KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.
In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways.
Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience.
Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community.
Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach.
Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation.
Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!
1 Nov 2023
Collecting over 20,000 Leads with Santana Snacks
Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product!
Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be on the show.
Furthermore, Victor discusses how they targeted a specific demographic—first-generation Latinos—creating a product that speaks to their nostalgia. He offers valuable tips about product development, like conducting surveys, reverse engineering product ideas, and keeping the audience actively engaged throughout.
The conversation also provides actionable insights into crowdfunding campaigns like Kickstarter while highlighting the benefits of using the KickoffLabs platform to generate viral referrals with its ease of sharing, providing a terrific boost to their email signups.
So, get ready to up your content marketing game by watching this exchange between Victor Macias and KickoffLabs founder Josh Ledgard. Don't forget to hit the subscribe button for our YouTube channel to stay updated with more such engaging and informative content. Hope to see you soon, happy marketing!
9 Feb 2023
Contest Marketing Trends for 2023 & a Mic Giveaway
Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.
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