Knowledge Company Now™ explores how businesses can turn analytics, AI/ML, and experimentation into competitive advantage. Through conversations with industry experts, the show provides practical insights and actionable strategies to help organizations take the next step— creating knowledge that grows, deepens, and empowers every decision and employee. Some companies are already leading the way, while others are still finding their footing. Transformation isn’t instant, but the path is clear. The time to start is now.
Amir Bahman Radnejad: Vision and Innovation | Knowledge Company Now -- EP. 4
Amir Bahman Radnejad discusses vision and innovation, including open innovation, process innovation, and navigating imposed innovation, in an interview with Nathaniel Leies.
5 Jun 2025
Rob Reul and Cy Wegman: Delivering Products Consumers Actually Want | Knowledge Company Now -- EP. 3
Consultants Rob Reul and Cy Wegman of Predictum Inc. discuss how businesses can leverage marketing analytics and choice experimentation to deliver products that resonate with consumers in this interview.
22 Apr 2025
Israel Beck: Culture as a Lever of Organizational Transformation | Knowledge Company Now -- EP. 2
Israel Beck is Founder and CEO of Cratic AI and an advocate for the power of culture to transform the success, productivity and profit of the business. Thank you for listening 🌟 Check out our sponsor: https://predictum.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXFzNEctemVJQ3ZGNUxsSlVmNEtDazk5dDZzUXxBQ3Jtc0ttOTZ5VFBPMm82Y0tVY01aSFNtUm9lWWdZTG1Ca2dKbUtRWkxMYnJ6UXQ1Uy1Md0xpYXJXczhIZjUtS2Etb0NYYjN2ZXc5cXcyQ0x6b2ZIQVR6bGlrbFI3UVNKU2c1U0Q4ZTlSbVE1U0ZJZEZ3emtZMA&q=https%3A%2F%2Fpredictum.com%2F&v=vgq-tYjB74g)See below for episode links, timestamps, and contact info:EPISODE LINKS:
CraticAI Website: https:https://cratic.ai (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1I4NTF4SFFtR0VRQ2E1dEdocEdacDZqS0Vid3xBQ3Jtc0tuWHdwOHZ5SUw2YmZkeHNKdHZDdXVJbDk4c3ZPNVhPWTROUUk0YjlzZGdNOG9MekFOa1VXdmpNQXpXRVpMcFNvMTRFMXJCRDNRVGFZdlZXNlQyQ3Z3QVVfNGRtcFNxUmVpVUxhWlc2dE13R29YR0ZMQQ&q=https%3A%2F%2Fcratic.ai%2F&v=vgq-tYjB74g)
Israel's LinkedIn: / ipeck (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NZa1RFd2w4NGdkSWZjME0zbWd5NDl4Tzd0UXxBQ3Jtc0trV2pwRTM0a0VBdTlIMTZTemMzNXVFalhzZFprTHdsMkxmZTQ2X3JMQlZBS0w3WXU1Rk14WUJ3YXZRNHlaWU45cmlubDd6R3ZyQTNScUpPLWZUUDN4RWw5MGVJNi1VVWdBTG1LdWR2NzJIckpIbk9kQQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fipeck%2F&v=vgq-tYjB74g)
CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eeP (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXFWVlZXaS1SUm9mZjdhdG0yTFU3RlF0c2hDQXxBQ3Jtc0tsQVdXRTREcFJNa3VpUVZLRVRhQWNPOHBFb3FvLWNPcVdqeGFtNjB4VHFLMkx4Z3J6b1FKZ3BtVzgzdVdWblE2VGZ2TlJ5bkJya1Q2RGRzQUY0YzIzdUNTR1V1WHB5a0hTU3dEeEk3NUNfZDRKWmdoNA&q=https%3A%2F%2Fforms.office.com%2Fr%2FmAHmTU1eeP&v=vgq-tYjB74g)
SPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for JMP-based statistical modeling and data analytics empowerment for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1pZVhlWUZTRDlVNnNyenZnWUZMOVhfbUg2QXxBQ3Jtc0trVEVlYzdudEJFNWtuLThiX3Z3NmpnMlplYUlyLXRBOUl3cTNheUhzV1FnT2N5VG1nVEhFR1BoeGhTbTc5Z0tBenRwdWNqQlAxYXJDSGd3Vk4xMTRvdWFpbHpjYkFqeV9jS0lzZmIyUHQ2SXBhZlJkMA&q=https%3A%2F%2Fpredictum.com%2F&v=vgq-tYjB74g)
CoBaseKRM: An easier, central way to manage analytical projects and statistical modeling. Visit: https://cobasekrm.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqay1LeEVJNkJyYzhjVlVmeVZSN2dNeGlhOUVHd3xBQ3Jtc0ttY3BYaUhWcmt4a2otcWhSODRJZVBJVTZXTGl3b2NEN2YyYXc4T1h1bUlJNWM4cGR0OUJjVDY0TTQyZ1RCVFo2dU9WWHJDWHJJR3FoVTZEcGJiYWdmQmVCcmJqaUM3RkZJT2JDRXQ2dGNNN3B3b0Y0dw&q=https%3A%2F%2Fcobasekrm.com%2F&v=vgq-tYjB74g)
OUTLINE:
0:00 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1) - Show Teaser1:09 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=69s) - Introduction2:25 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=145s) - A conversation that changed Israel's life11:58 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=718s) - What companies get wrong about culture16:49 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=1009s) - Culture eats strategy for breakfast19:32 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=1172s) - Cratic's origins26:35 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=1595s) - Was AI in the original Cratic product?32:18 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=1938s) - Evangelizing an AI product in 201633:33 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=2013s) - "AI is a Lie"41:53 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=2513s) - Understanding users v. solving problems43:14 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=2594s) - Asking personal questions45:26 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=2726s) - Surprising replies47:46 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=2866s) - "How does your family feel about your job?"55:48 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=3348s) - Being honest in work and in life57:04 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=3424s) - Being present as a leader59:44 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=3584s) - Managing up1:01:32 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=3692s) - Leading on bad days 1:04:03 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=3843s) - Researching organizational psychology and behavior1:09:34 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=4174s) - Understanding eNPS1:13:00 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=4380s) - Arguing for culture's importance as a transformation lever1:13:54 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=4434s) - Thoughts on legacy1:14:58 (https://www.youtube.com/watch?v=vgq-tYjB74g&list=PLvi4c35PeqnmiuDt4tycVE9FUnXLMt5IG&index=1&t=4498s) - "Have you ever not liked someone?"PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE9RZ1RFUjY1em5mUTNxcUM5WDNGS1lockNSQXxBQ3Jtc0trTXJJZXdoU0xUWVloTGlPaXVOY2Q2VXFac2VUQ1NWSjc0OTBzNTlKVGhwMVp2ejhKZTM1Yi13TFNqZ0p4aUlIc3Zpd2x5M19xczY1RTVuWFJHb0FSX0RDQTZkNVB3enhDbkNUVXdxV21wTW0wTlg2WQ&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast..