Lancaster University Marketing Podcast Series
Claim This Podcastby Lancaster University Management School
Podcast Overview
<p>This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic? </p>
Language
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Publishing Since
7/8/2020
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Recent Episodes
July 22, 2020
Consuming Kitsch?
<p>This podcast will introduce you to the <b>world of consumer behaviour</b> offering discussion of the consumption of kitsch. What is kitsch? Do we love it or hate it? You will learn about the history, etymology and theories of kitsch, unravelling why we consume kitsch and why kitsch allures us as consumers. Oh yeah! And you will learn a little about garden gnomes along the way too 😉! So sit back, relax and get ready to consume some kitsch. Enjoy!</p> <p>Dr. Leighanne Higgins is a Senior Lecturer in Marketing at the Lancaster University Management School. She teaches (advanced) Consumer Behavior on undergraduate and postgraduate Marketing degree programs and researches questions at the intersection of consumer behavior, religious practices and disability access barriers to the touristic marketplace.</p>
July 16, 2020
What are Marketers good for?
<p>What is the role of Marketing during the Covid-19 pandemic? How has the pandemic transformed our use and creation of consumption spaces? Josiane Fernandes invites you to reflect on the role of Marketing during the times of the pandemic and the need to actively engage in critical and innovative thinking.</p> <p><b>Josiane Fernandes </b>is a Lecturer in Marketing at Lancaster University Management School. She teaches on modules such as Introduction to Marketing, Business-to-Business Marketing and Strategic Marketing. </p> <p><br /></p>
July 8, 2020
Ethics and Marketing
<p>What do Nike, Volkswagen, Facebook, BP, Tiger Woods and Justin Bieber have in common? Join Dr. Felix Martin to find out. Dr. Martin invites you to jump into the shows of big corporations and consumers to explore key questions unlocking ethical dilemmas in marketing. What is moral licensing? How do we get companies to behave better? </p> <p>Dr. Felix Martin is a lecturer in Marketing at Lancaster University Management School. He teaches Global Marketing Management and researches questions at the intersection of ethics, sustainability and consumption behaviour. </p>
3 total episodes available
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- What is Lancaster University Marketing Podcast Series?
<p>This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic? </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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