Podcast thumbnail for Latina CEO Identity

Latina CEO Identity

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by Liz Fernandez, Business Coach for Therapists

4.9(38 reviews)
191 episodes
Updated Daily
Accepts GuestsHas Sponsors
74

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
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Quality96
Social94
YouTube0
Engagement82

Podcast Overview

Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, step into their business owner identity, and create more freedom, options, and wealth in their lives. New episodes every week. Find Liz on Instagram @thelizfernandez www.thelizfernandez.com/podcast

Language

🇺🇲

Publishing Since

6/8/2022

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74

Podcast Authority

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Social94
YouTube0
Engagement82
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15 minutes
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Every 8 days

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Recent Episodes

Episode thumbnail for Ep 154. How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries

May 15, 2026

Ep 154. How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries

<h1>How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries</h1> <hr /> <p>If you've been posting carousels on Instagram but they're not leading to DMs or consultation requests — this episode is going to change how you structure them.</p> <p>In this episode, Liz Fernandez breaks down the exact carousel structure that has consistently brought her private pay client inquiries directly from Instagram. Most therapists are already posting carousels, but the way they're structured often doesn't lead someone to reach out ready to work with you. Teaching-based carousels like "5 tips for anxiety" or "3 ways to manage stress" can be helpful — but they don't make someone think, this is the therapist I want to work with.</p> <p>The carousels that generate inquiries start somewhere different. They start by helping your ideal client feel deeply seen — before they've ever booked a call.</p> <hr /> <h2>In This Episode You'll Hear:</h2> <ul> <li>Why most therapist carousels don't lead to client inquiries — and what to do instead</li> <li>A 7-step carousel structure that consistently converts followers into private pay clients</li> <li>How to use your content to build trust before a consultation even happens</li> <li>Why helping someone feel seen is more powerful than teaching them something new</li> <li>How to invite the next step at the end of a carousel without feeling salesy</li> </ul> <hr /> <h2>This Episode Is For You If:</h2> <ul> <li>You're a therapist or coach posting carousels but not getting inquiries from them</li> <li>You want a clear, repeatable content structure that actually attracts private pay clients</li> <li>You're ready to stop creating content that educates and start creating content that converts</li> <li>You want Instagram to consistently bring ideal clients to your practice</li> </ul> <hr /> <h2>The 7-Step Carousel Structure That Converts:</h2> <ol> <li><strong>Call out a symptom</strong> — name something your ideal client is noticing in their day-to-day life</li> <li><strong>Describe their experience</strong> — paint a picture of the small things they're noticing, the thoughts they're having, the worries that come up</li> <li><strong>Name the belief</strong> — name what they think is happening or what they assume the problem is</li> <li><strong>Introduce a reframe</strong> — show them that what they think the problem is might not be the real problem</li> <li><strong>Introduce your framework or process</strong> — give them a glimpse into how you help people solve this</li> <li><strong>Share proof</strong> — include a short client story or experience that makes the transformation feel real</li> <li><strong>Invite the next step</strong> — invite them to send a message, comment a keyword, or learn more about working with you</li> </ol> <p>When someone reads a carousel structured this way, they don't just learn something — they feel understood. And that's what leads to inquiries.</p> <hr /> <h2>Keywords:</h2> <p>Instagram carousels for therapists, how to get private pay clients on Instagram, therapist Instagram content strategy, carousels that convert, Instagram marketing for therapists, how to get therapy clients from Instagram, private pay client inquiries Instagram, therapist content strategy, six figure therapist, grow private practice online</p> <hr /> <h2>Work With Liz</h2> <p><strong>The 90-Minute Content Intensive</strong> Ready to get clear on your niche, optimize your Instagram profile, and build the foundation that turns profile visitors into client inquiries? In this one-on-one intensive, Liz personally helps you set up your Instagram so it works like a client-attracting platform — simply and strategically. Book Your Intensive → <a href= "https://hello.dubsado.com/public/appointment-scheduler/6a03631e48908760ac0e1f3e/schedule"> https://hello.dubsado.com/public/appointment-scheduler/6a03631e48908760ac0e1f3e/schedule</a></p> <p><strong>Private Coaching</strong> If you're looking for personalized, ongoing support to grow your private pay practice using Instagram, private coaching might be the right fit. Liz works with a small number of therapists and coaches who are ready to go all in. Explore Private Coaching → <a href= "https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule"> https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule</a></p> <p><strong>Six Figure Therapist Collective</strong> The group program for therapists and coaches who want Instagram to consistently bring private pay client inquiries. Inside, you'll work on niche positioning, content that converts, and building a system that generates inquiries year round — in the simplest way possible. Join the Waitlist → <a href= "https://thelizfernandez.com/sixfiguretherapist">https://thelizfernandez.com/sixfiguretherapist</a></p> <p><strong>Six Figure Scaled — Mastermind Waitlist</strong> For therapists and coaches who are ready to move beyond one-on-one and build group offers. If you're thinking about your next level, get on the waitlist now. Join the Six Figure Scaled Waitlist → <a href= "https://thelizfernandez.com/6fswaitlist">https://thelizfernandez.com/6fswaitlist</a></p> <p><strong>Free Resource: 30 Hooks Guide</strong> Not sure how to start your reels or captions? Grab Liz's free 30 Hooks Guide — 30 proven hooks designed specifically for therapists and coaches to stop the scroll and attract the right clients. Download the Free Guide → <a href= "https://thelizfernandez.com/freebie">https://thelizfernandez.com/freebie</a></p> <hr /> <h2>Connect With Liz</h2> <p>Instagram: https://www.instagram.com/thelizfernandez.co/ Website: <a href= "https://thelizfernandez.com/">https://thelizfernandez.com/</a></p> <hr /> <p>If this episode helped you think differently about your Instagram content, share it with a therapist or coach who needs to hear it. And make sure you're following the podcast — in the next episode, we're breaking down how Instagram Stories can turn followers into consultation calls.</p>