&v=vgq-tYjB74g).Spotify: https://open.spotify.com/show/5K5jj9n.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblQ3RWhiUVRLZzRmMUdIRlRSWlFlak9OZ2pxZ3xBQ3Jtc0ttTjRFc25mRjM5MFFTQnNfZXFqczVpY2xKNEtGbkt3UEZvM0ZEbUUwTXpjN2xHcGh1cExieXA5d1N1R2libDdTLUVhLXRmMFFhUDN3RU5HVlFheWo5aG9OVy1BQXBReEdJbmR6ZjhCN1VDV2NXQldLOA&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5K5jj9n..&v=vgq-tYjB74g). Podcast Site: https://predictum.com/knowledgecompan.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0Y5OUlrMThxclJSaV9CX0N0ZkxieTNvLXdfd3xBQ3Jtc0tsX1JkeXZaV2lWejhNSlgwUnVJZGl3NXJMZnY5NHQtQjRKRnkzbUdneDRxTjduVHlad0ExdWNFTGo1RVVLN2ozOEJqVlJhb3h4dXhNd1I5VnY0V0pkV0ZiQXZFemxOZ0YtR3lzUHJJNzJlUFk3WlJBQQ&q=https%3A%2F%2Fpredictum.com%2Fknowledgecompan..&v=vgq-tYjB74g).SOCIAL LINKS:LinkedIn (Nathaniel Leies): / nathanielleies (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1RsWlBoSmxYTHl1QmRXc3J3aElNV3VVZXNJQXxBQ3Jtc0ttUmJjdWRxMjdXNFo0NnNoTDJBa3Nwa2tZeG1BbFhTNnJ2c1FvRlhtZW5aY1FGUHZHUWIwRnJVSDJ0c2hrSnFOOVdDc0VEa2oxUnJ5eEx5enZrR2J1THVrZVFmUDNvcVFveE9vYmtsOUxqMi00STVUWQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnathanielleies&v=vgq-tYjB74g)LinkedIn (Predictum Inc.): / predictum (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW52YzB6R3BLUGFoN3QwWVREWWxxdWRQLURYZ3xBQ3Jtc0tseXJZZFBGU2g3TDZ0ZWpGVTJTTHI5azVVdHJoc2g5Yjk4bER0SUFtYzR2NlEyZ28zMEo5MGxQZWU4cXZoaGx5T2NyNFVDZzlpYmlKdjZ2Z05hNmdDaXNhdGQxWGJnajR6dmEyWGdZYUxjN1I3ZlFLQQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpredictum&v=vgq-tYjB74g)LinkedIn (CoBaseKRM): / cobasekrm (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDZhOGt0VEM0S1JRTWpPVElOS254WmpBR1BKQXxBQ3Jtc0tsU0pObG9kUTdhemNxdEZ3bUJtWDZ0REdOQjFvRFR4dGZmQzNuRmZZTmx2QjRUZm5aLXg2TXprdW5nSXhUZFlOTW5DZUZ1dExQX0hhNFhabTlPQVFUT2dRal9oU19JU2dhZlBHRDBiT19nT1A0cGF1VQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcobasekrm&v=vgq-tYjB74g)
3 Mar 2025
Achille Ettorre: The Future of Enterprise AI and Analytics -- EP. 1
Achille Ettorre is an Analytics and AI Advisor, Harvard Business Review board member, and author of "The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology."
Thank you for listening 🌟 Check out our sponsor: https://predictum.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazItejA4UFV1cGVzMEtxaFBLekM1SFVHZEhOd3xBQ3Jtc0tsOW9oRG5GZFBqSUlUd25QMkRMcU5xU0gxS2hqTWJhaHA2SlNjN2Z6c0VoaEx3MUEwM1NFaVE5MksxSHhfcEx1T21lZkx4TDBnMG9TNUE4T2pzdGdfYW50UGFmMktsODdYVEVFbW5HSUFrSk52YTQxWQ&q=https%3A%2F%2Fpredictum.com%2F&v=je-2XpzQd3w)
See below for episode links, timestamps, and contact info:
EPISODE LINKS:
Achille's Website: https://achilleettorre.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkRmNFVqTm1hMjExOXdlY01aZ0NPcjFIbDBOQXxBQ3Jtc0tsUzIyQ0pRWElOOEpjQzR4OGpia3JrQmQ4OVRGakdPMWFYT2JDRGRkYldON1FlaV84cExyVjE1SlZJUzBJbmwzUktBWGpiVmJhc0U1YnNLNkc1WG9RV3AxU2h1TWJXU2RqME1yaU9fV0g1LUpPMHB1UQ&q=https%3A%2F%2Fachilleettorre.com%2F&v=je-2XpzQd3w)
