#TheStrategySide: How to achieve a Successful Online Communication Strategy with Mango
This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.
In this episode of #TheStrategySide you will learn:
What are the mains KPIs and focus for Mango's Online Communication Strategy
What is the success behind #Mangogirls and How does Mango work with Influenceurs
What are Mango's key takeaways to stay relevant in a competitive digital landscape
14 Oct 2021
#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes
This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes (https://www.launchmetrics.com/fr/entreprise/notre-equipe) who discusses the challenges that brands face when entering the Chinese Market. Leitzes (https://www.linkedin.com/in/kimleitzes/) founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.
In this episode of #TheStrategySide you will learn:
What are the specificities and considerations required for effective brand performance in China
What are the KPIs needed to track Chinese marketing activations
How to use measurement to inform decision-making when launching successful campaigns in China today
5 Jan 2021
#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé
In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.
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