Lash Logic

About Lash Logic

Lash Logic is the mentorship every beauty professional wishes they received after graduation. Each episode combines beauty science, business strategy, and real-world experience to help you build a career with confidence, intention, and systems that last. michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast)

Publisher

Michelle Bong

Category

business · education

Language

en

Explicit

No

First episode

31 May 2026

Latest episode

25 Oct 2026

Latest episodes

9 episodes in the feed.

1. 

   25 Oct 2026

   Look at your calendar in 15 min intervals

   It was either get it done or nothing at all. Which left me pushing it to “tomorrow or next time” every single day. It is crazy that most of the time the answer is right in front of you. Everything is just another point of view as long as you are willing to accept it as your new truth. Once i looked at time as “okay, i have 15 mins what can i do” if create so much more freedom and I felt more accomplished than ever, because it beats not doing it at all. Get full access to Lash Logic at michellebong.substack.com/subscribe (https://michellebong.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

2. 

   29 Jul 2026

   Your Client's Skin Gets Laminated Too

   There are moments in your career when one simple observation changes the way you see a service forever. For me, one of those moments came while thinking about brow lamination. Like most artists, I used to focus almost entirely on the brow hair. Was the direction correct? Would the hairs hold their new shape? Was the lift even? Did the client leave with the soft, brushed-up brows she was hoping for? Those questions still matter. But over time, I realized I was overlooking something that had been there all along. The skin. Unlike a lash lift, where the lashes are wrapped onto a silicone shield and the solutions are carefully applied to the hair, brow lamination takes place directly on the skin. Every solution passes through the brows while coming into contact with the skin beneath them. That may sound obvious, but I don’t think our industry has always treated it that way. For years, the conversation around brow lamination was dominated by the finished result. Which system processed faster? Which one created the strongest hold? Which one delivered the fluffiest brows? Those are reasonable questions. But they are incomplete. A client doesn’t only experience the brows she sees in the mirror. She experiences the treatment. She notices whether the skin feels comfortable while the products are processing. She notices if there is lingering redness when she gets home. She notices if the area feels tight, dry, itchy, or irritated the following day. And when it’s time for her next appointment, those memories become part of how she judges the service. As artists, we often think our work ends when the client leaves the studio. In reality, part of the appointment continues long after we clean our station. That is why I believe skin assessment deserves the same attention as hair assessment. Before I think about processing times or the final shape, I want to know what the skin is telling me. Is it healthy? Is it already red before we begin? Has the client recently started using retinoids or exfoliating acids? Are there cuts, eczema, psoriasis, or active irritation in the treatment area? These aren’t obstacles that stop us from creating beautiful brows. They’re observations that help us make better clinical decisions. The beauty industry is changing. Consumers are reading ingredient labels. They’re asking better questions. They’re paying closer attention to skin health than ever before. As professionals, our education should evolve with them. This reminds me of how the lash lift industry matured over the years. At first, the conversation revolved around one thing. How much lift can we create? Eventually, artists began asking different questions. What is happening inside the hair fibre? How much of the lash is actually being processed? How can we achieve beautiful results while preserving the integrity of the natural lash? Those questions changed the industry. I believe brow lamination is beginning the same journey. The future isn’t simply about stronger products or faster processing. It’s about understanding ingredients. Understanding skin. Understanding why one client may tolerate a formula beautifully while another experiences irritation. Most importantly, it’s about recognizing that the skin deserves just as much respect as the hair growing from it. The best brow artists don’t only evaluate the hairs they can style. They evaluate the entire treatment area before deciding how to proceed. Because beautiful brows are only part of the outcome. Healthy, comfortable skin is part of the result too. That may not be the first thing your client notices. But it may be the reason she feels confident enough to come back. As our industry continues to evolve, I hope we stop asking only, “How well did the brows lift?” And start asking another question. “How well did we care for everything underneath them?” Because that’s where science becomes good artistry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   27 Jul 2026

