The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade
Measure. Optimize. Connect.

by Launchmetrics
The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade Measure. Optimize. Connect.
Language
🇺🇲
Publishing Since
2/25/2016
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

December 20, 2021
<p>This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.</p> <p>In this episode of #TheStrategySide you will learn:</p> <ul> <li>What are the mains KPIs and focus for Mango's Online Communication Strategy</li> <li>What is the success behind #Mangogirls and How does Mango work with Influenceurs</li> <li>What are Mango's key takeaways to stay relevant in a competitive digital landscape</li> </ul>

October 14, 2021
<p>This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, <a href="https://www.launchmetrics.com/fr/entreprise/notre-equipe">Kim Leitzes</a> who discusses the challenges that brands face when entering the Chinese Market. <a href="https://www.linkedin.com/in/kimleitzes/">Leitzes</a> founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.</p> <p><strong>In this episode of #TheStrategySide you will learn:</strong></p> <ul> <li>What are the specificities and considerations required for effective brand performance in China</li> <li>What are the KPIs needed to track Chinese marketing activations</li> <li>How to use measurement to inform decision-making when launching successful campaigns in China today</li> </ul>

January 5, 2021
In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade
Measure. Optimize. Connect.
This podcast updates daily.
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.