Achille's Books: https://achilleettorre.com/book-launch/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFkS2lHTnlzaGEybl9HeG1ET1p6VnVVdXVyd3xBQ3Jtc0tsS3VhR1JZZWdxZWJLV3VZUzlJdGlrMnVLTVFwemxkQXNwVFY4dzU4Z2xxZUhPbHFUczI1ejdWZVNxd1FLZXBQbmQ0VWhzclR0OU81cUJGVGViVDRFc3FESjhqZ3lBMFQwdnNNYXdFMUtnV3NtekFNTQ&q=https%3A%2F%2Fachilleettorre.com%2Fbook-launch%2F&v=je-2XpzQd3w)
CONTACT NATHANIEL:
Feedback - https://forms.office.com/r/mAHmTU1eeP (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1weEhvbkMxZGk2YURjU2NJWnJDdWw3d0xPZ3xBQ3Jtc0tsWU1LeEwweXhMMnZBYzBmWWwxV0NRRVVISWdueUdkRlZiR2dNdUoyQnNqVjI3YXJJcE1WemVCZzAzbmRoZFdIRXBDMTBiN3c0RW5UQUNzNm5UVmo3cjhNZTdkQXlBUVc2aC1wbUx1T3FiZGc0NVRWYw&q=https%3A%2F%2Fforms.office.com%2Fr%2FmAHmTU1eeP&v=je-2XpzQd3w)
SPONSORS:
To support this podcast, check out our sponsors:
Predictum: Go-to vendor for statistical modeling and data analytics for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbURJNzdaaGlSNGRRcVFlVU5hWDJ6ei1YSDBDUXxBQ3Jtc0trczF6b1Rab05iNmdQZ0ZUTFQwcXdjUDVVa21YcFZFU2xPRXh4OFBEVmx6bHM5bFdHbVVjc01MamRkR05zUlZtbm9hbENYVW1FMDhYT0l2UUdfaF9BZW5pdjFPZWt0d2VDMmdqdmNIeENoUVZJRDM5QQ&q=https%3A%2F%2Fpredictum.com%2F&v=je-2XpzQd3w)
CoBaseKRM: An easier, central way to manage analytical projects and statistical modelingVisit: https://cobasekrm.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0wwOWRrRDBqRmlGalBYc1BVRVhZRzliMXJFZ3xBQ3Jtc0tscEdrQS11Q0ZSbWNZbkdrVlZBT3hJbUR6cnB5d0JxcG1XZE04OFMxZG9XV2JLN1I2UjN5M1BaMGtnS3lpbENmT1lFZ2J3dTJJSDllS2YwM1hXNk5jSXNaR3g2ZDJJT2dhZnphVFVsbTZzTTJka2xZQQ&q=https%3A%2F%2Fcobasekrm.com%2F&v=je-2XpzQd3w)
SOCIAL LINKS:
LinkedIn (Nathaniel Leies): / nathanielleies (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhycndWOGRpUm9nR0liX3NlS0R3UmY5eE1id3xBQ3Jtc0trb1lNa0VsQ1lUSy0tSTN0N1F3RThES3dCbTMyekp2NFFrd011bUZzSVBSaFJWZ3lkbHA2cmhFSEZDSWxtakN2SDFSTzFEY3B5RDlPOFpZTmtPcEMxMnRjc1JkajhKSFN4ckVTMUhiUjdQVmlCSE0xdw&q=https%3A%2F%2Flinkedin.com%2Fin%2Fnathanielleies%2F&v=je-2XpzQd3w)
LinkedIn (Predictum Inc.): / predictum (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3pOMXNDRjRubmhWeGRyU3NVU1NnNVBxSWVjd3xBQ3Jtc0trX3M2QzBRZ3RwYVowcWhDaDlHYkpwM015Zy05QjRRalNQNnphcUNTanJiNThvU3NBcHZZYV9qc09WbVU1Qm1zUWxKY0pvSW5KOUZTaUVINkJwSE1xTVNveVlzdzI0QlVONGxQVDg1NklTMWRKX3R3QQ&q=https%3A%2F%2Flinkedin.com%2Fcompany%2Fpredictum%2F&v=je-2XpzQd3w)
LinkedIn (CoBaseKRM): / cobasekrm (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDl3NV9MbkRFdHZSVF9oeFpSWXVVQXpIeGF6QXxBQ3Jtc0tsQmpLSFJ0blkxU0RhZ1M2ZkZMNTJzTjF1XzlsMUxvQ1ZjZnJPMHhBVTE2LURCaDF1RzEtUjNHTlFGLWpmQ3FJdFFIdXFXdVRhUnNqZi1lQUVHS3lKYVpEMm9hanZVZGtkWHlWdllDVm11dzdqUDBlYw&q=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcobasekrm%2F&v=je-2XpzQd3w)
Who has been a guest on Knowledge Company Now™
Names identified in recent episode analyses. Showing up to five guests.
Amir Bahman Radnejad
Rob Reul
Cy Wegman
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
390
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
42
Social presence
0
YouTube
66
Engagement
32
Contact Knowledge Company Now™
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