   More Clients Will Not Fix a Business That Cannot Keep Them

   Almost every beauty professional has said it at some point. “I just need more clients.” It makes sense. Every business needs new people to discover it. If nobody knows your studio exists, there is no one to fill the appointment book. But attracting a client is only the first step. The real growth begins after they book. When I first opened my studio, so much of my attention was focused on getting people through the door. I wondered whether I should advertise more, post more often, offer a promotion, or hand out business cards. Those things mattered because I needed people to find me. But as the business grew, I began noticing that getting a booking was not the same as building a client base. A new client can fill one appointment. A returning client can help build an entire business. The Appointment Begins Before the Service A client starts forming an opinion of your business before they ever sit in your chair. Was your booking process easy to understand? Could they quickly find your availability, pricing, location, and policies? Did they know how to prepare for the appointment? Did they receive a confirmation and clear instructions before arriving? These details may seem small, but together they create trust. When the process feels confusing, the client may arrive uncertain or frustrated. When everything feels organized, they can relax before the service has even started. That first impression becomes part of the experience they remember. Technical Skill Is Only One Part of Retention Your technique matters. Clients expect a professional service and beautiful results. But technical skill alone does not always create loyalty. Clients also remember how they felt inside your space. Were they welcomed when they arrived? Did the appointment begin on time? Did you listen to what they wanted? Did you explain the service in a way they could understand? Did they feel comfortable asking questions? Did the experience feel thoughtful from beginning to end? A client may not understand every technical detail behind the service, but they understand whether they felt cared for. That feeling often determines whether they return. Rebooking Should Not Be Left to Chance Many artists finish a beautiful service, take photos, collect payment, and assume the client will remember to book again. But clients are busy. Their next appointment may not be at the top of their mind once they leave the studio. A simple rebooking system helps remove that uncertainty. Before the client leaves, explain when their next appointment should happen and offer to reserve it while they are already there. This is not about pressuring someone into another appointment. It is about making the next step easy. The same applies to follow up messages, aftercare instructions, appointment reminders, and check ins. These systems help clients feel supported while keeping your business connected to them between visits. Retention Creates More Than Repeat Appointments A returning client brings more value than another booking on your calendar. Over time, they begin to trust you. They become more comfortable trying new services. They purchase products you recommend. They talk about their experience with people they know. One happy client can introduce your studio to a sister, coworker, friend, or family member. Those referrals often arrive with trust already built because someone they know has recommended you. This is how a business begins growing without depending entirely on social media or constant promotions. Your clients become part of your marketing. Look at the Entire Client Journey Retention is not created by one perfect appointment. It is built through the small moments that happen before, during, and after every visit. It is the booking link that works. The clear confirmation message. The warm greeting. The comfortable appointment. The thoughtful consultation. The rebooking conversation. The follow up afterward. Each moment gives the client another reason to trust your business. When those moments work together, a stranger can become a returning client. A returning client can become a regular. A regular can become someone who recommends your studio without being asked. That is where long term growth begins. A Better Question to Ask Instead of only asking, “How can I get more clients?” ask yourself: “If someone booked with me tomorrow, what would make them want to come back?” Then walk through your business from the client’s point of view. Look at how they find you, how they book, what they experience when they arrive, and what happens after they leave. New clients are still important. But getting them through the door is not the finish line. It is the starting line. The businesses that grow are not only good at attracting attention. They create experiences, relationships, and systems that make clients want to stay. Listen to this episode of Lash Logic, for a closer look at the lesson that changed the way I thought about growing my studio. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

4. 

   21 Jul 2026

   Stop Looking for More Clients. Start Looking for the Leak.

   Every beauty professional has probably said it at some point: “I just need more clients.” But what if that’s not actually the problem? In this episode of Lash Logic, we explore one of the biggest mindset shifts that can change the way you build your business. Instead of immediately looking for more bookings, we’ll talk about why learning to diagnose the real problem is often the difference between constantly chasing growth and creating a business that grows with intention. If you’ve ever felt like you’re working harder than ever but still not seeing the results you expected, this conversation is for you. In this episode you’ll discover: * Why “more clients” isn’t always the solution. * The mistake many beauty professionals make when business slows down. * How asking better questions leads to better business decisions. * Why sustainable growth starts with understanding the real problem. 🎙 Continue your learning: Explore The Booked & Retained Studio Blueprint and The Lash Business Manual for practical frameworks and strategies to help you build a stronger beauty business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

5. 

