- 16
- Episodes
- Monthly
- Cadence
- 2026
- First episode
About Kyero Pro
Kyero Pro Podcast is a practical, no-nonsense podcast for real estate agents working with international buyers in Spain. Hosted by Martin Dell, co-founder of Kyero, and Alfredo Bloy-Dawson, real estate consultant, the show is designed to help agents better understand the foreign buyer market . Between them, Martin and Alfredo bring decades of experience from both sides of the industry: building and running one of Spain’s leading international property portals, and working directly with agents on the ground.
- Publisher
- Kyero.com
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 15 Jan 2026
- Latest episode
- 15 Oct 2026
Latest episodes
16 episodes in the feed.
15 Oct 2026
Agencies Who List vs Listing Agencies with Roger Widen, HomerunBrokers (Costa del Sol)
In this episode, host Alfredo Bloy-Dawson opens Season 3 of the Kyero Pro Podcast with Roger Widen, partner at Homerun Brokers, a real estate agency based on the Costa del Sol specialising in the international buyer market.This season focuses on listing agencies operating in Spain's international real estate market. In this introductory episode, Alfredo and Roger define the key distinction at the heart of the series: the difference between agents who list and dedicated listing agencies.Topics covered include how the listing agent model developed on the Costa del Sol, the collaboration between buyer's agents and listing agents, commission structures, and why the luxury segment has become a benchmark for marketing and service standards in Spanish real estate.New episodes are released every Friday over the coming weeks, covering pricing and listing presentations, due diligence, and marketing and visual content
9 Jul 2026
What We Learned About AI in Real Estate: Season 2 Recap
In this final episode of Season 2, Martin Dell (co-founder of Kyero.com) and real estate marketing consultant Alfredo Bloy-Dawson look back across the full season to pull out the most important lessons, themes, and practical advice for estate agents in Spain working with international buyers. The season explored how AI is changing real estate, from automating lead qualification and admin processes, to the leadership challenges of getting teams on board. Across seven episodes, guests consistently returned to the same core conclusions: AI is not optional, processes must exist before they can be automated, and the human element remains central to selling property. In this recap, Martin and Alfredo revisit the season's three founding assumptions, discuss the key ideas that surfaced repeatedly across guests, and close with 10 practical takeaways for estate agents looking to understand where AI fits in their business. Topics covered: 🔸 The three assumptions that held up across the season 🔸 What AI agents actually are (and are not) 🔸 The "Reverse Centaur" framework: who is in control? 🔸 Automation blindness and the risks of going on autopilot 🔸 Whether AI saves money or requires investment 🔸 The difference between what brokers want and what admin teams fear 🔸 10 practical takeaways for estate agents on AI adoption 10 Pieces of Advice for Estate Agents on How to Approach AI Be open-minded and AI-curious. Stay informed by listening to podcasts like this one, exploring new ideas, and encouraging input from your team. You don't have to be an early adopter. It's fine to let others test the latest tools first. Focus on adopting AI when it offers genuine value to your business. Be specific when talking about AI. "AI" is an incredibly broad term. Define exactly which tools, use cases, or processes you're referring to. It's okay to outsource AI expertise. You don't need to become an AI specialist yourself. Bring in external expertise where it makes sense. Address the "What's in it for me?" question. If you want your team to embrace AI, explain how it will make their jobs easier, more productive, or more rewarding. Tackle the elephant in the room. Many people associate greater efficiency with job cuts, particularly in administrative roles. Address these concerns openly rather than ignoring them. Get genuine buy-in from your team. Successful AI adoption is as much about people as technology. Involve your team in the process and encourage ownership. Just