Launch Codes is your go-to destination for insights into marketing operations, artificial intelligence, and more. Each week, host Joe Peters is joined by insightful guests to dissect the biggest stories and concepts in marketing and tech.
Launch Codes
Claim This Podcastby Revenue Pulse (RP)
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15 episodes
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Podcast Overview
Launch Codes is your go-to destination for insights into marketing operations, artificial intelligence, and more. Each week, host Joe Peters is joined by insightful guests to dissect the biggest stories and concepts in marketing and tech.
Language
🇺🇲
Publishing Since
9/13/2023
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Recent Episodes
December 19, 2023
15. Our 15 Bold Predictions for 2024
<p>In this episode, Joe Peters and Andy Caron discuss 15 trends to watch in 2024. The themes covered include data ops, shifting from a database marketer to a data-based marketer, the rise of customer data platforms (CDPs), tools and data platforms, AI content and campaign effectiveness, unique content, noise and campaign effectiveness, death by inbox, mini AI hype cycles, AI agents, RAGs and AI hallucinations, AI optimization vs search engine optimization, leadership in AI, the lagging curve of efficiency recognition, and expecting more from even less.</p> <p><strong>Takeaways</strong></p> <ul> <li>Data ops will become a defined discipline, with teams hiring specialists to focus on data completeness and health.</li> <li>The focus will shift from database marketers to data-based marketers, with a greater emphasis on the data itself rather than lists of people.</li> <li>CDPs will become the central core platform for housing and coordinating marketing and business data.</li> <li>Investing in tools and platforms like Snowflake and Syncari will be important for managing and connecting data.</li> <li>AI-generated content will become more prevalent, but unique content will be essential for breaking through the noise.</li> <li>Efficiency gains from AI adoption may take time to be recognized and recalibrated.</li> <li>Leadership in AI and the role of MOPs in guiding AI initiatives will be important.</li> <li>Expectations will increase for AI performance and results, even with limited resources.</li> </ul> <p><br></p> <p>—</p> <p><strong>Stay connected</strong></p> <p><a href="https://go.revenuepulse.com/launch-codes-general?utm_source=podcast&utm_medium=audio&utm_campaign=episode15">Subscribe to our monthly newsletter</a></p> <p><a href="https://www.revenuepulse.com/blog/15-bold-predictions-for-2024/?utm_source=podcast&utm_medium=audio&utm_campaign=episode15">Read episode takeaways & transcript</a></p> <p><a href="https://open.spotify.com/playlist/0zz902jWZaEpOCBduJecwb" target="_blank" rel="noopener noreferer">Listen to the Launch Codes playlist</a></p> <p><a href="https://www.revenuepulse.com/?utm_source=podcast&utm_medium=audio&utm_campaign=episode15">Visit our website</a></p> <p><a href="https://ca.linkedin.com/company/revenue-pulse">Follow us on LinkedIn</a><br></p> <p>— <strong>Chapters</strong> <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=0s" rel="nofollow">00:00</a> Introduction <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=144s" rel="nofollow">02:24</a> Data Ops <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=233s" rel="nofollow">03:53</a> Shifting from Database Marketer to Data-Based Marketer <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=323s" rel="nofollow">05:23</a> Rise of CDPs <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=391s" rel="nofollow">06:31</a> Tools and Data Platforms <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=586s" rel="nofollow">09:46</a> AI Content and Campaign Effectiveness <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=699s" rel="nofollow">11:39</a> Content Innovation and Unique Content <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=787s" rel="nofollow">13:07</a> Noise and Campaign Effectiveness <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=859s" rel="nofollow">14:19</a> Death by Inbox <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=901s" rel="nofollow">15:01</a> Mini AI Hype Cycles <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=1038s" rel="nofollow">17:18</a> AI Agents <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=1129s" rel="nofollow">18:49</a> RAGs and AI Hallucinations <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=1317s" rel="nofollow">21:57</a> AI Optimization vs Search Engine Optimization <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=1406s" rel="nofollow">23:26</a> Who's the Sheriff? Leadership in AI <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=1529s" rel="nofollow">25:29</a> Lagging Curve of Efficiency Recognition <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=2183s" rel="nofollow">36:23</a> Expecting More from Even Less <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=2663s" rel="nofollow">44:23</a> Pairings: Joe's Album & Andy's Book <a href="https://www.youtube.com/watch?v=EBx0PWTw4MM&t=3000s" rel="nofollow">50:00</a> Conclusion </p>
December 12, 2023
14. AI Transparency for Marketers
<p>We're covering Google introducing Gemini to mixed review; highlights from HubSpot's November release updates; best practices for executable campaigns; HubSpot's 6 best practices for AI transparency in marketing; IBM, Meta and 50 other organizations launch alliance to challenge dominant AI players; over 2,000 new martech tools were introduced in the last 6 months; and more. This week Joe is joined by VP of Consulting and Partnerships, Matt Tonkin. Plus stick around for Pairings, where Joe and Matt share their album and beer of the week.</p> <p>—</p> <p><strong>Stay connected</strong></p> <p><a href="https://go.revenuepulse.com/launch-codes-general?utm_source=podcast&utm_medium=audio&utm_campaign=episode14">Subscribe to our monthly newsletter</a></p> <p><a href="https://www.revenuepulse.com/blog/hubspot-ai-transparency/?utm_source=podcast&utm_medium=audio&utm_campaign=episode14">Read the HubSpot AI guidelines</a></p> <p><a href="https://www.revenuepulse.com/blog/episode-14-ai-transparency-for-marketers/?utm_source=podcast&utm_medium=audio&utm_campaign=episode14">Read episode takeaways & transcript</a> <p><a href="https://www.revenuepulse.com/?utm_source=podcast&utm_medium=audio&utm_campaign=episode14">Visit our website</a></p> <p><a href="https://ca.linkedin.com/company/revenue-pulse">Follow us on LinkedIn</a><br></p>
December 8, 2023
13. We Made You a GPT!
<p>We made you something special! This week we're covering the idea that MQLs are overrated; more than half of generative AI adopters use unapproved tools at work; how to craft good OKRs and KPIs for B2B companies; the MOPs AI Advisor custom GPT to help MOPs teams develop AI principles and use cases that align with culture and goals; AI-powered digital colleagues are here — some 'safe' jobs could be vulnerable; and we wish a happy birthday to Chat-GPT. This week Joe is joined by Lauren McCormack, VP of Consulting at RP. Plus stick around for Pairings, where Joe and Lauren share their album and coffee of the week. Don't miss it! —</p> <p><strong>Stay connected</strong></p> <p><a href="https://www.revenuepulse.com/blog/the-mops-ai-advisor-custom-gpt/?utm_source=podcast&utm_medium=audio&utm_campaign=episode13" target="_blank" rel="noopener noreferer">MOPs AI Advisor - Your Custom GPT</a></p> <p><a href="https://www.revenuepulse.com/blog/episode-13/?utm_source=podcast&utm_medium=audio&utm_campaign=episode13" target="_blank" rel="noopener noreferer">Read episode takeaways</a></p> <p><a href="https://go.revenuepulse.com/launch-codes-general?utm_source=podcast&utm_medium=audio&utm_campaign=episode13" target="_blank" rel="noopener noreferer">Subscribe to our monthly newsletter</a></p> <p><a href="https://www.revenuepulse.com/?utm_source=podcast&utm_medium=audio&utm_campaign=episode13" target="_blank" rel="noopener noreferer">Learn more about RP</a></p> <p><a href="https://ca.linkedin.com/company/revenue-pulse">Follow us on LinkedIn</a></p>
15 total episodes available
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