This podcast is for service based business owners like attorneys, consultants, and more, looking to get more leads, qualify them quickly, and build systems that can keep them happy for years to come.
We talk marketing and advertising. Learn from others what has worked for them and what hasn't worked. AND share tips for building systems to attract more of YOUR best clients.
Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic
Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact.
In this video, we dive into the one thing that might drastically improve your email nurture results. Whatever your goals, this simple program shift can improve your email nurture performance results.
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Maybe you've noticed that your email nurture performance numbers have dropped, or perhaps they've just been flat for too long. Maybe you’re trying to get more leads, close more sales, or improve customer success metrics, but your ideas just aren't making the impact you need.
I understand how frustrating this can be. Your email campaign should be a powerful tool, but instead, it's not delivering the results you need. The problem could be affecting your bottom line, causing you to miss out on leads, sales, or demos.
The solution to this problem could be a simple program shift. We call these shifts "MicroCampaigns". These are campaigns consisting of just three emails that follow a specific framework - Tease the Story, Tease the Ending of the Story, and Launch the Story.
By focusing on this one program shift, we believe you'll see a drastic improvement in your email nurture performance results. MicroCampaigns offer a concise, focused way to engage your audience and can be more effective than traditional email campaigns.
To illustrate this, we'll share three unique use cases. These examples will show you how effective MicroCampaigns can be to improve digital performance results, influence the sales process, and customer success.
Hope you enjoy!
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14 May 2024
How to create better content for social media promotion in B2B
The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo?
Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on.
Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketers who end up promoting it. On my team, we talk a lot about how to present on social media, get more out of thought-leadership content, and create better opportunities for engagement. Which of course leave me asking, “How can we create better B2B content for social?”
Here I focus on content that has already been produced and now needs promotion. These same tips and processes will work if you’re building your marketing and content teams from scratch as well.
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7 May 2024
5 Powerful Strategies to Improve Your B2B Content Syndication Campaign ROI
Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you can improve your Lead quality from content syndication by doing some small, yes additional, but small things differently.
I’ve got 5 strategies I suggest you try to pimp your content syndication campaigns.
Become a part of the community before you start doing lead generation
Demonstrate you can help your audience by actually helping them
Automate follow-up to launch as soon as possible
Remind them of the value they got and what to do with it to see maximum benefits
Do something unique to make their experience with you, your brand, and your content incredibly memorable
All of these require more work than you are likely doing today, but that is a GOOD thing. Content syndication is a great channel to capture attention with, but it’s only a fleeting amount of attention.
That’s why we have to do more work to keep it captured and mature attention into trust. One of the best ways I know to do that is to demonstrate you can help your audience by actually helping them.
The good news is you’re already doing this with your content syndication assets. Now we need to figure out how to leverage those small, fleeting moments of captured attention. And we’re going to do that with at least 1 of these 5 strategies.
How to improve the performance of leads you get from b2b content syndication campaigns
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