Launchpad
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Podcast Overview
<div>Featuring entrepreneurs, investors & other key industry players, Launchpad reveals what is needed to scale a successful technology startup.</div>
Language
🇺🇲
Publishing Since
7/30/2023
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Recent Episodes
April 1, 2024
7: Special: Scale up your marketing - with VIOOH, Genasys & Volt
<div>The latest episode of TechBlast’s webinar series <em>Launchpad</em> focuses on marketing strategies for tech scaleup companies.<br> <br> <em>Launchpad, </em>brought to you in association with Tyto PR, reveals what it takes to scale a successful technology startup via honest conversations with entrepreneurs, investors & other key industry players who have a story to tell.<br> <br> Co-hosts Jonathan Symcox, editor at TechBlast and BusinessCloud, and <strong>Tyto PR</strong> MD <strong>Nick Taylor</strong> are joined by three marketing leaders at fast-growth UK firms to discuss their approach to both brand awareness and demand generation.<br> <br> <strong>Helen Miall</strong> is CMO at <strong>VIOOH</strong>, a tech platform born within out-of-home advertising giant JCDecaux which connects programmatic buyers and sellers via a marketplace; <strong>Gavin Peters</strong> is VP marketing at modular cloud insurance platform <strong>Genasys</strong>; and <strong>Charlie Gilbert</strong> is VP marketing communications at real-time payments network <strong>Volt</strong>.<br> <br> The episode covers:<br> <br> • Differences & synergies between brand awareness & demand generation<br> • The increasing number of people in the buyer journey<br> • The rise of account-based marketing; breaking down silos<br> • Sweating assets & the importance of use-cases<br> • 'Doing more with less' in a challenging economic environment<br> • How marketing helps with recruitment & retention<br> • Practical tips for tech companies looking to scale up their marketing - 'Rocket Fuel'</div>
January 29, 2024
6: Crafting a knockout newsletter - with Martin SFP Bryant
<div>This episode of Launchpad features Martin SFP Bryant, founder of PreSeed Now.<br> <br> Martin is a technology journalist with long experience covering startups. A former editor at The Next Web, he also served as community editor at Tech North before founding business and marketing consultancy Big Revolution and the PreSeed Now newsletter.<br> <br> He is also the editor of social media consultant Matt Navarra’s weekly Geekout newsletter.<br> <br> The episode covers:<br> <br> • Martin's background & career (00:58)<br> • How to make your newsletter stand out (02:58)<br> • Why Martin loves reporting on early-stage startups (05:25)<br> • The essential ingredients for a successful newsletter (08:39)<br> • Pros & cons of various newsletter platforms (25:49)<br> • Practical tips for building a newsletter - 'Rocket Fuel' (30:28)<br> • Why Martin added SFP into his name... (32:22)</div>
November 27, 2023
5: Scaling your tech in the US - with Tom Dunlop
<div>This episode of Launchpad features Tom Dunlop, CEO of Summize.<br> <br> Tom is a former corporate lawyer who founded Summize in 2019 to improve legal contract management through technology. Its software integrates into other tech platforms to digitalise and automate a sector which remains bogged down in traditional manual processes.<br> <br> In 2023 the Manchester company reported triple-digit percentage revenue growth for the third consecutive year and it is scaling rapidly in the United States.<br> <br> The episode covers:<br> <br> • How Summize solves headaches around pre-signature contracts (01:11)<br> • The secrets to its success amid an economic downturn (07:48)<br> • Why it expanded to the United States so quickly (10:03)<br> • The difference between the UK and US markets (13:40)<br> • Why Summize raised from UK VCs rather than US investors (15:32)<br> • Why it launched a US subsidiary (21:22)<br> • Practical tips for launching in the US - 'Rocket Fuel' (24:02)<br> • How Tom has taken his international sports experience into business (26:51)</div>
7 total episodes available
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Frequently asked questions
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- What is Launchpad?
<div>Featuring entrepreneurs, investors & other key industry players, Launchpad reveals what is needed to scale a successful technology startup.</div> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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