because you can, doesn't mean you should. Avoid "shiny app syndrome." Adopt AI tools because they solve real business problems, not simply because they're new. Encourage experimentation—with guardrails. Give people permission to explore AI, but establish clear guidelines around security, privacy, and appropriate use. Accept that AI is still evolving. It's a fast-moving field with plenty of hype and conflicting opinions. Stay curious, keep learning, and don't feel pressured to chase every new development. If you missed any of the previous seven episodes, find them on Spotify, Apple Podcasts or YouTube. Season 3 is coming soon. Leave your suggestions in the comments. Kyero Pro Podcast is produced by Kyero.com, the property portal for international buyers in Spain
3 Jul 2026
How to Lead Through AI: Change Management for Estate Agents
In this episode of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson are joined by Sharon Collier, founder of The Leadership School and a specialist in change management, to discuss what AI adoption actually looks like from a human and organisational perspective.This is the penultimate episode of Series 2, in which the podcast has explored AI and its implications for estate agents operating in Spain.Sharon introduces the concept of AI as a "wicked issue" - a problem so complex and multifaceted that it cannot be solved with a single plan or vision - and explains why that reframing is both accurate and liberating for business owners.The conversation covers how leaders can acknowledge resistance within their teams, what it means to truly empower people, how to create structured space for experimentation, and the three red flags that signal a leader is approaching AI adoption the wrong way.Sharon also introduces William Bridges' Transitions Framework to help explain why the messy middle - the period between letting go of old ways and arriving at something new - is the most important and most overlooked stage of any change process. The Leadership School: https://www.theleadershipschool.co.uk/Connect with Sharon: https://www.linkedin.com/in/smcollier/𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join
26 Jun 2026
Inside Kyero: How a Leading International Property Portal Uses AI #spain
What does AI actually look like inside a 20+ year-old property portal that has built its reputation on human relationships?In this episode, Kyero co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson are joined by Kyero's Commercial Director Eugenio Oliden and Operations Director Nick Storey for an honest, behind-the-scenes look at how Kyero.com is integrating AI across its commercial operations and product.What we cover:🔹 ARIS (AI Revenue Intelligence System): how Kyero replaced 150+ HubSpot workflows with 4 structured AI-assisted workflows — and why it has been harder than expected🔹 The data challenge: why clean, consolidated data is the foundation everything else depends on🔹 Prime AI: Kyero's machine learning recommendation engine that delivers a 40% improvement in agent visibility and better results for international buyers🔹 Autonomous AI agents: what Kyero tried, what they learned, and why they stepped back🔹 Practical advice for estate agents thinking about implementing AI in their own businesses🔹 The key message running through this episode: AI is not a switch you flip. It requires time, clean data, human oversight, and a commitment to continuous improvement.For estate agents in Spain working with international buyers, this episode gives a rare look at how the portal side of the industry is using the same tools you are hearing about and what the realistic picture looks like.
18 Jun 2026
How Two Tech-Enabled Real Estate Agencies Built AI Into Their Business (And What Actually Worked)
In this episode, Kyero.com co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson sit down with two tech-forward agencies on the Costa del Sol to explore what it actually looks like to have AI and automation working inside a real estate business.Joining the conversation are Oscar Lindahl from MP Dunne Hamptons International in Marbella, and Kian Bennani and Matt Campbell, of Hi Homes. Together, they share the lessons, failures, and practical decisions that have shaped how they use technology in their agencies today.
