The Launch My Brand Today Podcast, hosted by Janis Sadoyama, is for founders, leaders, and multi-passionate professionals ready to build brands with clarity, authority, and longevity. With 16+ years of experience as a brand architect, Janis shares grounded strategy, behind-the-scenes insights, and thoughtful conversations on turning expertise into visibility, purpose into positioning, and experience into lasting impact. Tune in to refine your voice, elevate your presence, and build what lasts.

Launch My Brand Today
Claim This Podcastby Janis Sadoyama
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Podcast Overview
The Launch My Brand Today Podcast, hosted by Janis Sadoyama, is for founders, leaders, and multi-passionate professionals ready to build brands with clarity, authority, and longevity. With 16+ years of experience as a brand architect, Janis shares grounded strategy, behind-the-scenes insights, and thoughtful conversations on turning expertise into visibility, purpose into positioning, and experience into lasting impact. Tune in to refine your voice, elevate your presence, and build what lasts.
Language
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Publishing Since
1/2/2024
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Recent Episodes

July 25, 2026
Nobody Knew
<p>One of the biggest companies on the planet just admitted it had been giving something valuable away for free, for years, and almost nobody knew. Not because they hid it, but because they never put it where anyone could see it. In this episode Janis unpacks Amazon's quiet move to fold its Luna games into Prime Video and reveals why that same failure is probably happening to your own work right now. It's a conversation about reach, positioning, and the brand you have already built without realizing it, and why the answer to being found is almost never to build more.</p><p><strong>What we get into:</strong></p><ul><li>The one line in Amazon's announcement that has nothing to do with games and everything to do with your brand</li><li>Why the value being "already there" is the most common problem the invisible expert never sees</li><li>Relocation over creation, and why surfacing beats building nearly every time</li><li>The positioning power of saying who you are not for</li><li>The everything-app trap, and how to tell whether an expansion deepens your throughline or dilutes it</li><li>Why the size gap makes all of this apply more to a personal brand, not less</li></ul><p><strong>A line to sit with:</strong> The value was already there. The failure was never the product. It was the signal.</p><p><strong>Mentioned this episode:</strong> Amazon's integration of Luna cloud gaming into Prime Video, and the reporting around Bezos pushing an AI overhaul of the platform.</p><p><strong>Grab the book:</strong> The Brand Builder's Companion is available now on Amazon. If this episode named something you've been feeling, the book is your field guide for the excavation. <strong>https://www.amazon.com/Brand-Builders-Companion-Journey-Authentic/dp/B0FSL2ZL79</strong></p><p><strong>Connect:</strong> Subscribe to Launch My Brand Today so the next episode finds you, and if this one resonated, share it with the quietly brilliant expert in your life who needs to hear it.</p>

July 9, 2026
Living Your Legacy with Melissa Garcia
<p><strong>Legacy by Choice with Melissa Garcia</strong></p><p>In this episode of The Launch Pad, I’m joined by Melissa Garcia, founder of Roots to Wings Collective, for a deeply moving conversation about legacy, grief, healing, and the brave choice to live with intention.</p><p>Melissa shares what it felt like to lose both of her parents as an only child and suddenly become the keeper of their stories, their memories, their belongings, and their legacy. We talk about the pressure to carry everything forward, the grief that comes with letting go, and the powerful realization that legacy is not just something we inherit. It is something we get to choose.</p><p>This conversation is tender, honest, and full of wisdom. Melissa opens up about how yoga became part of her healing journey, how she learned to put down what was too heavy to carry, and how she began creating space for her own life, her own joy, and her own impact.</p><p>We also talk about the legacy her parents left behind: her mother’s celebration, nurture, and extra-mile magic, and her father’s humor, joy, and unconditional love. Through their stories, Melissa reminds us that true legacy is not found in the stuff, the money, or the milestones. It lives in how we show up, how we love, how present we are, and the way people feel when they are with us.</p><p>This episode is an invitation to pause and ask yourself:</p><p>What am I carrying that no longer belongs to me?</p><p>What am I choosing to pass forward?</p><p>And how do I want to live while I am still here to be part of the legacy I’m creating?</p><p>Melissa’s message is simple and powerful: don’t let your legacy be an accident. Let it be intentional.</p><p><strong>In this episode, we talk about:</strong></p><p>• Legacy as something we live, not just something we leave behind<br>• Grieving the loss of both parents<br>• The weight of being the one left to carry the stories<br>• Letting go of physical things without letting go of love<br>• Yoga as a healing practice and life practice<br>• Choosing presence, joy, humor, celebration, and intention<br>• Building a life that honors the past without losing your future</p><p>You are loved. You are valued. You will be missed. And your legacy matters.</p><p><strong>Connect with Melissa:</strong></p><p>Website: rootstowingscollective.comInstagram: @rootstowingscollectiveSign up for her newsletter to stay connected and be the first to hear about upcoming retreats, events, and offerings.</p>

May 20, 2026
The Launch Pad: Busy Is Not the Same as Whole with Sayda Desroses
<p>In this deeply honest Launchpad conversation, I sit down with Sayda Desroses, co-founder and managing director of brand strategy and operations at Desroses & Gillenwater, to talk about what it really means to build a life that looks successful from the outside while learning how to come home to yourself on the inside.</p><p>With more than 25 years of executive experience inside global luxury houses including Hermès, Gucci, and Tiffany & Co., Sayda brings a rare perspective on excellence, identity, leadership, client experience, and the quiet cost of constantly performing.</p><p>But this conversation goes far beyond brand strategy.</p><p>Together, we explore the difference between being busy and being whole, why luxury is really about time, peace, and alignment, and how protecting your peace can become one of the most powerful acts of leadership.</p><p>This episode is for the high achievers, the hidden experts, the leaders, the builders, and anyone who has ever wondered whether the version of themselves that looks successful is also the version that feels free.</p><p>Sayda and I talk about:</p><p>• Why “busy” can become a hiding place<br>• The difference between achievement and wholeness<br>• What luxury teaches us about identity, belonging, and self-worth<br>• Why people often look outside themselves for validation<br>• How trauma, healing, and self-acceptance shape leadership<br>• Why protecting your peace is an act of leadership<br>• The difference between performing success and actually feeling well<br>• What it means to build from integrity instead of approval<br>• Why time, rest, and aligned relationships are the real luxuries<br>• How to stop outsourcing your worth to titles, brands, or other people</p><p>“Busy is not the same as whole.”</p><p>“Time is a luxury.”</p><p>“Protecting your peace is an act of leadership.”</p><p>“You are enough. You do not have to signal that you are enough.”</p><p>“My success is mine. My pain is mine. My mistakes are mine.”</p><p>“You cannot fix what you are ignoring.”</p><p>The most luxurious thing we can possess is not a title, a logo, a position, or a perfectly curated life. It is the willingness to stop outsourcing our worth to things that were never designed to hold it.</p><p><br></p><p><strong>Connect with Sayda</strong></p><p>www.desrosesandgillenwater.com</p><p>Instagram: @sayda_naturally</p><p>For The Doers </p>
50 total episodes available
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- What is Launch My Brand Today?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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