Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepreneurial inspiration, tune in and discover what’s possible.
Kings of Swag with Jeremy Parker
Claim This Podcastby Jeremy Parker
27 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality28
Social0
YouTube76
Engagement32
Podcast Overview
Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepreneurial inspiration, tune in and discover what’s possible.
Language
🇺🇲
Publishing Since
7/1/2025
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35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality28
Social0
YouTube76
Engagement32
7
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11
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excellent
Episode Length
39 minutes
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Every 10 days
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Recent Episodes
July 8, 2026
Modernizing a Swag Giant with Neil Ringel
<p>How do you transition from leading an $11 billion division at Staples to running one of the most innovative suppliers in the promo world?</p><p>Neil Ringel, CEO of PCNA, joins Jeremy Parker to discuss the evolution of a $650M+ industry giant. In this episode, Neil pulls back the curtain on the aggressive acquisition strategy that landed PCNA exclusive partnerships with brands like Stanley and Owala. He also breaks down the technical "heart surgery" of re-platforming a massive company, the power of Print-on-Demand, and how PCNA is using AI to eliminate friction for distributors.</p><p>Neil’s "say it like it is" leadership style is a refreshing look at how to manage scale while staying nimble enough to lead the market in technology and culture.</p><p><strong>Key Takeaways:</strong></p><ul><li><strong>The Staples Playbook:</strong> Lessons from a 23-year career building category killers.</li><li><strong>The Retail Pivot:</strong> How PCNA moved from traditional supply to a retail-brand-driven model.</li><li><strong>Scaling POD:</strong> Why acquiring T-Shirt & Sons and Spoke changed the way PCNA thinks about production.</li><li><strong>Radical Transparency:</strong> Why owning system failures is key to maintaining customer loyalty.</li><li><strong>AI Integration:</strong> How the new BrandBook tool is automating the sales process for distributors.</li></ul><p><br></p><p>#promotionalproducts #leadership #PCNA #entrepreneurship #businessstrategy #swag #marketinginnovation</p>
June 24, 2026
Leading a Global Giant: Heather Smartt on Goldstar’s Sustainability Revolution
<p>Heather Smartt, Global Head of Goldstar, joins Jeremy Parker to pull back the curtain on what it takes to lead one of the most influential suppliers in the promotional products industry. With over 20 years of experience—including a pivotal 11-year stint across Shanghai and Amsterdam—Heather brings a truly global perspective to the show.</p><p>In this episode, Heather shares the "let go to grow" philosophy that transformed her leadership style and explains why Goldstar is betting big on sustainability and radical transparency. We explore the complexities of global acquisitions, the difference in design sensibilities between continents, and how she uses AI to streamline complex supply chain data.</p><p>If you’ve ever wondered how a global firm rebrands itself in seven months while maintaining a multi-national footprint, Heather’s roadmap is a must-listen.</p><p><strong>Key Takeaways:</strong></p><ul><ul><li><p><strong>Resilience through Relocation:</strong> Lessons from a decade spent living in the world's manufacturing hubs.</p></li><li><p><strong>Sustainability vs. Greenwashing:</strong> How digital passports and third-party testing are changing the "swag" narrative.</p></li><li><p><strong>The Operational Backbone:</strong> Why matching your brand's visual identity to its product portfolio is essential for growth.</p></li><li><p><strong>Modern Leadership:</strong> How to foster a culture of collaboration across different time zones and departments.</p></li></ul></ul><p>#promotionalproducts #leadership #sustainability #globalbusiness #womeninleadership</p>
June 10, 2026
"I Want to Make My Dad Proud": CJ Schmidt on Growing the Hit Promo Legacy
<p>CJ Schmidt, CEO of Hit Promotional Products, joins Jeremy to discuss the evolution of a $730M+ industry titan. From its humble origins as a rubber stamp company to becoming one of the most technologically advanced suppliers in the world, CJ pulls back the curtain on what it takes to lead at scale.</p><p>In this episode, CJ shares his "coach" approach to leadership—balancing high accountability with a deep-seated "family-first" culture. He dives into the strategic move from inexpensive giveaways to high-end retail partnerships, the acquisition of fulfillment giant ProFill, and how Hit is currently utilizing AI to revolutionize order processing and art analysis.</p><p>Whether you’re a distributor looking to understand the future of the supply chain or an entrepreneur navigating a family business transition, CJ’s insights on "staying even-keeled" through global disruption are essential listening.</p><p><strong>Key Takeaways:</strong></p><ul><ul><li><p><strong>The Pivot to Quality:</strong> How Hit moved from a "Walmart" mentality to a "Neiman Marcus" product offering.</p></li><li><p><strong>The Tech Edge:</strong> Why Hit employs over 150 IT professionals to solve integration headaches for distributors.</p></li><li><p><strong>Operational Resilience:</strong> Real talk on the "brute force" required to fix major system failures.</p></li><li><p><strong>The Competitive Game:</strong> Why CJ views business through the lens of sports and the "unbelievable impact" of seeing employees’ families thrive.</p></li></ul></ul><p>#promotionalproducts #leadership #familybusiness #entrepreneurship #HITpromo #supplychain</p>
27 total episodes available
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- What is Kings of Swag with Jeremy Parker?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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