Know Thy User

About Know Thy User

Welcome to KnowThyUser, real talk on digital marketing, company culture, and business.

Publisher

RivalMind

Category

business

Language

en

Explicit

No

First episode

3 May 2021

Latest episode

20 Dec 2022

Latest episodes

1 of 15 episodes have a transcript.

1. 

   20 Dec 2022

   When Does Marketing Begin and End with Isaac Flex | Know Thy User

   On this week's episode, Isaac Flex, Director of Member Development at Technology and Manufacturing Association, talks about marketing for an association. The big question Isaac tackles is when does marketing begin and end, or does it even have an end?

2. 

   13 Dec 2022

   Giving Your Audience The Answers They Need with Matt Vent | Know Thy User

   On this week's episode, marketing director for Crossway Publishing, Matt Vent joins host, Josiah Flex to talk about content marketing for publishers. Matt stresses the importance knowing your audience, and being generous with content to build trust with customers.

3. 

   6 Dec 2022

   Consumer Behavior with Beth Grabowski | Know Thy User

   On this week's episode, marketing professor, Beth Grabowski shares her expertise on consumer behavior. Beth shares about how we as consumers have to use system 1 and system 2 decision making, and that marketers can use this psychology to plan marketing campaigns.

4. 

   30 Nov 2022TRANSCRIPT

   Building Customer Loyalty with Amy Parker | Know Thy User

   On this week's episode, marketing veteran, Amy Parker joins host, Harley, to discuss marketing in retail. Amy has worked with brands including Sears, Michaels, Toys R Us, Jo-Ann, and Fresh Thyme Market. She shares her experience and her advice on how to build customer loyalty.

5. 

   23 Nov 2022

   Marketing For Real Estate and Lenders with Larry Bettag | Know Thy User

   On this week's episode, Larry Bettag Vice President of Production at Cherry Creek Mortgage, licensed attorney, podcaster, and author joins host, Josiah, to discuss marketing in the real estate and mortgage industry. Larry shares about his years of experience and how relationship building is the key to customer satisfaction and gaining new customers. Know Thy User is a weekly marketing podcast by RivalMind - a digital marketing agency. Watch on YouTube or listen wherever you get your podcasts. SUBSCRIBE TO THE CHANNEL► https://www.youtube.com/channel/UCV2i_InoLn6UsvwlLV4O6Rw (https://www.youtube.com/channel/UCV2i_InoLn6UsvwlLV4O6Rw) FOLLOW US ON: Linkedin: https://www.linkedin.com/company/rivalmind (https://www.linkedin.com/company/rivalmind) Instagram: https://www.instagram.com/rivalmind_ (https://www.instagram.com/rivalmind_) Facebook: https://www.facebook.com/rivalmind (https://www.facebook.com/rivalmind)

6. 

   16 Nov 2022

   The Power of Content Marketing for Financial Services with Stephanie Gandsey | Know Thy User

   On this week's episode, Stephanie Gandsey, marketing director of DHJJ Certified Public Accountants and Business Advisors, joins host, Harley, to discuss marketing efforts in the financial services world. Stephanie shares about her efforts to build up the content marketing strategy at DHJJ and the challenges of getting CPAs on board.

7. 

   16 Jun 2021

   Is SEO All I Need for My Digital Marketing Strategy? | FAQ Episode 9

   We often receive the question: "Is SEO all I need for a holistic digital marketing strategy?" Chris and Harley help answer this common inquiry by discussing the various marketing channels that fall under the umbrella of "digital marketing" and explaining how each tool could be used to foster growth in a holistic internet marketing strategy. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/6s-qXeg5ugI Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

8. 

   9 Jun 2021

   5 Questions to Consider Before Investing In SEO In 2021 | FAQ Episode 8

   What should you consider before investing marketing dollars in SEO? Matt and Harley discuss five critical questions to ponder before diving into search engine optimization. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/-Tu1_II4LGc Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

9. 

   2 Jun 2021

   How To Get Started With Keyword Research | FAQ Episode 7

   More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://www.youtube.com/watch?v=8xvJmzk4UWs Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

10. 

    26 May 2021

    Why Keyword Research Is So Important | FAQ Episode 6

    Why keyword research? Is it even important? We receive these queries often, and we can't emphasize the answer enough! Keyword research is an indispensable and invaluable component of internet marketing. In this video, Matt & Andrew discuss why keyword research is so important for a successful internet marketing strategy and how competitive, strategic research can launch a company ahead of the competition. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/9gCkI7tkIYU Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

11. 

    19 May 2021

    How Long Does It Take to Build a Website? | FAQ Episode 5

    How long does it take to build a website? We regularly receive this question from prospective (and current) clients. We often estimate 3 months, but the answer is dependent on a few important variables, such as site complexity and client communication. Listen in as Matt & Matt explore the web design journey, from discovery to deployment. More about RivalMind's Web Design Services: https://www.rivalmind.com/web-design WATCH: https://youtu.be/TK0h8_CqNtE Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

12. 

    12 May 2021

    Expert SEO Strategist (Over 20 Years in the Industry) Explains the Fundamentals of SEO | Episode 4

    What is SEO? Dive into Search Engine Optimization with an expert strategist who has over 20 years of industry experience - and still answers questions about the fundamentals of SEO every day. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/TK0h8_CqNtE Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

13. 

    7 May 2021

    SEO vs. PPC: Which Should You Choose? | FAQ Episode 3

    Which digital marketing strategy is best? SEO vs. PPC is a popular matchup! The answer depends on YOUR marketing goals. Listen in as Harley and Andrew discuss the differences between SEO and PPC. As well as the way both strategies can influence business growth. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/Y2XO5O4msxw Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

14. 

    5 May 2021

    How Long Does SEO Take? | FAQ Episode 2

    How long does SEO take? This question plagues many business owners considering SEO. We totally get it! SEO is not quick-fix marketing, but it has business-altering long-term results. Is the wait worth it? In this video, we dive into the factors that impact how long SEO takes to work - from competition to backlink profile - providing an honest answer to a real question. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/Kl0GwtQFJNQ Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

15. 

    3 May 2021

    Website Homepage Design Essentials (Capture a Visitor in Under 3 Seconds) | FAQ Episode 1

    Did you know that visitors judge the credibility of your website in seconds? Because of this, website homepage design is one of the most important (and most overlooked) aspects of internet marketing. In this video, we discuss the essential questions your homepage must answer immediately if you hope to captivate and convert visitors. WATCH: https://www.youtube.com/watch?v=8xvJmzk4UWs Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

Inside a recent episode

Building Customer Loyalty with Amy Parker | Know Thy User

Published 30 Nov 2022 · Transcript excerpt

[…] You probably don't buy a fish tank and a pedestal for maybe once every five years or seven years, for example. So understanding what those opportunities are and then starting to understand, gee, it looks like people who keep fish, they tend to buy new aquariums about once every five years. […]

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.