Laser Secrets

About Laser Secrets

Welcome to Laser Secrets—the podcast where laser science meets business strategy. Hosted by internationally trained laser specialist, medical aesthetician, educator, and business coach Jamie Thayer, Laser Secrets is designed for aesthetic providers who are ready to build thriving, profitable practices—not just perform great treatments. Each week, Jamie shares practical coaching, proven systems, and real-world strategies to help you grow with confidence. Whether you're launching your first laser service or scaling a multi-provider med spa, you'll discover actionable ideas you can implement immediately. Inside the episodes, you'll learn how to: • Build a luxury patient experience that creates loyal, lifelong clients • Master consultations that educate, inspire confidence, and convert • Market your practice consistently without feeling salesy • Increase retention, referrals, and recurring revenue • Strengthen leadership, team culture, and front desk systems • Confidently integrate technologies like Emerald Laser, Zerona, CLX, RF Microneedling, laser hair removal, tattoo removal, skin rejuvenation, and more • Implement proven systems that help your practice grow year after year This isn't just another clinical education podcast. It's where clinical excellence meets real-world implementation. Every episode is designed to help you think differently about your business, your patient experience, and your long-term success. Through signature Laser Secrets frameworks, weekly Quick Win episodes, deep-dive coaching conversations, and practical implementation strategies, Jamie shares the same proven principles taught inside the ROI Academy—helping providers work smarter, create exceptional patient experiences, and build businesses they truly love. At Laser Secrets, we believe: Technology doesn't build great practices. Systems do. Luxury is an experience—not a price point. Stop Explaining Treatments… Start Explaining Outcomes™. Small actions, done consistently, create massive growth. If you're ready to stop guessing, start implementing, and build a laser practice that stands out in today's aesthetic industry… Welcome to Laser Secrets. Let's grow together. 🚀

Publisher

Jamie Thayer, Brand|Sound Podcasts

Category

business · business

Language

en

Explicit

No

First episode

17 Mar 2025

Latest episode

8 Oct 2026

Latest episodes

22 episodes in the feed.

1. 

   8 Oct 2026

   Luxury Is Human: Jamie Thayer's Erchonia Expo Playbook for Aesthetic Practices

   What makes an aesthetic treatment feel luxurious? Jamie Thayer's answer has less to do with chandeliers and more to do with whether a client feels seen, understands what happens next, and knows the team is paying attention. Recorded in the medical room at Erchonia's 30th Anniversary National Laser Expo in Greenville, South Carolina, this episode of Laser Secrets brings you Jamie's presentation on building a thoughtful client experience around aesthetic laser services. Jamie shares how she and Dr. Stephanie Wautier grew Glow Laser Aesthetics from a two-person practice, starting with a Zerona Z6, into a larger team offering Emerald, Zerona VZ8, CLX, and other services. She walks through the systems behind that growth: coaching during treatment time, making booking easier, training every team member to explain outcomes in plain language, and collecting real client stories with permission. You'll also hear how Jamie uses her Secret Weapon Consultation Form to learn what a client wants before recommending a treatment, where she looks for appropriate additions to an existing service menu, and why her team practices guiding every inquiry toward a clear next step. The presentation ends with a short exercise you can take back to your practice. Identify one Monday move, put it on your calendar, and start there. Your Monday Move Take a few minutes to write down: Who are you already serving who might be interested in another appropriate service? What outcome are they asking for in their own words? Where could that service fit into your current menu and workflow? What is one part of their experience you could make easier or more personal? How will you tell them it exists? Circle one change and schedule when you'll make it. Important Note This presentation includes Jamie's practice experience, individual client examples, and discussion of treatment combinations and uses that may differ from a device's FDA-cleared indication. It is professional education and discussion, not a treatment protocol, a guarantee of results, or individualized medical advice. Providers should review current device labeling, training, patient suitability, and applicable professional requirements before adopting any approach discussed. Explore Erchonia Learn more about the technologies discussed in this presentation: Erchonia: https://www.erchonia.com/ CLX: https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/ Body-contouring laser lineup: https://www.erchonia.com/products/fat-loss-body-contouring/ Featured Resource: ROI Academy™ Knowing what you want to improve is one step. Building a system your team can use consistently is the next. ROI Academy™ is Jamie's provider business resource for putting consultation, marketing, team training, client experience, follow-up, and retention strategies into practice. Explore ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com Chapters 00:00 Welcome to the Erchonia Expo episode 01:07 Introducing Jamie Thayer 02:18 Jamie's presentation begins 04:52 What "luxury" means in aesthetics 07:48 Convenience, trust, and a consistent client experience 12:34 How Glow Laser Aesthetics began 13:06 Using treatment time to coach and connect 16:40 The system behind the practice's early growth 19:43 Measuring results and learning from clinical trials 21:48 Combining services in Jamie's practice 23:59 Getting permission to document real client stories 27:34 CLX and the demand for jawline treatments 34:23 Jamie's low-touch and high-touch approaches 38:12 Training a team to explain the next step 41:43 The Secret Weapon Consultation Form 44:45 Earning recommendations and capturing client stories 48:05 Five steps to integrate or refresh a service 50:55 The "Monday move" exercise 54:49 Recap: systemize the human experience 56:00 Audience Q&A

2. 