   19 Jul 2026

   Why Being Great at Lashes Isn't Enough

   If you’ve ever looked at another artist and wondered why their calendar stays full while you’re working just as hard, this conversation is for you. The truth is, most beauty professionals don’t struggle because they lack talent. They struggle because they were never taught how to build the business behind the chair. In this episode, I share one of the biggest mindset shifts that changed the way I approached my own business: understanding that talent attracts clients, but systems keep them coming back. We’ll explore why certifications alone aren’t enough, why great results don’t automatically create growth, and how asking better questions leads to better businesses. If you’re ready to stop relying on guesswork and start building with intention, you’re in the right place. In this episode you’ll discover: • Why talent isn’t enough to build a successful beauty business. • The biggest lesson beauty education often leaves out. • How successful studios think differently. • The simple mindset shift that changes every business decision. This week’s reflection If someone looked at your business from the outside, would they say your biggest strength is your talent... or your systems? Thank you for listening to Lash Logic. If this episode resonated with you, consider subscribing so you don’t miss the next conversation. Next week, we’ll explore the four systems every successful beauty business relies on and how one weak system can quietly hold back your entire business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

6. 

   17 Jul 2026

   The Science Behind Building a Beauty Business

   In this episode of Lash Logic, we introduce a new chapter for the podcast. While we'll continue exploring beauty science, we're also diving into the science behind building a successful beauty business. From attracting clients and creating systems to pricing, marketing, and leadership, this season is designed to help artists build a business that's as strong as their technical skills. Lash Business, Beauty Business, Lash Artist, Brow Artist, Entrepreneurship, Small Business, Marketing, Client Experience, Lash Education, Lash Logic Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

7. 

   9 Jun 2026

   Korean Lash Lift vs Traditional Lash Lift: What's Actually Different?

   True or False? Common Lash Lift Myths Explained Korean lash lifts. Traditional lash lifts. Cysteamine. Thioglycolate. These are some of the most talked about topics in the lash industry right now, but they're also some of the most misunderstood. In this episode of Lash Logic, we're separating fact from fiction and breaking down the science behind some of the most common lash lift beliefs. In This Episode Are Korean lash lifts and cysteamine the same thing? Many artists assume Korean lash lifts automatically use cysteamine and traditional lash lifts automatically use thioglycolate. The reality is that technique and chemistry are two separate decisions. Learn the difference between how a lash is positioned and the chemistry used to reshape it. Does the Korean technique create less keratin breakdown? This is one of the biggest misconceptions in lash lifting. We discuss why bond reduction is necessary for any lash lift to work and why the real conversation should focus on application area, timing, and chemistry rather than technique labels. Is cysteamine gentler than thioglycolate? Generally speaking, yes. But not because of the technique it's paired with. We explore how cysteamine and thioglycolate interact differently with the lash fiber and why understanding chemistry helps artists make more informed decisions. Can you use cysteamine with a traditional lash lift? Absolutely. Discover why technique and chemistry don't need to be linked together and how separating those decisions allows for more customized services. Key Takeaways • Korean and traditional describe technique, not chemistry. • Cysteamine and thioglycolate are reducing agents that soften bonds inside the lash fiber. • A successful lash lift requires the right amount of bond reduction, not the least amount. • Application area, processing time, and chemistry all influence the final result. • Understanding the science behind lash lifts leads to more consistent and predictable outcomes. Lash Logic Lesson Technique determines how the lash is positioned. Chemistry determines how the bonds are changed. When artists understand the difference between the two, they gain more control over their results and can make decisions based on science rather than assumptions. If you enjoyed this episode, subscribe to Lash Logic for more bite sized lessons that help lash and brow artists understand the science behind the services they perform every day. #LashLogic #LashLift #KoreanLashLift #TraditionalLashLift #Cysteamine #Thioglycolate #LashScience #BeautyScience #LashArtist #LashEducation #LashLiftTraining #LashAndLearnOnTheGo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

8. 

