Launch Lab

About Launch Lab

Hosted by Michael Vicinelly & Elena N., Launch Lab is where big ideas get tested in the real world. Each week, we pull back the curtain on the projects we’re launching—from hot sauce brands and e-commerce experiments to AI-powered marketing tools. Whether you're a small business owner, marketer, or builder, this show is your behind-the-scenes pass to learn what’s working, what’s flopping, and what’s next. Expect real stories, raw experiments, and conversations with creators and founders doing the work. Welcome to the lab—let’s launch something.

Publisher

Team Launch Lab

Category

business

Language

en

Explicit

No

First episode

18 Jun 2025

Latest episode

23 Jul 2026

Latest episodes

5 episodes in the feed.

1. 

   23 Jul 2026

   From Top Agent to Founder: Michelle Petit on Building Maison Petit Real Estate

   What does it take to leave a successful career, trust your instincts, and build a company on your own terms? In Episode 5 of Launch Lab, Michael Vicinelly and Elena Nicole sit down with Michelle Petit, founder of Maison Petit, a boutique real estate agency based in Zurich, Switzerland. After more than 20 years in sales and real estate, Michelle reached a point where she knew it was time to stop building someone else’s company and create something of her own. She shares the breakdown in trust that pushed her to make the leap, how she worked through the fear of starting over, and how Maison Petit quickly began gaining listings and momentum. The conversation covers: • How Michelle knew it was time to leave her previous agency • Overcoming fear, uncertainty, and self-doubt • Finding her first clients through relationships and word of mouth • Using WhatsApp, Instagram, TikTok, and video to generate opportunities • Why the wrong client can cost more than they pay • Standing out in an overcrowded real estate market • Building a company around honesty, confidence, and personal connection • Changing the Maison Petit website when the original direction did not feel right • How AI, automation, and CRM technology are changing real estate • Why businesses that ignore AI risk being left behind Michelle also explains why the person behind the business is often its greatest competitive advantage—and why entrepreneurs must stop chasing every opportunity and start trusting what feels right. The episode closes with wins from Michelle, Elena, and Michael, including an early look at Michael’s newest business experiment: Club Munchy. Learn more about Michelle and Maison Petit at maisonpetit.ch and follow the company on Instagram at @maisonpetit.ch Subscribe to Launch Lab for real business experiments, marketing strategies, founder conversations, and an honest look at what it takes to build and launch something new. Episode type: Full episode Season number: 1 Episode number: 5 Explicit content: No Guest: Michelle Petit, Founder of Maison Petit Hosts: Michael Vicinelly and Elena Nicole 00:00 Welcome to Launch Lab 03:01 Meet Michelle Petit 05:55 Launching Maison Petit 06:45 The moment everything changed 09:24 Overcoming the fear of starting 11:46 Choosing the right clients 17:48 Was the timing right? 20:44 Finding the first clients 22:20 Video and social media marketing 24:03 Standing out in real estate 27:38 Building a human-centered company 30:06 Michelle’s biggest founder lessons 34:44 Building the Maison Petit brand 40:02 How AI is changing real estate 43:23 Wins of the week 47:47 Closing thoughts

2. 

   29 May 2026

   Meet Elena: Launch Lab’s New Host

   In this episode of Launch Lab, we welcome Elena as the new voice joining the show and officially introduce her to the Launch Lab family. We kick things off with a few fun “get to know you” questions — coffee order, last meal, New York, life advice, and more — before diving into one of our recent client projects: PerformX Training. Michael and Elena talk through how VICI helped PerformX move from a slow, overloaded WordPress course setup into a more scalable Kajabi-based learning platform, while also exploring what’s next with AI-powered coaching tools, smarter intake systems, and using technology to free up business owners’ time. This one is part intro, part business breakdown, and part behind-the-scenes look at how we think through client problems at VICI. You can learn more about Elena and her work here: https://elenaugccreator.com (https://elenaugccreator.com/?utm_source=chatgpt.com)

3. 

   15 Jan 2026

   Gladden The Heart

   Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a Mission In this episode of Launch Lab, we’re spotlighting one of our newest and most meaningful client partnerships: Gladden the Heart, a unique charitable foundation built to help generous donors make the greatest possible impact on people who are often overlooked — the poor, the hungry, immigrants, veterans, families facing medical crises, and more. Joining us are Anna Ero, Director of Marketing, and Reverend Gary Charles, Program Director, fresh off a 45-year career in pastoral ministry. Together, they share: How Gladden the Heart began as a rare idea: a private equity model, but for charities What they’ve learned in their first year funding organizations doing frontline, life-changing work Real stories behind their earliest gifts — including emergency relief for Texas flood victims How branding, a clear website, and strong SEO help the foundation earn trust and reach the donors and organizations who need them most What the next 5 years look like for their mission We had the privilege of helping Gladden the Heart shape their brand, logo, and website — and now their digital presence as they prepare to scale their impact nationwide. Sit back and enjoy our conversation with Gladden the Heart.

4. 

   4 Jul 2025

   EP2 Bruh Podcast, An Introduction

   Welcome back to Launch Lab, the behind-the-scenes audio journal where we share the raw, real process of launching creative passion projects from the ground up. In this episode, host Michael Vicinelly walks us through the origin story of BRUH, a food podcast born out of kitchen conversations with chef and co-host Tony. From idea spark to naming struggles, co-host recruiting, branding, tech setup, and ultimately publishing and evolving the show—this is a transparent look into how a podcast (and brand) gets made. You’ll hear about: The roots of BRUH in a Kalamazoo kitchen How Michael and Tony formed their on-air chemistry The decision to prioritize audio over video Tools like Riverside, Patreon, and Substack The broader Launch Lab ecosystem, including FITS Dad, Michigan Red Hot Sauce, and coaching/course programs If you're building your own thing—or just curious how others figure it out as they go—Launch Lab is your place. Hit follow and stick around. 🔗 Subscribe to BRUH at bruhpodcast.com (https://bruhpodcast.com/) 🧠 Explore FITS Dad on Substack 🎧 Support the show on Patreon for $1/month for exclusive full video episodes

5. 

   18 Jun 2025

   Welcome to the Lab

   In our very first episode, host Michael Vicinelly sets the stage for what Launch Lab is all about: testing bold ideas, building real businesses, and sharing the behind-the-scenes journey as it happens. From launching a hot sauce brand to creating an AI-first marketing masterclass, we're taking you inside the experiments—wins, fails, and all. This isn’t just theory. It’s a look at how we use strategy, tech, and creativity to launch actual products and services. Whether you’re a business owner, creator, or curious listener, this is your lab too. Follow along and get inspired to launch your own thing.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,158,070

Score snapshot 15 Sept 2025

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

23

Social presence

0

YouTube

86

Engagement

0