LabTalks: The Non-Fungible Podcast
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Podcast Overview
<p>LabTalks is the podcast for the people making infrastructure decisions in programmatic advertising.</p><p>Hosted by Ben Putley, CEO of Alkimi, each episode brings into the open the conversations the industry is having privately: where the money actually goes, what agentic AI means for media buying in practice, and what the supply chain needs to look like for the next era of advertising.</p><p>Guests include agency leads, publishers, founders, and technologists who are closest to where the industry is heading.</p><p>No vendor pitches. No recycled conference takes. Just the questions worth asking.</p>
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Publishing Since
7/5/2021
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Recent Episodes
October 23, 2025
Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds
<p>What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale. </p><p></p><p>They unpack: </p><p>1.How Walrus enables sustainable and permanent storage for ad data </p><p>2. Why verification and transparency, not just speed, are redefining AdTech </p><p>3. What “Advertising on the Fastest Blockchain” really means for the $750B industry </p><p>4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.</p>
August 15, 2025
Raoul Pal on LabTalks with Ben Putley | #LabTalks S4 EP10 | Raoul Pal
<p>Real Vision's Raoul Pal just EXPOSED the shocking truth about how Platforms have been extracting YOUR attention while you get NOTHING in return... </p><p>Former Goldman Sachs executive and macro investing legend Raoul Pal sits down with our CEO Ben Putley to reveal the dark secrets behind the $750 billion digital advertising industry and why blockchain technology like Alkimi's solution is about to change EVERYTHING. </p><p></p><p>In this eye-opening Lab Talks episode, we dive deep into why the current advertising model is fundamentally broken, how Big Tech corporations have amassed unprecedented power over our personal data, and the revolutionary shift happening right now that will transform how advertising works forever. </p><p>Raoul shares his incredible journey from running hedge fund sales at Goldman Sachs to predicting both the 2008 financial crisis and European debt crisis, ultimately leading him to discover Bitcoin and blockchain as the solution to systemic financial problems. Now, as founder of Real Vision, he's witnessing the same patterns in digital advertising that led to previous market collapses. </p><p>We explore the $100 trillion tokenisation thesis that's driving the next wave of crypto adoption, why institutional money is finally flowing into blockchain infrastructure, and how Alkimi's ALKIMI token represents the future of transparent, efficient digital advertising. </p><p></p><p>In this video, you'll discover: </p><ul><li>Why Google knows more about you than you think (the extent will shock you) </li><li>How AI agents are secretly destroying advertising effectiveness </li><li>The real reason your online ads keep getting more expensive yet less effective </li><li>Why paying users for their attention might not work the way you think </li><li>Raoul's prediction for crypto's path from $4 trillion to $100 trillion market cap </li><li>How blockchain rails will revolutionise financial settlement and advertising</li></ul>
June 27, 2025
Rebuilding Programmatic From Ground Up | #LabTalks S4 EP9 | Matt Wilke
Matt Wilke discusses the broken aspects of programmatic advertising and how blockchain technology offers potential solutions, in an interview with Ben Putley.
62 total episodes available
Recent guests on LabTalks: The Non-Fungible Podcast
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Matt Wilke
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Nicolas Cary
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Frequently asked questions
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- What is LabTalks: The Non-Fungible Podcast?
<p>LabTalks is the podcast for the people making infrastructure decisions in programmatic advertising.</p><p>Hosted by Ben Putley, CEO of Alkimi, each episode brings into the open the conversations the industry is having privately: where the money actually goes, what agentic AI means for media buying in practice, and what the supply chain needs to look like for the next era of advertising.</p><p>Guests include agency leads, publishers, founders, and technologists who are closest to where the industry is heading.</p><p>No vendor pitches. No recycled conference takes. Just the questions worth asking.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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