The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.
The Biggest Mistake Entrepreneurs Make While Building Their Authority
In today's episode we discuss the biggest mistake entrepreneurs make while building their authority and brand. We also break down the new direction of the podcast. This podcast is going to follow our journey as we build another income stream in our business. We are going to lay out all of our wins and all of our losses. We're going to teach you the things we're using to grow the business, and we are going to share what is working and what is not working. Make sure you subscribe to the podc...
7 Apr 2022
Don't be consistently inconsistent
In this episode we talk about how being consistently inconsistent can hinder your growth. When it comes to momentum you need to make sure that you are consistent. If you were not consistent the snowball never gets to the point where it's large enough to get momentum.
12 Mar 2022
What is KLT Authority - KLTA S1E9
Discover the secret behind KLT Authority and how it can help your business. Listen as we peel off the mask and reveal the meaning of the title of the podcast. We then walk you through some actionable steps you can take to start your local business and your brand today. This episode is sponsored by StandingStrongerProductions.com and S2Stickers.com Standing Stronger Productions is excited to announce the opening of their print shop where they can print all of your custom sticker...
25 Oct 2021
Video Marketing - What Equipment Do I Need
In this episode, we talk about what equipment you need to create videos for your small business. We went over everything needed, and it is not much. In reality, the only investment most people will need to make is in the audio because people can forgive lousy videos. However, they can not forgive bad audio.
18 Oct 2021
Video Marketing - Is It Worth It For Small Businesses?
In today's episode, we talk about video marketing and how small local businesses can leverage video to build authority and ultimately bring in more leads and more revenue. We will go over why video works, what kind of videos your business should be making, and the equipment you need to make those videos. Spoiler alert, you have the camera you need in your pocket right now.
15 Oct 2021
KLT Authority Podcast Launching
The KLT Authority Podcast will be relaunching This coming Monday, October 18, 2021 New episodes will release every Monday from here on out. We have made sharing our journey and sharing the knowledge we have built over the last 20 years a priority. This Podcast, along with other FREE resources, will be our focus moving forward.
8 Jan 2020
Social Media How Can my Local Business Leverage it S1E5
In this episode we take a look at the various social media platforms and discuss how and why you should me using social media. We live in a time where you can effectively build relationships with your potential customers without ever meeting them in person. It is networking on steroids if done properly. Video is a key component of social media and one that you need to wrap your head around. For us "boomers", as the youngins call us, this is hard to grasp. Video scar...
3 Jan 2020
How To Get More Reviews For Your Local Business
We are not only going to be talking about reviews and how to get more of them, but we are also going to be covering what to do it you get a bad review and how to respond to that review. You know that reviews are essential, and you know that your business needs more of them. The question is, how do you get more of them. Not only how to get more, but how do you get more positive reviews and limit the number of bad reviews that you receive. Then if you do get a bad review, what do yo...
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