12 Jun 2026
Building Sofia: How to Set Up an AI Real Estate Agent (and Why)
This episode of the Kyero Pro Podcast features a real-world case study of an AI agent being deployed inside a working real estate agency on the Costa del Sol.Annelies Verhaeghe, Partner at Chapter Marbella, joins Cristina Sancho and Johan Duke from Initia - an operational intelligence studio - to walk through the full process: from identifying which tasks could be automated, to designing, training, and testing a custom AI agent named Sofia.The conversation covers how Initia's discovery tool, Aria, was used to map Annelies's daily operations; how Sofia was trained to respond in Chapter Marbella's tone of voice; the difference between a chatbot, an AI chatbot, and an AI agent; and the practical questions estate agents have about cost, fit, and ROI.Hosted by Martin Dell (co-founder, Kyero) and Alfredo Bloy-Dawson (marketing consultant, Costa del Sol).Topics covered:🔹 What an AI agent is and how it differs from a chatbot🔹 How Initia's Aria process maps business operations through conversation🔹 Designing and training Sofia, Chapter Marbella's AI concierge🔹 Calculating ROI for automation projects🔹 What good and bad-fit clients look like for this type of work🔹 Cost ranges for setup and ongoing maintenance🔹 Why mindset matters more than technical knowledgeGuests:🔹 Annelies Verhaeghe https://www.chapter-marbella.com/🔹 Cristina Sancho https://www.initia.studio/🔹 Johan Duke https://www.initia.studio/ New episode every Friday. Subscribe on YouTube, Spotify, and Apple Podcasts. 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join
5 Jun 2026
You Can't Automate a Process that Doesn't Exist! AI + Real Estate
Estate agents are asking the wrong question about AI. Instead of "which AI tool should I use?", the better question is: where are we losing time, money, and opportunities?In this episode of the Kyero Pro Podcast, hosts Martin Dell (Co-founder Kyero.com) and Alfredo Bloy-Dawson (Marketing Consultant) explore what it actually takes for an estate agency to be ready for AI and what's getting in the way. We cover why most AI projects fail before they start, how bad data creates a cycle of disengagement, and how AI can be used to reactivate cold leads with real results.Guests:🔹 Ash Parsa, Founder of https://pixelnest.ai/🔹 Jaimie Beers, Founder of https://schutle.com/ https://www.jdbeers.com/🔹 Nick Storey, Operations Director at Kyero.com🔹 Granola (AI note-taking) — https://www.granola.ai/🔹 Whisperflow (voice dictation for AI) — lhttps://wisprflow.ai/
29 May 2026
The AI Genie is Out of the Bottle: Do Buyers Still Demand the Human Touch from Real Estate Agents?
In episode 2 of series 2 of the Kyero Pro Podcast, hosts Martin Dell (Co-founder Kyero.com) and Alfredo Bloy-Dawson (Marketing Consultant) are joined by Lorraine De Marco (Director, Hilton International Real Estate) and Jaimie Beers (PropTech and AI specialist) for a grounded discussion on what AI actually means for real estate agents operating in Spain. The conversation covers why AI-first client contact carries real risks in a relationship-driven industry, how buyers are already using AI tools to research properties and agents before making contact, what agents need to understand about their digital footprint in an AI-driven search environment, and how to approach AI-enabled marketing without losing credibility or competitive advantage. The panel also addresses the legal responsibilities agents have when deploying AI systems, the risks of granting third-party API access without due diligence, and the Dunning-Kruger effect as it applies to early AI adoption. New episodes of Kyero Pro Series 2 are released every Friday. If you are using AI in your agency and would like to share your experience on the podcast, email alfredo@bloy.es.Subscribe for more conversations on running and growing a real estate agency in Spain.
