverent and on point." - John Woodward, wedding photographer
#19 Welcome Back + 2025 Marketing Ideas for Wedding Photographers
After an 18-month break, the Kick Ass podcast is back! In this episode, I (Anna Pumer, hi) catch you up on life (mini romance update!), health (and my many hospital visits) and work (it's been busy when I haven't been binging Desperate Housewives), and share fresh marketing ideas for wedding photographers in 2025. From tapping into nostalgia with camcorders and film vibes, to leaning into editorial storytelling and staying true to your creative voice, this is all about finding inspiration without selling out.
Personal catch-up: life, health, and business updates
2025 wedding photography marketing ideas
Using nostalgia (camcorders, film, imperfections) and tech to book more couples
Editorial style photography - do we have to?
Staying authentic and avoiding the pressure to “sell out”
If you’re not already a member of my fab community, come in and join us! We have hangout Zooms, co-working, courses, workshops, business and marketing templates, quick wins and loads more to get you more awesome bookings! https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
30 Jul 2024
#18 Why We Need to Let Go of Perfection
I tell the story about a huge wardrobe malfunction I had right before a wedding last weekend, as well as chatting about why imperfect and pretty downright crappy content is better than being slick on social media.
Plus, how a massage therapist accidentally taught me about the scarcity mindset in marketing.
Then I share a top tip at the end about not getting your emails sent to spam when you get enquiries!
11 Jul 2024
#17 Drama in the Wedding Industry
This week I chat about:
The Google Business Profile drama happening in the wedding photography industry this week
A hot Insta tip from our latest workshop, plus a fab Instagram insight from one of my couples
A couple of fun tips to take to your next wedding: how to make the group shot, cake cutting and reception entry photos way more exciting for you and everyone else!
Join the gang and learn loads of business-boosting stuff, and hang with me more often! https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
27 Jun 2024
#16 Viral Tiktok Bride + Achieving Your Dreams
This week I chat about:
Achieving your dreams
Aftershoot's masking tool
An unhappy bride ripping into her photographer on Tik Tok
Looking after yourself on a wedding day
How it’s ok to turn clients away if they don’t feel right for you, and dealing with unhappy clients
20 Jun 2024
#15 Shooting proposals and what happens when it goes wrong
Coworking with other wedding photographers
Tips for shooting proposals - plus a funny story...
Windy group shots - what to do
Tips for bossing people around for group shots
Benefit of doing Instagram stories at a wedding
Why I'm in love with Aftershoot - then vs now
Now... I'm off to Yestival!
Join us! https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
14 Jun 2024
#14 Life update, hot SEO tip and how to deal with rainy weddings
I'm back BABY! I've missed podcasting, and this was so much fun.
It's been a while! I'm now doing the podcast solo, but will go into all the details in this episode...
I also chat about working solo and telling my couples about my break up, my house moving drama, plus a hot SEO tip about the future of SEO and what you need to do about it (hint: keywords can do one!). I also share my Premier Inn hack, how I deal with rainy weddings, and how I dealt with being asked a tricky question during a client Zoom.
I'm planning to record a new episode every week for you to listen to on your way to weddings or while you're culling and editing to keep you company.
You can join the membership at https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
17 Dec 2023
#13 Why we hate goal setting, and what we do instead
We also talk about:
Toxic positivity of goal-setting
What to do instead of setting goals that actually impacts your business
The super fun way Anna reflects on the past year - and how you can do it too
Why we think wedding Instagram posts bomb
A super simple SEO tip
Doing things just for you, not social media
Lower back pain and how our camera gear fixed it
Why Christmas is a bit pants
Why we won't make new year's resolutions
Anna's 90s-themed birthday party plans
Todd's excellent new skin regime
Sony vs Fuji - why we switched and why we (kind of) went back
My super snazzy red skin preset for Lightroom
Why photographers need new hobbies
Why we think Instagram is dying for wedding photographers
I don't care about grid aesthetic - so what?
Join us and hang with us more often: https://kickassphotographers.com/join/
Buy cool slogan hoodies: https://kickassphotographers.com/shop/
3 Nov 2023
#12 How to Earn Winter Income
In this episode, we chat about a few of the best ways to earn winter income as a photographer and answer a member's question about selling mini-sessions.
