This small business centric audio podcast hosted by James Scheffel features marketing topics from three broad headings: creative services, digital marketing and marketing development.
James Scheffel, owner of Imagekraft Agency, has been promoting brands since 1996, and holds a Master of Arts in Digital Media Marketing from Lindenwood University. Imagekraft's strengths are in managing digital campaigns, social media, web sites. Imagekraft also produces video, photography and graphic design for business to consumer companies.
S2 E4: Home Improvement and Services Digital Marketing Strategies
This episode of "Krafting an Image", (S2 E4 Home Improvement and Services Digital Marketing Strategies), feature recommendations of how to navigate digital media if you are in the business to consumer home improvement or home services industries. These strategies are to increase your organic ranking and online reputation. This discussion covers photography and videography content online over Google and Meta. There are mentions of paid digital media toward the end of the podcast.
This podcast motivated by recent hurricanes Helene and Milton in Florida.
James Scheffel, the host and owner of the brand Imagekraft (Agency), reflects upon home improvement marketing pre-digital guerilla or field marketing, which is still done today. These include event marketing, canvassing and telemarketing. These are still relevant today, however a number of companies are finding it more difficult to generate leads with additional digital marketing.
Scheffel had managed marketing for several home improvement based companies from 1999-2008. Also, through Imagekraft and other client services agencies, he has created marketing materials, advertising, offline media, digital media, social media marketing and campaigns through home improvements and home services since 2006.
24 Sept 2024
S2 E3: Is Facebook Still Relevant?
James Scheffel with Imagekraft will take you through insights through marketing your business organically through your personal Facebook page and your business Facebook page. Also this episode will touch on what is necessary to conduct a paid Facebook campaign.
For more information on James Scheffel:
https://linktree.com/scheffelbrands
For more information on Imagekraft:
https://imagekraftagency.com
7 Aug 2024
S2 E2: Taking Responsibility for a Marketing Plan
This podcast Episode 2 from Season 2 features an overview of marketing plan components. This podcast is also a commentary on what happens when a marketing plan is not created and implemented. Podcast mentions positioning, target market, and makes reference from a business-to-business angle.
16 Jul 2024
S2 Ep 1: Krafting an Image
The first of new episodes of Krafting an Image focused upon some insight into how your business is presented. Episode is 24:30 run time split into 5-8 minute segments.
Segment One: Brand recognition and presentation on the basic level
Segment mentions McDonald's got it right and asking the question of "how would you dress at a fancy restaurant"?
Segment Two: What happens there is a lack of a marketing plan and branding is an afterthought. Segment mentions "Naughty Kitty's Cafe" and heating and cooling companies and construction companies using copywritten images or nearly identical images in their brand.
Segment Three: Thoughts on building a brand.
Segment mentions building brands basics, an how to change a brand, slightly. Anheuser Busch slightly changes but is a Just Noticeable Difference.
Segment Four: When You Need a Brand Revamp.
Segment continues JND and AB with InBev. Revisiting the "fancy restaurant" but you haven't explained a revamp of your brand.
Podcast is hosted by James Scheffel, a freelance marketing consultant under the brand Imagekraft Agency, provides insight into marketing small to medium sized businesses. Scheffel is originally from Metroeast St. Louis in Illinois, and now resides in Clearwater, Florida.
29 Jun 2021
S1 E3: Office Space and Collaborations (Metro East St. Louis)
Riverbend Office Space and Collaborations features a discussion between James Scheffel, owner of Imagekraft Agency and DJ Mos Precious, owner of MPP Promotions and Productions. The two discuss the the two places they reside to promote the growth of start up businesses or collaborative business ventures. These areas located in the Riverbend, across the River from North County St. Louis, Missouri provides office space, conference areas and other benefits.
This is the the third episode of "Krafting an Image" after a two month hiatus. Imagekraft Agency recently relocated from Riverbender Building from Alton, to a home office and then back to Alternative Office Space (AOS) at 219 Eastgate Plaza in East Alton.
This podcast is for entertainment or content purposes only and James Scheffel or DJ Mos Precious were NOT provided endorsement or sponsorship dollars from any of these office locations mentioned.
14 Apr 2021
S1E2: Brand Management and Why Cutting Corners in Billboard Advertising is Wrong
In this podcast, Krafting an Image is voiced in a car for a good reason. James Scheffel, owner of the Imagekraft Agency discusses a local billboard. Scheffel summarizes on how a brand suffers when a small business cuts corners in photography, graphic production and qualified personnel to manage marketing.
Although a small business may believe that advertising in media may help them make sales, sometimes putting out the wrong message is counter productive, as in the case of a local automotive group. Another company who produced a sky colored background against the sky is still memorable to Imagekraft Agency, but for the wrong reason.
Imagekraft Agency provides small business help in creative services, digital marketing and marketing development.
17 Mar 2021
S1 E 1: Video Production
Basic talk about pre-production, production and post production of video from James Scheffel the owner of the Imagekraft Agency.
Video production is a part of Imagekraft Agency's creative services for small business. There is a difference in levels of quality and style in video. Imagekraft Agency does single camera video blogs and unscripted videos, plus scripted and larger crews. James Scheffel sometimes wears all the hats in video for smaller productions or is the scriptwriter, producer and director for medium-sized productions.
Imagekraft Agency is a creative services, digital marketing and marketing development agency, and can be found at https://www.imagekraftagency.com
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