22 May 2026
Will It Make the Boat Go Faster? The AI Question Every Estate Agent Must Ask
In this opening episode of Series 2 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson are joined by Harriet Beveridge, executive coach and co-author of the best-selling business book "Will It Make the Boat Go Faster?"The book tells the story of an underperforming British rowing crew that went from finishing 7th or 8th in the world to winning Olympic gold at the Sydney 2000 Games. The lessons they applied to get there have since become a framework used by business leaders across industries worldwide. A brand new third edition is out on 18th June.In this conversation, we explore how that same framework applies to one of the biggest changes facing estate agencies in Spain right now: artificial intelligence. Rather than debating which AI platform is best, we ask the more important question: what problem are you actually trying to solve?We cover:- Why clarity of goal matters more than choice of tool- How to build genuine belief and desire within your team during periods of rapid change- The concept of the "evidence wall" and how it can help leaders and teams maintain focus- Why the person most threatened by AI is often the most valuable person in the room- How to distinguish between useful AI adoption and noise- Whether your agency is established and protective of its position, or smaller and looking to grow, this episode offers a practical, human-centred perspective on navigating change without panic.📙 BUY "Will it make the boat go faster?" here 👉 http://bit.ly/3RA4wbTNew episodes of Kyero Pro Series 2 are released every Friday. If you are using AI in your agency and would like to share your experience on the podcast, email alfredo@bloy.es.Subscribe for more conversations on running and growing a real estate agency in Spain. Advertise your properties on Kyero 👉 https://www.kyero.com/en/join
20 Mar 2026
Season 1 Recap: Lead Quality, Follow-Up, Conversion Rates, and AI/SEO Trends
Season 1 wrap-up with Kyero co-founder Martin Dell and real estate consultant Alfredo Bloy-Dawson. We review six episodes to extract practical lessons on lead generation, lead handling, conversion metrics, and what changes to make before Season 2. What we cover - Lead handling fundamentals: up to 50% of buyer inquiries go unanswered; fix follow-up before scaling spend - Conversion benchmarks: industry baseline ~1% lead-to-sale; high performers reach 2–5% with better process - Lead definitions: marketing qualified leads (MQL) vs sales qualified leads (SQL) and why the distinction matters - Process over channel: phone, email, WhatsApp can all work if backed by a clear, consistent follow-up workflow - Speed to action: respond quickly with the right next step for the lead type, not just a fast phone call - Lead intent: higher intent sources (e.g., search) often outperform lower-cost social leads on final outcomes - Scaling realities: more budget does not always equal more qualified leads; expect diminishing returns - Measurement: cost per lead is vanity; cost per qualified lead and cost per sale drive decisions - Intermediate KPIs: track reachability, qualification rate, viewings, and viewing-to-sale conversion - Channel mix: diversify lead sources and buyer nationalities to reduce volatility - Market context: 2026 remains competitive; established agencies benefit from process, pipeline, and referrals - SEO and AI: organic traffic is tightening; AI is changing discovery; be pragmatic and test what works now - Operational lesson: Kyero’s freemium experiment favored quantity over quality; focus on quality inventory and UX Advertise your properties on Kyero 👉 https://www.kyero.com/en/join
20 Feb 2026
Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain
In episode 6 of the Kyero Pro Podcast, Kyero Co-founder Martin Dell is joined by Ash Parsa, Jamie Beers and Alfredo Bloy-Dawson to discuss practical lead follow-up for estate agents in Spain. They cover speed to lead, personalization, AI-driven automation, CRM usage, nurturing sequences, measurement, and how agencies can improve conversion by owning their follow-up process.Topics covered:- Why speed to respond matters and how to tailor it based on lead context- How to balance automation and personalisation (email, WhatsApp, SMS, calls)- Using AI agents for qualification, first contact follow-ups, and nurturing- Structuring a 30+ day follow-up plan based on lead intent- Setting ownership at the business level vs. relying on brokers alone- Measuring CPL, CPQL, response rates, qualification timelines, and channel performance- Quick wins to stand out: same-day responses, multichannel touchpoints, relevant value-based messaging- CRM best practices, data capture, lead scoring, and benchmarks for continuous improvement Guests:- Alfredo Bloy-Dawson : Marketing consultant for real estate agencies on the Costa del Sol since 2012 Ash Parsa: AI consultant with a background in sales, digital transformation, and project management (https://pixelnest.ai/) Jamie Beers: Estate agent since 2003, former agency owner, trainer and consultant in the UK and Spain (www.jdbeers.com)