   1 Oct 2026

   Why CLX, Why Now? Joseph Zapolsky on Erchonia, Jawline Definition & the Future of Aesthetics

   Great technology is only the beginning. Recorded from Erchonia's 30-Year Celebration and National Laser Expo in Greenville, South Carolina, Jamie Thayer sits down with Joseph Zapolsky, International Sales Director for Erchonia Laser Company, for a conversation about the brand-new CLX and where aesthetic laser technology is heading. Jamie has been closely involved with CLX since Glow Laser Aesthetics served as an FDA clinical trial site nearly two years ago. Now that the technology is available to providers, she and Joseph talk about why demand for non-invasive jawline treatments is growing, what today's aesthetic client actually wants, and how providers can turn great technology into a service people understand, want, and return for. They also get into what makes CLX different from other aesthetic options, how easily it can fit into an existing treatment room and schedule, why implementation and provider support matter just as much as the device itself, and what Erchonia is building next to help practices succeed after the laser arrives. Because buying the technology is one step. Building the business around it is where the real work begins. Learn More About the Erchonia CLX The Erchonia CLX is an FDA-cleared, non-invasive aesthetic laser designed to improve the appearance of the submental, or under-chin, area. CLX combines 520 nm green and 405 nm violet laser wavelengths in a touchless, non-thermal treatment designed around short, 15-minute sessions with no procedural downtime. Learn about CLX: https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/ Explore Erchonia: https://www.erchonia.com/ Instagram: https://www.instagram.com/erchonia/?hl=en Providers interested in CLX, Emerald, Zerona, or other Erchonia technologies can also use Erchonia's website to request information and connect with a representative. Important Note This episode includes discussion of clinical observations, provider experiences, emerging applications, and some uses or potential benefits that may extend beyond a device's specific FDA-cleared indication. The CLX is FDA-cleared for non-invasive aesthetic treatment to improve the appearance of the submental area. Individual results vary. Any discussion of additional or off-label applications should not be interpreted as an FDA-cleared claim, medical advice, or a guarantee of results. Featured Resource: ROI Academy™ Great technology does not automatically create a great business. That is exactly why Jamie created ROI Academy™, the Provider Success Ecosystem™ for Zerona, Emerald, and CLX providers who want a clear roadmap for turning their technology into a thriving, profitable practice. Inside ROI Academy™, Jamie shares the real-world systems and strategies behind the success of her own practice, including: CLX launch and implementation Consultation conversion Client acquisition Marketing and messaging Team training Follow-up systems Rebooking and retention Client experience Referral generation Leadership and operations Revenue optimization Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing Advanced Systems Activations. As discussed in this episode, Jamie and Erchonia are also working together on additional provider-support initiatives designed to help practices succeed beyond the initial device training. Where Device Training Ends & Real Business Growth Begins. Join ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook Community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Follow Laser Secrets on Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com

3. 

   23 Sept 2026

   The Aesthetic Mindset Shift Part 3: Stop Marketing From Your Expertise

   You know the science. You understand the technology. You can explain the wavelengths, mechanisms, physiology, research, and exactly why a treatment works. But is that what your prospective client wants to hear first? In Part 3 of the Aesthetic Mindset Shift, Jamie Thayer challenges providers to change the order of the conversation. Your client may not be searching for photobiomodulation. She may be searching for: "I want my jawline back." "I want my jeans to fit better." "I want clearer skin." "I want to feel confident in pictures again." That does not make the science less important. It means the desire gets their attention, your expertise builds their trust, and the results build the relationship. Jamie explains why providers coming from medical, chiropractic, wellness, and clinical backgrounds can accidentally make their own expertise the center of their marketing, and how to translate that expertise into language that actually matters to the person on the other side. Because good marketing is not about becoming louder. It is about becoming more relevant. This Week's Quick Win: The Desire First Test Choose one treatment you want to grow and find the last piece of marketing you created for it. Then ask yourself: 1. What am I explaining? Are you leading with features, mechanisms, technology, or clinical terminology? 2. What does my client actually want? Write it in their language, not yours. Think about what they would actually type into Google. 3. Can I change the order? Rewrite the message with the desire first and let your expertise support it. Then read both versions out loud. Which one would make someone who knows absolutely nothing about your technology stop and think: "That's for me." One treatment. One message. One rewrite. You do not need to rebuild your entire marketing strategy this week. Just practice changing the order. Featured Resource: ROI Academy™ If this episode made you realize that your marketing may be leading with too much expertise and not enough client desire, ROI Academy™ helps you turn that realization into an actual system. ROI Academy™ is the Provider Success Ecosystem™ for aesthetic, wellness, laser, body contouring, chiropractic, and medical spa professionals who want practical implementation support for: Marketing and messaging Consultation conversion Client experience Follow-up Rebooking and retention Referral generation Team consistency Leadership and operations Revenue optimization Business systems Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing Advanced Systems Activations. Because recognizing the shift is only the beginning. The real work is implementing it throughout your business. Where Device Training Ends & Real Business Growth Begins. Join ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook Community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Follow Laser Secrets on Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

68,371

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

9 ratings

Podcast Authority Score: 57 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

76

Engagement

32

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Based on episode analysis; this does not confirm that the show is currently accepting guests.

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