KOLs in Asia is a podcast series where hosts Jason Eng, CEO and Founder of KOLs.Asia and Viwern Wong, Content Lead for KOLs.Asia talk about all things influencer marketing.
Each episode features special guests from the industry: from influencers to marketers, where we go on a deep dive on strategies to help grow brand equity. Tune in to gain insights on what goes on behind the scenes of influencer marketing. We're here to help empower brands and creative talents in Asia by providing them a platform to share their experiences and help cultivate a positive community.
EP005 Do DTC Brands Execute Influencer Marketing Better Than Household Brands? feat. Becca Yap, Founder of Liberty Active
Becca Yap, the founder of Malaysian women's athletic wear brand, Liberty Active, hopped on a video call with us to talk about how her DTC brand leveraged influencer marketing. By selecting notable profiles from their customer base, they turned their existing customers into influencers for the brand. Becca also shared with us insightful opinions and observations about her homegrown brand navigating through the influencer marketing sphere in Malaysia and beyond.
Due to the pandemic, this episode was recorded via a video call hence audio quality may be compromised. We apologize for any inconvenience caused!
15 Jun 2021
EP004 feat. Cosmetics Brand PR & Socials Marketer, Renee Wong
After a short hiatus, we are back with our fourth episode! In this episode, our very special guest, Renee Wong, has a stunning background in Public Relations, Social Media Marketing as well as Influencer Marketing. Renee took the time out of her busy schedule to sit with us and share her thoughts about the current state of influencer marketing, what brands look for in an influencer and several other topics revolving around the industry.
Due to the pandemic, this episode was recorded via a video call hence audio quality may be compromised. We would like apologize for any inconveniences caused!
26 Apr 2021
EP003 How Influencer Marketing Can Help Sustain Your Fashion Business During the Pandemic
This episode was recorded from a live Clubhouse session on April 6th, 2021.
The special guests for this session include creative director Ethan Chu, head of creative Mandy Gioh, fashion creative Jason Pang, model and content creator Roanne Woo, beauty blogger and digital marketer Grace Myu. The guests shared their thoughts on how influencer marketing can help businesses reach audiences throughout the pandemic as well as how influencer marketing has helped them in their own field of work.
21 Apr 2021
EP002 feat. Vanessa Lim
Instagram and TikTok content creator, Vanessa Lim, talks about how she juggles creating content and maintaining a full-time job as a fresh graduate in her early 20s. Vanessa gained traction on Instagram around six years ago but when TikTok went viral in 2020, she began to produce short-form video contents ranging from comedy to dance videos on the platform. In this podcast, she also shares her experiences in diversifying her contents, the misconceptions about the influencer marketing scene and collaborating with other creators.
We apologize for the audio quality for this episode! If you hear odd noises, it's because a thunderstorm was happening outside.
14 Apr 2021
EP001 feat. Alicia Tan
For our very first episode, we have invited Malaysian influencer, Alicia Tan, to give us a behind-the-scenes peek into her growth as an influencer and her views on the influencer marketing scene from the mid-2010s till now. Alicia, who started off posting piano covers on YouTube in her early days as a content creator, is now known for offering beauty recommendations to her loyal followers both on YouTube as well as Instagram.
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