Episode thumbnail for EP 153. The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries

May 15, 2026

EP 153. The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries

<h1>The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries</h1> <hr /> <p>If you've been posting reels consistently but still not getting DMs or consultation requests — this episode is going to shift how you think about your content.</p> <p>In this episode, Liz Fernandez breaks down why most therapists aren't getting client inquiries from Instagram Reels and what to do instead. The problem isn't the algorithm. It's the type of content being created. Most therapists are using reels to educate — sharing tips, explaining mental health concepts, providing helpful advice. And while that content has value, it doesn't create the moment that leads to inquiries.</p> <p>The reels that generate client inquiries do something different. They create recognition. They help the right person see themselves in the content.</p> <hr /> <h2>In This Episode You'll Hear:</h2> <ul> <li>Why educational reels aren't converting into client inquiries</li> <li>The three elements that make a hook stop the scroll: identity, relatability, and specificity</li> <li>How one reel reached over 1 million views and brought in new clients — and exactly why it worked</li> <li>How one of Liz's clients shifted her content strategy and gained 108 ideal new followers and multiple inquiries from a single reel</li> <li>Why recognition-based content is the key to attracting private pay clients on Instagram</li> </ul> <hr /> <h2>This Episode Is For You If:</h2> <ul> <li>You're a therapist or coach posting reels but not getting DMs or consultation requests</li> <li>You want to understand what actually makes Instagram content convert into client inquiries</li> <li>You're ready to stop posting and hoping — and start creating content with intention</li> <li>You want private pay clients finding you through Instagram consistently</li> </ul> <hr /> <h2>Key Takeaways:</h2> <p>The three elements of a hook that converts:</p> <ol> <li><strong>Identity</strong> — signal clearly who the content is for</li> <li><strong>Relatability</strong> — name an experience your ideal client recognizes instantly</li> <li><strong>Specificity</strong> — paint a specific picture that stops the scroll (not "crowded places overwhelm me" — "Costco on a Sunday")</li> </ol> <p>When someone feels understood by your content, they are far more likely to reach out. That is the power of recognition-based content.</p> <hr /> <h2>Keywords:</h2> <p>Instagram reels for therapists, how to get therapy clients on Instagram, private pay clients Instagram, therapist Instagram content strategy, Instagram reels that convert, how to get client inquiries from Instagram, therapist marketing on Instagram, Instagram hooks for therapists, six figure therapist, grow private practice Instagram</p> <hr /> <h2>Work With Liz</h2> <p><strong>The 90-Minute Content Intensive</strong> Ready to get clear on your niche, optimize your Instagram profile, and build the foundation that turns profile visitors into client inquiries? In this one-on-one intensive, Liz personally helps you set up your Instagram so it works like a client-attracting platform — simply and strategically. Book Your Intensive → https://hello.dubsado.com/public/appointment-scheduler/6a03631e48908760ac0e1f3e/schedule</p> <p><strong>Private Coaching</strong> If you're looking for personalized, ongoing support to grow your private pay practice using Instagram, private coaching might be the right fit. Liz works with a small number of therapists and coaches who are ready to go all in. Explore Private Coaching → https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule</p> <p><strong>Six Figure Therapist Collective</strong> The group program for therapists and coaches who want Instagram to consistently bring private pay client inquiries. Inside, you'll work on niche positioning, content that converts, and building a system that generates inquiries year round — in the simplest way possible. Join the Waitlist → https://thelizfernandez.com/sixfiguretherapist</p> <p><strong>Six Figure Scaled — Mastermind Waitlist</strong> For therapists and coaches who are ready to move beyond one-on-one and build group offers. If you're thinking about your next level, get on the waitlist now. Join the Six Figure Scaled Waitlist → https://thelizfernandez.com/6fswaitlist</p> <p><strong>Free Resource: 30 Hooks Guide</strong> Not sure how to start your reels or captions? Grab Liz's free 30 Hooks Guide — 30 proven hooks designed specifically for therapists and coaches to stop the scroll and attract the right clients. Download the Free Guide → https://thelizfernandez.com/freebie</p> <hr /> <h2>Connect With Liz</h2> <p>Instagram: https://www.instagram.com/thelizfernandez.co/ Website: https://thelizfernandez.com/</p> <hr /> <p>If this episode helped you think differently about your Instagram content, share it with a therapist or coach who needs to hear it. And make sure you're following the podcast — next episodes break down how to turn carousels and Instagram Stories into client inquiries too.</p>

Episode thumbnail for Trailer | Six Figure Therapist: The Podcast for Therapists Who Want to Get Booked with Private Pay Clients Using Instagram

May 14, 2026

Trailer | Six Figure Therapist: The Podcast for Therapists Who Want to Get Booked with Private Pay Clients Using Instagram

191 total episodes available

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What is Latina CEO Identity?

Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram.

Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists.

Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories.

As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, step into their business owner identity, and create more freedom, options, and wealth in their lives.

New episodes every week.

Find Liz on Instagram @thelizfernandez www.thelizfernandez.com/podcast

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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