Most advice for women in business makes you feel good but keeps you stuck in the same income bracket forever. Not here. I'm Sigrun Gudjonsdottir—author, TEDx speaker, and advocate for gender equality. I broke that ceiling, going from CEO to €20M online entrepreneur by cracking the code on scalable online businesses. I've helped 10,000 women worldwide escape the time-for-money trap through creating and launching profitable online courses. This podcast shows you how to kickstart your online business, build momentum, and grow from multiple 6 to 7 figures—while living the life you truly want. No fluff. Just the strategies that have generated multiple 8 figures for me in the last 11 years.
“If you don’t know who you serve, nothing else matters.” In this episode, discover how to define your ideal client so clearly that marketing becomes simple and sales become natural. This is the foundation of every successful business.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
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Learn more www.sigrun.com
8 Oct 2025
2: My Journey into Online Business
“The road wasn’t straight—but it created the blueprint you can follow.” In this episode, Sigrun shares her personal story: from CEO to unemployed, from failed ideas to finally finding her true passion. Discover the decisions that shaped her mission to accelerate gender equality through female entrepreneurship.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
11: Step 8 – Celebrate and Sell
“Your celebration is your best sales event.” In this episode, discover how to use a final celebration call to honor your students’ transformation, deliver one last lesson, and make your first sales with confidence.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
Closing Credits
Welcome to The SIGRUN Show, hosted by former CEO turned €20M online entrepreneur, Sigrun Gudjonsdottir—born in Iceland, living in Zurich and Reykjavik. Most advice for women in online business keeps you stuck playing small. Not here. This is where women get the bold stories and no-BS strategies to build online businesses, create and launch profitable courses, and grow from zero to multiple 7 figures.
8 Oct 2025
10: Step 7 – Design Your Next Program
“Your free course is just the beginning.” In this episode, learn how to identify the natural next step for your students and design the program that will generate your first real revenue.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
8: Step 5 – Create the Course While You Run It
“Done beats perfect—especially when your clients help you build it.” In this episode, you’ll learn why co-creating with your students is the fastest way to make a course people love and want to buy again.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
5: Step 2 – Find Out What They Want
“Stop guessing. Start listening.” In this episode, learn how to talk to real people, run surveys, and interview your ideal clients. The goal: uncover exactly what they want so you can give it to them.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
Opening Credits
Welcome to The SIGRUN Show, hosted by former CEO turned €20M online entrepreneur, Sigrun Gudjonsdottir—born in Iceland, living in Zurich and Reykjavik. Most advice for women in online business keeps you stuck playing small. Not here. This is where women get the bold stories and no-BS strategies to build online businesses, create and launch profitable courses, and grow from zero to multiple 7 figures.
8 Oct 2025
1: How Kickstart Was Born
“Frustration turned into the formula that changes everything.” In this episode, Sigrun explains how she went from struggling with student results to building a program with a 90% completion rate. Learn why the summer experiment became Kickstart, how women created their first courses in record time, and what makes this process so powerful.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
13: What's Next For You
“Your future business starts today.” In this episode, Sigrun wraps up the Kickstart process, challenges you to take action, and invites you to join the Insider List to fast-track your online success.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
6: Step 3 – Design the Course Your Ideal Client Wants
“Your first course doesn’t have to be perfect. It just has to solve the right problem.” In this episode, you’ll learn how to design a four-week program that feels like an easy yes for your audience—and delivers transformation.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
7: Step 4 – Promote the Course Before You Create It
“Build demand before you build content.” In this episode, Sigrun explains why your first course should be free, how to grow your email list fast, and why testimonials matter more than revenue in the beginning.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
3: The Kickstart Process
“Stop overthinking. Start taking action.” In this episode, you’ll learn the exact 8-step Kickstart process to create your first online course and start selling in 10 weeks. Sigrun explains how to identify your dream client, design and promote your course, collect testimonials, and turn it into sales. This is the proven roadmap that has transformed thousands of businesses.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
9: Step 6 – Get Feedback and Testimonials
“Social proof sells better than promises.” In this episode, Sigrun shows you how to collect feedback throughout your course and turn it into powerful testimonials that do the selling for you.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
8 Oct 2025
12: Obstacles You Might Encounter
“Life doesn’t stop for your business. Build anyway.” In this episode, you’ll hear stories of Kickstart students who launched courses while pregnant, raising kids, moving countries, or facing setbacks—and still finished strong.
Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multiple 7 figures.
Want to scale your business? Get on the list.
Follow on social media
Instagram | Facebook | YouTube | LinkedIn
Learn more www.sigrun.com
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