L1NEUP DIGITAL provides entertainment industry professionals and fans with insights, educational entertainment, and actionable marketing strategies and tips.
Hosts and co-founders of L1NEUP DIGITAL Ross Gassman and Julio Marin, an entertainment focused digital marketing agency, look to share their experiences and entertainment marketing background through guest interview episodes.
So sit back, take a sip of whatever you have laying around, and enjoy L1NEUP DIGITAL.
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL
Website: L1NEUPDIGITAL.COM
Blog: L1NEUPDIGITAL.COM/blog-while-in-l1ne
Episode 6: Music Marketing Best Practices, How to Cut Through the Noise, and the Importance of Data with Amber Horsburgh
Joining us from Melbourne, Australia we welcome on Amber Horsburgh! Currently a music marketing consultant and writes about music & strategy in her newsletter called Deep Cuts. Her past life includes working at Downtown Records & Big Spaceship. Amber's worked with brands including Samsung, YouTube, AXE, Google Play, MTV, Sonos and Fred Segal, and artists such a as Chet Faker, Miike Snow, Cold War Kids, Mura Masa, and Smino.
More on Amber:
Twitter: @amberhorsburgh (https://twitter.com/AmberHorsburgh)
Subscribe: Deep Cuts Newsletter (https://us2.list-manage.com/subscribe?u=f0541c84182af8be2e2a9a627&id=6b07de7ce8)
Stay tuned for Ambers's marketing course for young managers coming out soon! Sign up to her newsletter to hear more.
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (https://anchor.fm/dashboard/episode/L1NEUPDIGITAL.COM)
We're all about sharing the strategies and resources that drive results so if you enjoyed the episode, please subscribe, rate, and share!
29 Jun 2020
Episode 5: Building Fanbases and Music Marketing with Brandman Network
Welcome to episode #5 of the L1NEUP DIGITAL Podcast
We have a great episode all about music marketing and building fan bases with Brandman Network and Contrabrand Agency (https://www.contrabrand.agency/) founders Sean and Kohrey.
Brandman Network has over 86k subscribers on YouTube where Sean and Kohrey share insightful strategies and tips to artists and managers looking to market new releases. At the agency they’ve helped artists such as 24kGoldn, Milli Smoke, and others gain huge traction on TikTok resulting in massive streaming success.
In this episode we discuss their thoughts on music marketing best practices and how to find success as an artist.
FOLLOW BRANDMAN NETWORK:
Instagram (https://www.instagram.com/brandmannetwork/)
Youtube (https://www.youtube.com/user/TheCK640)
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (https://anchor.fm/l1neupdigital/episodes/l1neupdigital.com)
Blog: L1NEUPDIGITAL.COM/blog-while-in-l1ne (https://anchor.fm/l1neupdigital/episodes/L1NEUPDIGITAL.COM/blog-while-in-l1ne)
15 Jun 2020
Episode 4: Creative Process, Story Telling, and Working with Major Artists with Music Video Director Michael Garcia
Welcome to episode #4 of the L1NEUP DIGITAL Podcast
We have yet another great guest on the show for you coming from Miami, FL that is director, writer, and music video magician Michael Garcia.
Although you may not be familiar with the man behind the plan, you’ve PROBABLY seen his work more than once on YouTube.
He’s done music videos for Kodak Black, Dillon Francis, Polo G, A Boogie with a Hoodie, Ally Brooke & Matoma, and most recently the MGK& Megan Fox Bloody Valentine video.
In this episode we discuss and hear Michael’s creative process when creating these videos, working with massively successful artists, some of his favorite moments.
CHECK OUT HIS MUSIC VIDEOS:
https://www.garciasvision.com/ (https://www.garciasvision.com/)
FOLLOW MICHAEL:
Instagram (https://www.instagram.com/garciasworld/)
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (l1neupdigital.com)
Blog: L1NEUPDIGITAL.COM/blog-while-in-l1ne (L1NEUPDIGITAL.COM/blog-while-in-l1ne)
26 May 2020
Episode 3: Early Adopting, Brand Building, and Better Fan Experiences with Louie La Vella
Brand builder, author, music marketer, and festival consultant Louie La Vella joins us on L1NEUP DIGITAL. Throughout his career Louie has been involved in many different things but most recently the creative marketing director for two major festivals Imagine Music Festival and Backwoods Music Festival as well as the owner of 105ive gaming.
We'll hear about Louie's impressive background and learn how putting content first build successful brands.
More on Louie La Vella
Louie's Instagram: @louielavella (https://www.instagram.com/louielavella/)
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (https://anchor.fm/dashboard/episode/L1NEUPDIGITAL.COM)
We're all about sharing the strategies and resources that drive results so if you enjoyed the episode, please subscribe, rate, and share!
17 May 2020
Episode 2: Concert Venue Marketing Pre and Post COVID with Greg Johnston from Fillmore Miami Beach
In this week's episode we’ll talk entertainment marketing shop with Fillmore Miami Beach Senior Marketing Manager, Greg Johnston. We'll get to hear his story rising through the ranks and how he got to the position he’s at today. We’ll discuss how venues in particular have been affected by COVID and what he thinks the future of live looks like being on the venue side.
We're all about sharing the strategies and resources that drive results for us so if you enjoyed the episode, please subscribe, rate, and share!
More on Greg Johnston
Greg's Instagram: @thoughtsandethics (https://www.instagram.com/thoughtsandethics/)
FillmoreMB Instagram: @fillmoremb (https://www.instagram.com/fillmoremb/)
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (https://anchor.fm/dashboard/episode/L1NEUPDIGITAL.COM)
26 Apr 2020
Episode 1: Digital Marketing Strategies to Grow Your Fan Base with Jesse Cannon
This week, we sit down with record producer, author, and manager Jesse Cannon to discuss digital marketing strategies to grow your fan base. In this episode we'll go dive into strategies and tactics Jesse's seen success with and get his opinion on what the current landscape of music marketing and what the future holds.
We're all about sharing the strategies and resources that drive results for us so if you enjoyed the episode, please subscribe, rate, and share!
More on Jesse Cannon
Books: Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With (http://processingcreativitybook.com/) & Get More Fans: The DIY Guide To The New Music Business (http://getmorefansbook.com/)
YouTube: Musformation (https://www.youtube.com/user/Musformation)
Instagram: @JesseCannon (https://www.instagram.com/jessecannon/)
Jesse's Release Checklist: Here (https://docs.google.com/spreadsheets/d/160YT4SmK9xWK4dDsupIc0Wrw7t452iLjVj8sM5m0_5I/edit?usp=sharing)
More on L1NEUP DIGITAL
Instagram: @L1NEUPDIGITAL (https://www.instagram.com/l1neupdigital/)
Website: L1NEUPDIGITAL.COM (L1NEUPDIGITAL.COM)
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