It seems like new companies and products are being launched more than ever. 2020 was all set to be no different. But what happens when your launch plans get hit by a global pandemic?
We’ll hear from founders, marketers and entrepreneurs on the good, the bad and the downright ugly of launching in a lockdown.
What happens when a business that was set up entirely to solve the problem of tech and start up folk not meeting face to face suddenly has to rethink everything? In this episode Flo and James talk to Ben Schiem, the EP of Betaworks Studios in New York, the 'Soho House for Nerds'. Ben talks about the tough decisions made to close the space and how they quickly transitioned to a digital community, releasing 'Circles' a new product in the space of a few weeks. Good stuff.
28 May 2020
Launching Wassup in a Lockdown
This episode we talk to Mike Byrne, the global creative chief at ad agency Anomaly about the successful launch - or relaunch - of the iconic Wassup campaign for Budweiser. Mike shares the story of how it was made in the lockdown and how creativity is changing.
1 May 2020
Launching Genie in a Lockdown
**Notes on navigating the shitstorm. **
The first episode of Launching in a lockdown.
A podcast from ZooperHeiss (www.zooperheiss.com) that talks to the people trying to launch products, companies and campaigns in the lockdown.
This episode we talk to Nick and Christian, the founders of Genie, a bot that connects the best freelance creative talent with agencies and brands. We'll hear about their ambitious launch plans that got laid to waste but also some cool new product ideas that came out lockdown.
Contact Launching in a Lockdown.
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