It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird.
33 - Managing your Content Marketing Team remotely w/ Brooklin Nash
This week we talked with Brooklin Nash about how to manage a team remotely.
Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories.
Follow us at: @markekodigital
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Visit our website → www.markeko.com (https://www.markeko.com/)
28 Aug 2021
32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio
During this episode, Sara (https://www.linkedin.com/in/saralattanzio/) shared some valuable insights about branding:
🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.
🔥 A rebranding project takes time. Be patient and split project into more digestible ones.
🔥 How to manage opiniones when it comes to branding.
🔥 The process from research, interviews, building a team for a successful rebranding.
🔥 Great story on how they came up with the logo for 1plusX (https://www.linkedin.com/company/1plusx/)
About Sara Stella Lattanzio:
Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.
She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).
Connect with Sara here: https://www.linkedin.com/in/saralattanzio/
Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams (https://www.facebook.com/groups/fbexams)
Subscribe to our weekly newsletter → thelatest.markeko.com (https://thelatest.markeko.com/)Visit our website → www.markeko.com (https://www.markeko.com/)
21 Aug 2021
31 - Growing organic traffic from 0 to 80K visitors with SEO w/ Hassan Aanbar
During this episode, Hassan gave us some great insights:
🔥 SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels
🔥 You have to understand your unit economics with when it comes to analysis how to invest in SEO.
🔥 Fix your technical SEO first, then start publishing content.
🔥 Be ok in losing potential clients who will just give you a headache
🔥 Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy
About Hassan:
Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry.
He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads.
Specialized in eCommerce and International SEO.
Founder of Bright Leads Media: https://brightleadsmedia.com/
Follow us at: @markekodigital
Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams (https://www.facebook.com/groups/fbexams)
Subscribe to our weekly newsletter → thelatest.markeko.com (https://thelatest.markeko.com/)
Visit our website → www.markeko.com (https://www.markeko.com/)
Inside a recent episode
25 - How to use local PR for product launches w/ Mickie Kennedy
Published 5 Jul 2021 · Transcript excerpt
[…] They might be shy like me, but you know, feel free to reach out to them and just introduce yourself. You don't need a press release. You just have to have an idea and say, I'm doing this or I feel this topic is really interesting right now and I'd love to discuss how my company fits in as a local business. And if you're looking for TV or radio segments that you sometimes see cover businesses that are either like yours or the same type of size and they might be open, reach out to the producer or booker at those places. You can call and ask for the contact information for the producer or booker. […]
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