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Launch Lab

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by Team Launch Lab

5 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality23

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YouTube86

Engagement0

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Podcast Overview

Hosted by Michael Vicinelly & Elena N., Launch Lab is where big ideas get tested in the real world. Each week, we pull back the curtain on the projects we’re launching—from hot sauce brands and e-commerce experiments to AI-powered marketing tools. Whether you're a small business owner, marketer, or builder, this show is your behind-the-scenes pass to learn what’s working, what’s flopping, and what’s next. Expect real stories, raw experiments, and conversations with creators and founders doing the work. Welcome to the lab—let’s launch something.

Language

🇺🇲

Publishing Since

6/18/2025

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🇺🇸 Charts #3

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Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality23

Social0

YouTube86

Engagement0

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Excellent Areas

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excellent

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Every 8 days

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poor

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Recent Episodes

July 23, 2026

From Top Agent to Founder: Michelle Petit on Building Maison Petit Real Estate

What does it take to leave a successful career, trust your instincts, and build a company on your own terms?In Episode 5 of Launch Lab, Michael Vicinelly and Elena Nicole sit down with Michelle Petit, founder of Maison Petit, a boutique real estate agency based in Zurich, Switzerland.After more than 20 years in sales and real estate, Michelle reached a point where she knew it was time to stop building someone else’s company and create something of her own. She shares the breakdown in trust that pushed her to make the leap, how she worked through the fear of starting over, and how Maison Petit quickly began gaining listings and momentum.The conversation covers:• How Michelle knew it was time to leave her previous agency • Overcoming fear, uncertainty, and self-doubt • Finding her first clients through relationships and word of mouth • Using WhatsApp, Instagram, TikTok, and video to generate opportunities • Why the wrong client can cost more than they pay • Standing out in an overcrowded real estate market • Building a company around honesty, confidence, and personal connection • Changing the Maison Petit website when the original direction did not feel right • How AI, automation, and CRM technology are changing real estate • Why businesses that ignore AI risk being left behindMichelle also explains why the person behind the business is often its greatest competitive advantage—and why entrepreneurs must stop chasing every opportunity and start trusting what feels right.The episode closes with wins from Michelle, Elena, and Michael, including an early look at Michael’s newest business experiment: Club Munchy.Learn more about Michelle and Maison Petit at maisonpetit.ch and follow the company on Instagram at @maisonpetit.chSubscribe to Launch Lab for real business experiments, marketing strategies, founder conversations, and an honest look at what it takes to build and launch something new.Episode type: Full episode Season number: 1 Episode number: 5 Explicit content: No Guest: Michelle Petit, Founder of Maison Petit Hosts: Michael Vicinelly and Elena Nicole00:00 Welcome to Launch Lab 03:01 Meet Michelle Petit 05:55 Launching Maison Petit 06:45 The moment everything changed 09:24 Overcoming the fear of starting 11:46 Choosing the right clients 17:48 Was the timing right? 20:44 Finding the first clients 22:20 Video and social media marketing 24:03 Standing out in real estate 27:38 Building a human-centered company 30:06 Michelle’s biggest founder lessons 34:44 Building the Maison Petit brand 40:02 How AI is changing real estate 43:23 Wins of the week 47:47 Closing thoughts

May 29, 2026

Meet Elena: Launch Lab’s New Host

In this episode of Launch Lab, we welcome Elena as the new voice joining the show and officially introduce her to the Launch Lab family.We kick things off with a few fun “get to know you” questions — coffee order, last meal, New York, life advice, and more — before diving into one of our recent client projects: PerformX Training.Michael and Elena talk through how VICI helped PerformX move from a slow, overloaded WordPress course setup into a more scalable Kajabi-based learning platform, while also exploring what’s next with AI-powered coaching tools, smarter intake systems, and using technology to free up business owners’ time.This one is part intro, part business breakdown, and part behind-the-scenes look at how we think through client problems at VICI. You can learn more about Elena and her work here: <a href="https://elenaugccreator.com/?utm_source=chatgpt.com" target="_new" rel="noopener">https://elenaugccreator.com</a>

January 15, 2026

Gladden The Heart

Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a MissionIn this episode of Launch Lab, we’re spotlighting one of our newest and most meaningful client partnerships: Gladden the Heart, a unique charitable foundation built to help generous donors make the greatest possible impact on people who are often overlooked — the poor, the hungry, immigrants, veterans, families facing medical crises, and more.Joining us are Anna Ero, Director of Marketing, and Reverend Gary Charles, Program Director, fresh off a 45-year career in pastoral ministry. Together, they share:<ul><li>How Gladden the Heart began as a rare idea: a private equity model, but for charities</li><li>What they’ve learned in their first year funding organizations doing frontline, life-changing work</li><li>Real stories behind their earliest gifts — including emergency relief for Texas flood victims</li><li>How branding, a clear website, and strong SEO help the foundation earn trust and reach the donors and organizations who need them most</li><li>What the next 5 years look like for their mission</li></ul>We had the privilege of helping Gladden the Heart shape their brand, logo, and website — and now their digital presence as they prepare to scale their impact nationwide.Sit back and enjoy our conversation with Gladden the Heart.

5 total episodes available

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Frequently asked questions

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What is Launch Lab?: Hosted by Michael Vicinelly & Elena N., Launch Lab is where big ideas get tested in the real world. Each week, we pull back the curtain on the projects we’re launching—from hot sauce brands and e-commerce experiments to AI-powered marketing tools. Whether you're a small business owner, marketer, or builder, this show is your behind-the-scenes pass to learn what’s working, what’s flopping, and what’s next.

Expect real stories, raw experiments, and conversations with creators and founders doing the work. Welcome to the lab—let’s launch something.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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