16 Feb 2026
Google Ads for Estate Agents in Spain: Strategy, Budget and Lead Quality
In Episode 5 of the Kyero Pro Podcast, host Martin Dell, Co-Founder of Kyero.com, is joined by lead generation expert Tom Bayley, Costa del Sol agency owner and author Sean Woolley, and real estate marketing consultant Alfredo Bloy-Dawson for a practical, experience-driven conversation on paid media for estate agents in Spain - with a particular focus on Google Ads.The episode breaks down how Google advertising works in real terms for real estate agencies in Spain and beyond. The panel covers what Google Ads are and how they differ from SEO and portal lead generation, when paid search is the right channel for an agency, and how to assess whether competitors are succeeding or simply overspending. They also examine budget considerations and ROI, the trade-off between lead quality and lead volume, common mistakes agents make with PPC campaigns, and how paid media can work for off-plan projects or agencies without strong portal inventory.Whether you're an estate agent in Spain exploring pay-per-click for the first time, or already investing in paid media and questioning its performance, this episode offers a structured, candid discussion to help you make sharper strategic decisions.The Kyero Pro Podcast is made for professional estate agents in the Spanish property market who want practical, commercially focused insights on lead generation, marketing, and growth.Advertise your properties on Kyero 👉 https://www.kyero.com/en/join
5 Feb 2026
Real Estate SEO in 2026 with Kevin Gibbons (Resignal) — What Works, What Doesn’t, and AI’s Impact
In episode 4 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson speak with Kevin Gibbons, CEO of Resignal, about the state of SEO in 2026. We discuss what works today, what no longer works, how AI and LLMs are changing search, and practical ways real estate agents can evaluate SEO proposals, set realistic goals, and allocate budgets. Who this episode is for- Real estate agencies (new and established) deciding how to invest in SEO and paid search- Marketers balancing brand, demand generation, and multi-channel search- Teams assessing the impact of AI and LLMs on organic visibilityNext episodeWe speak with an agent who built a business on Google Ads. We cover what works, what to avoid, and how to decide if Google Ads is right for your market.Get in touch with Kyero: https://www.kyero.com/en/join
30 Jan 2026
Understanding & Evaluating Portals for International Buyers in Spain
In this third episode of the Kyero Pro Podcast for estate agents in Spain who work with international buyers, Martin Dell (Co-founder of Kyero.com) and consultant Alfredo Bloy Dawson are joined by Eugenio Oliden, Commercial Director at Kyero.com to discuss property portals.
22 Jan 2026
Main Lead Sources for Agents in Spain Selling to International Buyers
In this second episode of the Kyero Pro Podcast -a 6-part series for estate agents in Spain who work with international buyers - hosts Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss the main lead sources available to agents in this market. They outline what works, what does not, and how to improve conversion through better follow-up and attribution. Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain.Get in touch with Kyero: https://www.kyero.com/en/join (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFiZS03U0ZNai1zUTM0bnYyT251bnRNaXRCQXxBQ3Jtc0tsQWpqUkRYOG8xYjA2VTUwVV9OclJnUk5nNXAweHhFQTJEV0tnZVcyd2RiX1JSVElrN2lrUm5TUV9HX3Zrem9iTW9HX3doT2tjMkR2MjJFWjNkTk9ZNVVBSUZ6ZWNxc2Flb3dQS2JoRVFBV1NjOTRwUQ&q=https%3A%2F%2Fwww.kyero.com%2Fen%2Fjoin&v=I18muUq9Ac4)
15 Jan 2026
Market Shifts for Estate Agents in Spain - SEO, Portals, AI and Leads
Welcome to the first episode of the Kyero Pro Podcast, a 6-part series for estate agents in Spain who work with international buyers. Host Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss how the market and marketing channels have evolved, what’s working now, and how agents can plan for the next phase.In this episode:- The evolution of portals, SEO and paid ads over 20+ years- Why lead generation is harder to measure in international markets- The impact of AI and changing Google dynamics on traffic and costs- International buyer trends across Spain’s coasts and islands- How agents can evaluate lead sources and build a durable pipeline- Why broad, consistent marketing outperforms short-term switches- The history of Kyero and lessons from past market cycles Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain.Get in touch with Kyero: https://www.kyero.com/en/join
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