   4 Jun 2026

   Lash Logic: Creating Your Best Lift

   In this episode of Lash Logic, we explore the foundation of lash lift design: rod apex, lash length, and eye shape. Learn how rod shape influences the final lift, why lash length determines rod size, and how understanding eye shape helps create balanced, customized results. Discover why the best lash lifts aren't created by following charts, but by understanding the architecture behind the design. Join Our Free Community Lash & Learn On The Go doesn't end when the episode is over. Join our free Lash Artisan Community on Skool to connect with fellow artists, ask questions, access additional education, and continue building your knowledge of beauty science, ingredients, techniques, and business growth. https://www.skool.com/lashartisan/about (https://www.skool.com/lashartisan/about) We're building a space where artists can learn together, share experiences, and grow with confidence. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

9. 

   31 May 2026

   Step 2 Explained: The Science Behind Lash Lift Stabilization

   Step 2 Explained: The Science Behind Lash Lift Stabilization Welcome to the first episode of Lash Logic, your bite sized beauty science podcast for lash and brow artists. In this episode, we break down the role of Step 2 in a lash lift, often referred to as the setting or neutralizing solution. While many artists focus heavily on Step 1, understanding what happens during Step 2 is essential for creating healthy, long lasting results. In This Episode You'll learn: • What Step 2 actually does inside the lash • How oxidation helps stabilize the new shape • Why Step 2 is typically shorter than Step 1 • How visual assessment can guide processing • Why you should avoid disturbing the lashes during Step 2 • How different lifting methods can influence the role of Step 2 • The difference between creating a lift and stabilizing a lift • Why ingredient awareness matters • Why sodium bromate is prohibited in Canada and the European Union Key Takeaways Step 1 softens the bonds within the lash, allowing the hair to be reshaped. Step 2 helps reconnect those bonds in their new position through oxidation, allowing the lash to maintain its lifted shape after the shield is removed. A general guideline is that Step 2 is often approximately 3 to 4 minutes shorter than Step 1, although processing times will vary based on the system, lash condition, and manufacturer instructions. Visual assessment is just as important as timing. Many setting solutions develop a slight glaze or sheen during processing, indicating active oxidation. Once Step 2 has been applied, avoid unnecessary manipulation of the lashes. Excessive movement can interfere with even stabilization. In some Korean lifting methods, lashes may be repositioned after Step 1 before Step 2 is applied. In these cases, Step 2 helps lock in the newly created shape. The purpose of Step 2 is not to create more lift. Its role is to stabilize and support the lift that has already been achieved. Ingredient Spotlight: Sodium Bromate Sodium bromate is prohibited in cosmetic products in both Canada and the European Union due to safety concerns. Regulatory agencies have identified potential health risks associated with sodium bromate, including concerns regarding carcinogenicity. Because safer alternatives are available, this ingredient is no longer permitted in cosmetic formulations within these regions. As beauty professionals, understanding ingredient labels is an important part of providing safe and informed services. Artist Reminder Beautiful lash lifts are not created by chance. They are created through an understanding of chemistry, timing, observation, and technique. The more you understand the science behind each step, the more predictable, consistent, and healthy your results become. Connect With Us Enjoyed this episode? Join Our Free Community Lash & Learn doesn't end when the episode is over. Join our free Lash Artisan Community on Skool to connect with other artists, access additional education, participate in discussions, and build your knowledge of beauty science, ingredients, techniques, and business growth. We're building a space where artists can learn together, ask better questions, and grow with confidence. Join us:https://www.skool.com/lashartisan/about (https://www.skool.com/lashartisan/about) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellebong.substack.com (https://michellebong.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

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Spotify

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