At “Koi Nayi Baat Batao,” we believe that learning is a way of living. Curiosity is our compass as we explore the worlds of business, entrepreneurship, and the philosophy behind how great companies and the people who build them actually think.
If you’re someone who obsesses over ideas, enjoys decoding business strategies, and loves peeking into the minds of entrepreneurs, this podcast is for you.
Listen in, get curious, and maybe, rethink how you see business altogether, because:
"Learning never stops, and nor do we."
~Every revolutionary that ever existed
A Full D2C Masterclass: How Hamptons Cracked India's Most Crowded Clothing Market — Pricing, Embroidery Moat, Factory MOQs, AI Content & Customer Retention | Harshil Dhaniwal | KNBB
Everyone calls India's clothing market too crowded. Harshil Dhaniwal built Hamptons in it anyway. Turning a ₹650 wholesale shirt into the country's widest range of embroidery shirts.
In this episode, Harshil and Dhruv get into the full D2C playbook: the professor's question that started it all, why owning the factory (and a 50-piece minimum order) is the real moat, shooting a whole collection with AI, why "content is the new targeting," and the honest math on CPMs, cash flow and retention; plus a few wild brand stories, including how Anupam Kher ended up in one of their shirts.
A must-listen if you're building in D2C, fashion, or a family business.
(00:57) The avocado shirt & what KNBB is about(03:07) Finding a gap in a cluttered market(05:04) The embroidery moat(10:00) The professor's question that started Hamptons(14:28) The factory moat: 50 shirts, not 200(18:30) The One Lakh Challenge(23:25) "Not just another shirt in your wardrobe"(25:28) Content is the new targeting + rising CPMs(28:30) An entire collection shot with AI(30:32) Cost leaks, cash flow & when to burn(34:51) The biggest mistake new brands make(36:13) What Hamptons really sells(38:21) Tier List + fashion trends(45:20) Values, co-founders & the 5-year vision(50:02) The belief that turned out wrong(52:32) Spot the Lie: the wild stories
Hamptons: https://thehamptons.in (https://thehamptons.in) | Instagram: https://www.instagram.com/hamptons.official/ (https://www.instagram.com/hamptons.official/)
Guest — Harshil Dhaniwal: https://www.linkedin.com/in/harshildhaniwal/ (https://www.linkedin.com/in/harshildhaniwal/)
Follow Koi Nayi Baat Batao:
YouTube: https://www.youtube.com/@koinayibaat (https://www.youtube.com/@koinayibaat)
Instagram: https://www.instagram.com/koinayibaat/ (https://www.instagram.com/koinayibaat/)
LinkedIn: https://www.linkedin.com/company/koinayibaat/ (https://www.linkedin.com/company/koinayibaat/)
30 Aug 2026
Scaling BellaVita to ₹1800 Crores and Building BLA BLI BLU to ₹135 Crores | w/ Rajat Khullar
Rajat Khullar scaled Bella Vita to ₹1800 crore, then built his own perfume brand, Bla Bli Blu, to roughly ₹135 crore in its very first year. In this episode he breaks down the free trial pack that shouldn't have worked, the real unit economics, how he cracked quick commerce, the early US launch, and his vision to make the world say "Bla Bli Blu" instead of "I love you." A full D2C masterclass with the man Dhruv calls the Perfume Man of India.
Watch the full episode on YouTube: https://www.youtube.com/@koinayibaat (https://www.youtube.com/@koinayibaat)
Follow KNBB on Instagram: https://www.instagram.com/koinayibaat/ (https://www.instagram.com/koinayibaat/)
Guest, Rajat Khullar:
Instagram: https://www.instagram.com/khullarrajat/ (https://www.instagram.com/khullarrajat/)
LinkedIn: https://www.linkedin.com/in/rajat-khullar-7a155624/ (https://www.linkedin.com/in/rajat-khullar-7a155624/)
Bla Bli Blu:
Instagram: https://www.instagram.com/blabliblu.official/ (https://www.instagram.com/blabliblu.official/)
LinkedIn: https://www.linkedin.com/company/blablibluofficial/ (https://www.linkedin.com/company/blablibluofficial/)
Shop Some Bla Bli Blu Here: https://blabliblulife.com/ (https://blabliblulife.com/)
#BlaBliBlu #KNBB #D2C #IndianStartup
2 Aug 2026
Objects that Tell Stories | Building a Design-First Brand in India | w/ Veetrag Kumar from NOTICE
Veetrag Kumar (https://www.instagram.com/not_veetrag/), co-founder of Notice (https://wearenotice.com/), joins Koi Nayi Baat Batao (https://www.instagram.com/koinayibaat/) for a raw conversation about building a design-first brand in India: from a NEET dropout's sketchbook to collaborations with Budweiser and Method. They talk about notice's first products, the philosophy behind the brand's arrow logo, running fully bootstrapped with zero founder salaries, a near-miss with Nikhil Kamath's WTF Fund, and the mindset that execution always beats perfection. An honest look at design, risk, and building without a safety net.
Subscribe to KNBB on YouTube at youtube.com/@koinayibaat (youtube.com/@koinayibaat).
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🎙️ Guest:
Veetrag Kumar, Co-Founder & Creative Director of Notice
📸 Instagram: (https://www.instagram.com/nagorio/)https://www.instagram.com/not_veetrag/ (https://www.instagram.com/not_veetrag/)
LinkedIn: (https://www.linkedin.com/in/mayank-b-nagori-52084491/)https://www.linkedin.com/in/veetrag-kumar-9b52a6214/ (https://www.linkedin.com/in/veetrag-kumar-9b52a6214/)
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▶️ Watch on YouTube: https://youtu.be/DGEbwA0bM9A (https://youtu.be/wsKdbJB7zEw)
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📲 FOLLOW
KNBB Instagram: https://www.instagram.com/koinayibaat/ (https://www.instagram.com/koinayibaat/)
KNBB LinkedIn: https://www.linkedin.com/company/koinayibaat/ (https://www.linkedin.com/company/koinayibaat/)
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