Lava Journal is a podcast about video marketing. We talk about how to create great videos. Our guests include representatives from production studios and client-side marketers. The podcast is produced by Lava Media (www.lavamedia.us (https://www.lavamedia.us)), an agency that creates and promotes video content. The podcast host is Sergey Rodin, managing partner of Lava Media.
Disney has 100% control - creating outdoor animated advertising, outstanding creative, AI in post-production
Film advertising expert Gerardo Lara discusses creating outdoor animated advertising and the impact of AI on post-production, offering insights into the creative process and studio control in blockbuster campaigns in this interview.
19 Feb 2025
LinkedIn B2B marketing, medical and defense industries lead generation
🔍 Inside tech marketing: Megann Coleman on her unique path from video production to tech, ad strategies & Root3 Labs’ game-changing projects 🚀
Hello, everyone! I’m your host, Sergey Rodin, and welcome to another exciting episode of the Looking Wider podcast. Today’s guest is Megann Coleman, Communications Coordinator at Root3 Labs—a leading consulting firm in device engineering and product development, specializing in medical and defense technologies.
Megann’s career path is anything but ordinary—she’s gone from finance to tech, from video production to marketing, and now plays a key role in shaping Root3 Labs’ brand. In this episode, she’ll give us a behind-the-scenes look at marketing for an R&D company, share the day-to-day challenges of her role, and reveal some of their wildest projects and prototypes.
❗As always, this podcast is brought to you by Lava Media, an international agency that has been helping brands grow and amplify their video content in Russia and beyond for years. We’re your go-to source for valuable insights into the marketing industry and the top professionals making an impact worldwide.
Video production in
Miami https://www.lavamedia.us/miami
Los Angeles https://www.lavamedia.us/los-angeles
San Diego https://www.lavamedia.us/san-diego
Key highlights in this episode:
🎯 Megann’s unique path from video production to tech marketing
🎯 Tips on joining a tech startup fresh out of university
🎯 Creating effective ad campaigns
🎯 Budgeting strategies for successful marketing efforts
🎯 Building cases for defense and medical industries
🎯 Crafting engaging stories that captivate audiences
🎯 Megann’s top go-to resources for tech professionals
🎯 Wild prototypes from Root3 Labs
Whether you're a marketing enthusiast, a tech startup dreamer, or simply curious about marketing in the tech world, this episode is packed with valuable insights and actionable advice. Don't miss it!
00:00-00:26 — Intro
00:27-00:59 — Marketing year so far
00:59-2:15 — Megann’s journey in video production
2:15-2:43 — Changing careers: study, first job in marketing
2:43-3:45 — Why did Megann switch from video production to tech marketing?
3:45-4:38 — How to join a tech startup right after university?
4:38-5:29 — What is Root3 Labs?
5:29-6:21 — Megann’s role in Root3 Labs
6:21-6:58 — Root3 Labs' main marketing focus
6:58-7:49 — How to establish trust in the B2B segment?
7:49-8:50 — Creating effective ad campaigns: sales funnels
8:50-10:19 — How to choose the best audience for ads?
10:19-13:39 — Creating effective ad campaigns: email marketing
13:39-15:08 — Megann's budgeting tips
15:08-16:17 — What’s a good conversion rate in the tech industry?
16:17-19:42 — Megann’s experience in building cases for the defense and medical industries
19:42-20:28 — Consulting for other tech companies
20:28-21:17 — Key challenges in the defense industry
21:17-24:19 — Crafting engaging stories for the tech industry
24:19-24:48 — YouTube growth plans
24:48-25:53 — How to reach your lead generation goals?
25:53-27:25 — Creating effective ad campaigns: social media posts
27:25-29:31 — Megann’s go-to resources for tech industry professionals
29:31-30:26 — Wild prototypes from Root3 Labs
30:26-31:10 — Marketing strategy for 2025
31:10-32:03 — Useful AI tools
32:05-32:28 — Outro
12 Jul 2024
Scott Thompson / About B2B video, AI in video production, content management
Scott Thomson is a video producer specializing in B2B videos. I decided to chat with Scott because of his extensive experience in producing from both sides: as a producer in a hired team and as a client who hires a production team. Scott was formerly an in-house writer, producer, and director at Teledyne FLIR, and has made promotional films for several non-profits, including Scouting America and Africa Inland Missions, as well as local theatre groups in his hometown of Portland, Oregon. In short, we’re discussing B2B videos. Lava Journal is a podcast about video marketing. We talk about how to create great videos. Our guests include representatives from production companies and client-side marketers. The podcast is produced by Lava Media ( www.lavamedia.us), an agency that creates and promotes video content.
The podcast host is Sergey Rodin, managing partner of Lava Media.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
5,891
Score snapshot 15 Sept 2025
Podcast Authority Score: 29 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
30
Social presence
0
YouTube
68
Engagement
0
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