15 Sept 2023
#11 Wedding dramas - cameras freezing, missing shots and dark basements
We chat about:
The Zoe health plan I'm on, and the interesting results
Groom prep vs bride prep vibes
Having to get cover for a wedding thanks to getting Covid
Being scared of going into London for a wedding
A (very hot) wedding we shot at Asylum London with half the day in a black unlit basement
Why a Day in Detail form makes all the difference to a wedding day
What happens when your camera freezes mid-wedding
Missing important moments at a wedding
The best camera belt ever
Shooting live tattoos on a wedding day
Finding old family movies and important things to capture at a wedding
The upcoming Kick Ass Alton Towers trip
Taking time off and delivering weddings late
Air miles and travel tips
Recent street photography workshop - our fave lessons
How to make travelling way more fulfilling and unique
Join us at https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
3 Aug 2023
#10 Rainy Weddings + Cake Controversies
Rainy weddings and how we deal with them
“Cake Gate” - not working for exposure
Being groped at weddings
iPhone films vs videographer
New Tea Breaks in the membership
The Show & Tell session
Mini marketing ideas in the membership (plus a bonus idea you can do right now)
The Olympus Trip 35 + Mississippi paddle trip
Bringing our own food to weddings
Want more wedding photography bookings and new friends? Join the Kick Ass Photographers membership! https://kickassphotographers.com/join/
7 Jul 2023
#9 Bad lighting at weddings, and the great social media debate
We talk about: Bad lighting at weddings, group photos in the sun, getting sick, social media, photoshop AI, festivals, kayaking, travelling, iPhone films, selfies at weddings, shooting a wedding on your birthday, our fave Instagram account, why we made changes in the membership, Kick Ass merch. Plus, we strip because it's so damned hot.
Want more wedding photography bookings? Join the Kick Ass Photographers membership where we have courses on how to make your website convert into enquiries, a ghostbusters course on how to turn enquiries into bookings, an email reply template and tons more https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
14 Jun 2023
#8 Taking time off and having a work/life balance
Going on holiday and having a proper break from work
Why we don't take a camera on holiday
Sending poo in the post
Getting fed at weddings
Tips for staying hydrated at weddings
iPhone films at weddings - why they're so popular
Scout camp and going fully offline for a week
Taking time off when you need it
Scheduling scrolling time and worrying time
That time my camera died at a destination wedding
Deconstructing a full-on theme park wedding we shot
Big changes we've made to our business that have led to more bookings
How to get your clients to make your job easier
Telling clients no and mitigating anxiety
How to get out of doing venue recces
We're the Yestival official photographers - it's on this weekend 16-18 June, join us! https://sayyesmore.com/tickets (https://sayyesmore.com/tickets)
Join the Kick Ass Photographers community! https://kickassphotographers.com/join/https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
9 May 2023
#7 How to Shoot Award-Winning Photos
We talk about:
Shooting film (specifically the Olympus Trip 35)
Shooting weddings on an iPhone
Shooting behind the scenes at a wedding
A wacky engagement shoot we did
Buying an ebike to commute to the co-working office - top tips!
How to get clients to end up spending loads more on photography
Losing 10kg and my new diet
Judging the NineDots awards - why I chose the winners and why I didn’t choose the rest
The one photo that didn't win that I’m sad about
Which photos to submit to awards (and which not to)
Chat GPT - how to use it to make marketing faster and easier https://youtu.be/sPa4ptNEnkE
Meet my SEO right-hand woman
Avoiding illness during wedding season
Want more wedding photography bookings? Join the Kick Ass Photographers membership where we have courses on how to make your website convert into enquiries, a ghostbusters course on how to turn enquiries into bookings, an email reply template and tons more https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
15 Apr 2023
#6 Laid Bare: We Spill About All Our Enquiries and Bookings We've Had This Year
Wanna know everything about all the enquiries and bookings we've had so far this year? We dig into where they found us, what they were looking for, and how they ranked on our Official Ideal Client Scale (not official at all, more a finger in the wind!). We also look at any consistencies between ones we didn't book or who ghosted, or who weren't ideal clients, and found three very interesting similarities between them. Tune in to find out!
Want more wedding photography bookings? Join the Kick Ass Photographers membership where we have courses on how to make your website convert into enquiries, a ghostbusters course on how to turn enquiries into bookings, an email reply template and tons more https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
29 Mar 2023
#5 Our First Wedding of the Year + The Dreaded Wedding Photo Checklist Request
Our first wedding of the year
Do you photograph wedding drama?
The dreaded Wedding Photo Checklist request
https://annapumerphotography.com/the-ultimate-wedding-photography-checklist/ (https://annapumerphotography.com/the-ultimate-wedding-photography-checklist/)
Should you turn down an enquiry for short coverage a year in the future?
Which is the best camera to travel with?
What film camera has Todd bought this week?
Join us! https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
11 Mar 2023
#4 Behind the Scenes: What it's Like to do a Talk in Front of 100 People
Last week I did a scary thing... a talk in front of about 100 epic photographers for an awesome NineDots event. Here's how it felt, how it went, and how you can be an expert too.
