If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.
Lash Biz 101
Claim This Podcastby Erica Wilson
5.0(3 reviews)
12 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
Podcast Overview
If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.
Language
🇺🇲
Publishing Since
1/21/2023
1 verified contact email on file for Lash Biz 101
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Recent Episodes
December 1, 2025
Ep. 12, Pricing Strategies - Pt. 5, "Factor In Time"
<p><strong>Struggling to price your lash services with confidence?</strong> In this episode of Lash Biz 101, I break down how to <strong>factor in your time</strong> so you can charge your worth, avoid burnout, and grow a profitable lash business.</p><p>Discover how to set your <strong>hourly rate as a lash artist</strong>, price classic and volume lash sets accurately, and stop undercharging for the time you spend prepping, cleaning, and consulting. I also share how to create a strong <strong>no-show and cancellation policy</strong> that protects your income and keeps your schedule full of committed clients.</p><p><br></p><p>This episode is perfect for:<br>✔️ Lash artists wanting to raise prices<br>✔️ New lash techs building their lash menu<br>✔️ Lash business owners who feel overworked but underpaid<br>✔️ Anyone growing a lash business or wanting more consistent income</p><p><br></p><p>You’ll learn:<br>✨ How to calculate lash service pricing based on time<br>✨ How long classic, hybrid, and volume sets should take<br>✨ The hidden time you’re forgetting to charge for<br>✨ How to enforce policies without feeling guilty<br>✨ The mindset shift from “busy lash tech” to “profitable lash CEO”</p><p>If you’ve ever felt unsure about your pricing, overwhelmed with your schedule, or afraid to charge what your services are worth — this is the episode you need.</p><p><br></p><p>➡️ <strong>Click play to learn how to price like a true lash business owner and value your time with confidence.</strong></p><p><br></p><p><strong>💎</strong></p><p>-Lash Artist, are you struggling with lash retention? Are your clients coming back way to soon for fills? Are you loosing clients due to poor lash retention? Is your business being affected because clients aren't returning? Let me help you! </p><p>Download my ebook "Mastering Lash Retention" gives you all the tips, knowledge, and product recommendations the lash industries top lash artists use to grow their business. </p><p>Download your ebook now <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGdCc2xWU1BzTndGQXE0XzZKUHFhalRYdTgxd3xBQ3Jtc0tsVU9XRExYZUtmc1ljYWFaNzFrcDIzQ0JQTlZyY0pCUFRxSjZjdWY5ZjFnVFc1VlBCLTFWajZEdk0yVFBpZnpLTzFDVm42YUhLUy1qTHdVbmRaTHNtMGltWGIwa19IQkFYOUN6aHJvQVg5aTl4SlBDdw&q=https%3A%2F%2Fstan.store%2Flashbiz101%E2%81%A0%E2%81%A0&v=lIOOsq6lluw" target="_blank" rel="ugc noopener noreferrer">https://stan.store/lashbiz101</a></p><p>-Looking for lash retention products that actually work? Check out Boudoir Beauty's "Lash Retention Collection" that has every product you need to aid you in getting the best retention for your clients. This is the only site geared towards lash retention. </p><p>Check it out now <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjk1NmhqUzVpalBIRnM2Snp0R1p4V0NwMDZ0QXxBQ3Jtc0ttRVczV1pNaHg1d1Z6MHJtS3N6aDl4bWtRTDA0Z1gxVGlkdlFFaXQtYkhPYUdZc2EyejVXLW5iTXRLTzZNVlFzTGxlQ3lndUJLYVRJb1lOSkhvd0hDUXMyTmxOUjFjQW5aVDhRQ29ja2lDZVNLU0NEZw&q=https%3A%2F%2Ftheboudoirbeauty.myshopify.com%2F%E2%81%A0%E2%81%A0&v=lIOOsq6lluw" target="_blank" rel="ugc noopener noreferrer">https://theboudoirbeauty.myshopify.com</a></p><p>Also, I would love it if you would leave a comment or email me at thelashbiz101@gmail.com with your thoughts and I'll share it on my next episode, so be sure to leave your social handle.</p><p>By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well!</p><p>Follow me on @lashbiz101 everywhere (Instagram/TikTok/Threads/Fbook/YouTube), and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com</p><p>Til' next time, byeee!🫶🏽</p>
October 12, 2025
Ep. 11, Pricing Strategies - Pt. 4, "Tiered Pricing vs. Niche Pricing"
<p>In this episode, we’re diving deep into one of the most important decisions every lash artist faces — how to price your services. Should you offer a tiered pricing menu with classics, hybrids, and volume sets at different price points? Or should you niche down and focus on one signature style to position yourself as the go-to expert?</p><p>We’ll break down the pros and cons of both strategies, share real-world examples of lash artists who’ve succeeded with each approach, and explore how to make sure your pricing reflects your skill, time, and brand vision. You’ll also learn how to avoid getting stuck with clients who only book your lowest-priced sets, and practical tips for building a menu that attracts your ideal clientele — while keeping your profits healthy.</p><p>If you’ve ever felt unsure about how to price your lash services or wondered which model will help your business grow, this episode will give you the clarity and confidence to choose the path that fits you.</p><p>💡 <strong>What You’ll Learn:</strong></p><ul><li><p>The difference between tiered and niche pricing</p></li><li><p>How to decide which approach aligns with your goals</p></li><li><p>Real-world examples of both pricing strategies</p></li><li><p>How to encourage clients to upgrade to higher tiers</p></li><li><p>Ways to protect your time, energy, and profitability</p></li></ul><p>✨ Tune in to discover which pricing strategy can help you build a sustainable, profitable, and passion-driven lash business.</p>
September 24, 2025
Ep. 10, Pricing Strategies - Pt. 3, "Positioning Your Brand" 🎯
<p>Are you charging like a beginner when your skills are already mid-tier or even premium? In this episode, we’re diving deep into one of the most important — yet overlooked — parts of your lash business: <strong>brand positioning.</strong></p><p>How you position yourself in the lash market doesn’t just impact your prices, it also determines the type of clients you attract, the way your business is perceived, and how far you can grow.</p><p>Here’s what you’ll learn in this episode:<br>✨ The difference between entry-level, mid-tier, and premium positioning<br>✨ How to figure out where your lash brand truly belongs in the market<br>✨ Why cheap pricing attracts bargain hunters, while premium pricing attracts dream clients<br>✨ How to confidently raise your prices as your skills, reputation, and demand grow</p><p>Whether you’re a new lash artist just starting out, or an experienced tech ready to step into your premium era, this episode will give you the clarity and confidence you need to position your brand the right way.</p><p>👉 Hit play now and discover how to stop competing on price and start building a lash business that attracts the clients you really want!</p><p>Don't forget to follow on TikTok and Instagram @lashbiz101 for lash tip, techniques, and product recommendations</p>
12 total episodes available
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Frequently asked questions
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- What is Lash Biz 101?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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