Podcast Overview
<p><span style="color: rgb(13, 13, 13);">The podcast focused on what it takes to get your new business to $1 million dollars in revenue. From marketing tactics to incredible guest interviews, we focus on sharing behind the scenes insight from masters in their field. If you wanna grow your revenue for your startup or business Launch Today brings expertise and tips right to your ear-holes. Wanna know more? Keep listening!</span></p>
Language
🇺🇲
Publishing Since
3/1/2024
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Recent Episodes
December 18, 2024
Launch Today Ep #36 with Barry Hott
<p><span style="background-color: rgba(255, 255, 255, 0.1);">Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">Guest Introduction: Barry Hott</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Master of Facebook ads and unforgettable creatives.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Expertise spans telecommunications, automotive, consumer packaged goods, and direct-to-consumer.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Known for his unconventional "make ugly ads" approach.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">Key Topics Discussed:</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• The "make ugly ads" philosophy is about making more ads faster that resemble organic content.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Marketers often fall victim to survivorship bias, only replicating what appears to work for others.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Obscuring faces in ad creative can pique curiosity and encourage viewers to keep watching.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Digital advertising metrics can be misleading, so it's crucial to question the data and assumptions.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Empathy is key to creating ads that resonate with the target audience's needs and experiences.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Radical candor and continuous improvement are essential for collaborating effectively on ad creative.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• The "Building Ads with Barry" course teaches a scalable approach to ad creative for agency professionals and business owners.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Solving unique ad challenges often involves identifying less obvious issues hurting performance.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.</span></p>
December 18, 2024
Launch Today Ep #26 with Kellene Vaile
<p>Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.</p><p><br></p><p>Guest Introduction: Kellene Vaile</p><p><br></p><p>• Fractional CMO and CRO</p><p>• Digital Marketing Expert</p><p>• Specializes in SEO and Conversion Optimization</p><p><br></p><p>Key Topics Discussed:</p><p><br></p><p>• Kellene shares her expertise in SEO without unscrupulous tactics, achieving first-page Google rankings organically.</p><p>• Insights into leveraging Google's "People Also Ask" feature to enhance SEO strategy.</p><p>• Discussion on the importance of customer-centric website design for optimal conversion.</p><p>• Tips on how to pivot a brand's messaging to be more relatable and engaging to the target audience.</p><p>• The role of technology in deep-dive SEO tactics and the significance of long-tail keyword ownership.</p><p>• Recent changes in Google's approach to search indexing and the use of API documentation.</p><p>• Kellene’s strategies for addressing the challenges faced by female entrepreneurs in the tech industry.</p><p><br></p><p>We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.</p>
December 18, 2024
Launch Today Ep #27 with Scott Markovits
<p><span style="background-color: rgba(255, 255, 255, 0.1);">Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">Guest Introduction: Scott Markovits</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Startup Builder</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Fractional Chief of Staff/COO</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Go-to-Market Strategist</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Mentor for Startup Leaders</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">Key Topics Discussed:</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Scott shares his journey of scaling a startup from zero to one million ARR.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• His expertise in balancing roles in growth hacking, marketing, and operational leadership.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Strategies for achieving sustainable growth with data-driven insights and innovative go-to-market tactics.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• In-depth exploration of Scott's role in pioneering digital design tools at InVision, leading to the company's exponential growth.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Discussion on the power of solving real problems to drive organic growth and customer satisfaction.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Techniques to enhance customer delight and leverage word-of-mouth marketing.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">• Understanding key milestones, inflection points, and the right approach to startup expansion.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.</span></p>
12 total episodes available
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Frequently asked questions
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- What is Launch Today?
<p><span style="color: rgb(13, 13, 13);">The podcast focused on what it takes to get your new business to $1 million dollars in revenue. From marketing tactics to incredible guest interviews, we focus on sharing behind the scenes insight from masters in their field. If you wanna grow your revenue for your startup or business Launch Today brings expertise and tips right to your ear-holes. Wanna know more? Keep listening!</span></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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