That time we modelled for FujiFilm on our first date
Visiting scary London
My talk at NineDots - how it came about
Going to events on your own - it's a bit 'brown in the pants'
Meeting lovely new people
How my talk went and how it felt to do it
Nerves vs excitement
Making jokes in front of an audience and bombing
The most ridiculous and hilarious and embarrassing moment of my talk
A few tips taken from my talk that you can use in your business
How to be an expert in your business and how to utilise it in your marketing
How you can find your 'thing' to teach other photographers - no imposter syndrome needed!
How to do public speaking and smash it
Find us here: https://www.instagram.com/kickassphotographers/ (https://www.instagram.com/kickassphotographers/)
Join us here: https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
5 Mar 2023
#3 Why I Still Charge the Same as I Did in 2016
We talk about why I still charge the same as I did in 2016, and answer a member's question about what to do with an enquiry 3+ years in the future. We also look at all the ways we add extra income to each booking with upsells and how they've become super popular lately. Plus, how you can work out what to charge. Here's our pricing calculator as promised! https://docs.google.com/spreadsheets/d/1s3DrOUhe5K2VC2QFzxVAVreT3sLeRGA6naY8Z219EhI/copy?usp=sharing&fbclid=IwAR258svrrIFz-DV7a0ELLtdAd7q0PEhBA0aAoaMBay1qzy6FG_4o6XGPz4U (https://docs.google.com/spreadsheets/d/1s3DrOUhe5K2VC2QFzxVAVreT3sLeRGA6naY8Z219EhI/copy?usp=sharing&fbclid=IwAR258svrrIFz-DV7a0ELLtdAd7q0PEhBA0aAoaMBay1qzy6FG_4o6XGPz4U)
Follow us at https://www.instagram.com/kickassphotographers/ (https://www.instagram.com/kickassphotographers/)
Join our community at https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
31 Jan 2023
#2 The Great Awards Debate + Finding Meaning in Your Work
This episode is all about photography awards and what we think of them, and how we'd shake up the awards industry. Plus, we segue into talking about what you can do instead of aiming for awards to attract new clients and feel good about your work, and what we'd do if we were starting a brand new wedding photography business.
*explicit warning is a single s-bomb, thanks Todd!
Shownotes:
Awards - why did all men win a recent award?
Our opinion on awards in general
The type of images that win awards
Impressing other photographers vs doing meaningful work for our clients
Has “award-winning photographer” become meaningless?
Why I don’t apply for awards
External vs internal validation
The pressure of shooting for awards
What awards systems could do to be more meaningful and inclusive
Awards encourage photos that become copies of each other
Imposter syndrome and how to feel good about what you're creating
Comparisonitis and your mental health
Anxiety, depression and low self-esteem in photographers
How to not be affected by other photographers’ work
Having a folder of inspo photos
How to find meaning and confidence in your work
The best thing we did for our own creative confidence
Endlessly tweaking presets and never being quite happy with it and why it doesn't matter
How to remind yourself you’re good enough without needing the kudos of an award
Our dream awards - awarding our couples and other suppliers with something fun
Wedding photographers getting married
Booking anxiety and comparing yourself to other photographers
Our booking status
Sometimes we worry about not having enough bookings too
Why some people get bookings without appearing to do marketing
Why you shouldnt focus on other people’s marketing or try to reverse engineer it
If I was starting a new business - what I’d do to get bookings
Being a marketer vs being a creative
Outsourcing so you can focus on marketing
The stuff that gets you bookings
Marketing strategy session in the membership
Follow us at https://www.instagram.com/kickassphotographers/ (https://www.instagram.com/kickassphotographers/)
Join our community at https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
15 Jan 2023
#1 Smashing Your Failures + Our Marketing Strategy for 2023
Things we talked about:
Our word for the year
Failure and how it's a journey to success
Not overthinking stuff
Why we’re doing the podcast
Diana and Lomo cameras and shooting film
Hanging out with other photographers and acting like big children
The "6-figure income" thing and our thoughts on that
Why Anna started doing web design
My failed businesses and that time I pitched to Dragons Den
Why I (Anna) chose a different name for my business than my actual surname
Anna's life as an OG influencer in 2010
How some people succeed despite making all the algorithm mistakes
Our marketing strategy for 2023
My viral reel plus getting on Sam Smith's Instagram and what happened
How to make Instagram marketing much more pleasant and less stressful
Our Bruges trip - the best waffles in Bruges, and how we got through a panic-inducing situation relatively calmly
Links we discussed:
https://annapumerphotography.com/
https://kickassphotographers.com/
https://www.annapumer.com/
https://getoffthebeatenpath.com/
Follow us at https://www.instagram.com/kickassphotographers/ (https://www.instagram.com/kickassphotographers/)
Join our community at https://kickassphotographers.com/join/ (https://kickassphotographers.com/join/)
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